Nationwide pet retailer Jollyes opened its 103rd store and its first in Nuneaton, Warwickshire on Friday.

The store was officially opened by NFRSA’s founder and chairman The Countess Bathurst alongside NFRSA ambassador and England rugby union player Lewis Ludlow and Warwickshire police dogs. Also joining them was Jollyes CEO Joe Wykes, store manager Andy Kineton, his store team and mascots Molly and Jolly.

Jollyes chosen Ambassadogs also attended the opening biting through a string of sausages. They were Hugo who also celebrated his fourth birthday on Friday alongside owner Ruta Pranckunaite and Diesel with owner Rebecca Alexander.

Mascots Jolly and Molly took to the streets of Nuneaton to launch their ‘Pet Manifesto’. Jollyes’ pet manifesto attempts to answer the question ‘What would pets ask for from candidates if they could vote?’ and has been compiled from the top suggestions made by Jollyes colleagues and its customers.

Activity continued on Saturday 29 June with an entertainer and pet theme gameshows and every customer over the weekend had the chance to spin Jollyes’ iconic ‘Wheel of Fur-tune’ to win prizes. Customers were also entertained by animal themed stilt walkers.

Jollyes new store provides pet owners in Nuneaton access to Jollyes’ raw food frozen ‘shop-in-shop’ and a community pet clinic.

Store manager Andy said: “It was a great day and I’d like to thank the whole team for getting the store ready to open as well as new charity partners NFRSA.  We’re really looking forward to working with them and also showing the pet parents of Warrington what we offer.”