Armitage Pet Care welcomed a visit from Baroness Fairhead CBE - Minister of State for Trade and Export Promotion at the Department for International Trade (DIT).

Having recently taken on the exciting role; the visit was in support of the on-going DIT ‘Export is Great’ scheme, which both supports existing exporters and encourages new businesses to move into the lucrative Export market.

The East Midlands turned over £21.8 billion in 2017 in Export trade; and Armitage Pet Care has experienced continued export growth; further enhanced with recent major product launches in Canada and United Arab Emirates UAE.

Baroness Fairhead discussed working relationships with the DIT; and how export strategies can be supported; including areas such as trade limitations, especially outside of Europe and how these can be overcome.

In addition, relevant documentation can be complicated; but with DIT help and support; this can be a huge help to businesses to successfully negotiate the complexities involved.

Paul Bousfield, CEO of Armitage Pet Care; and Steph Ayres, International Sales Manager; headed up the team that hosted the meeting at the Nottingham Head Office.