TRIXIE has overhauled and newly developed more than 90 products in the growing bird segment in co-operation with the World Bird Park Walsrode. 

The focus of the co-operation was on sustainability and adequate construction for the species of the products along with safety and health for the pets. 

For the new items for ornamental birds, special attention was paid to the use of natural materials such as bamboo, rattan, sea shells, cotton and sisal.

The packaging of the product range was restructured in the course of a harmonious adaptation of colours and designs. The current display allows making the right choices for size, type and demands of the birds at a glance. 

The new concept has a high recognition value at POS. The POS materials include magnetic fascia, signs, posters and brochures.