Ground-breaking pet products have been confirmed as the winners of the coveted PATS New Product Awards 2025. Pet Trade Xtra got their reaction to winning such a prestigious award.

Cat Accessories & Toys

Pidan Tofu and Cassava Cat Litter – Cococat & Pidan (stand K90)

Coco Xu, founder, said: "It's out first PATS so I feel very honoured to have won. It surpasses my expectations."

Cat Food Products

Cat Functional Topper Supplements – Karnlea (stand A70)

Lara McCullough said: "I'm blown away. All the hard work has paid off and it's wonderful to be recognised in this way. There has been lots of interest in the product since winning."

Dog Food Products

barkinBISTRO Pancreatic Support – barkinBISTRO

Joanne Tohill said: “I’m overwhelmed, and this recognition will give us the impetus and confidence to bring more innovative products toi market. It’s the best show we’ve been to, either as an exhibitor or visitor.”

Dog Treat Products

BrewBix Dog Treat Biscuits Trial Box – BrewBix (stand E99)

Director Angela Lawley-Wakelin said: "This is the first prize I have ever won so I'm really pleased. It's a lovely product, new and fresh, so it's gratifying to win such a prestigious award.

Dog Accessories & Toys

The DOOG Stick Family – IGSM, COCO, JOJO & DOOG (stand A36)

Director Ian Green said: "I'm over the moon. We've been exhibiting at PATS for the past 10 years and it's the first time we've won an award. It's a great feeling."

Dog Harnesses, Leads & Dog Wear

Alpha 360 Fleece Pullover – Woolly Wolf

Co-founder and designer Maria Vanonen said: “It’s a dream come true, and payoff for all those hard years of product development. We’ve had a warm welcome and a really positive response to our range. We’ll definitely be booking stand space for next year’s show.”

Small Animal & Bird Products

Osaka Seed Feeder – CJ Wildlife

Sales manager Stephen Gough said: "We just managed to get our product on the Showcase display before judging, and thankfully we did. It's great to win this award and we'll certainly be using it to promote the product."

Pet Care Products

RunFee Grass Fed Bovine Colostrum Pet Supplement – Bellas Apothecary

Director Liz Rostand said: “We’re very grateful that all our hard work has been rewarded in this way. We’re thrilled to be a part of PATS – what an amazing show.”

Grooming Products

WildWash 5 in 1 Magic Mud for Dogs & Cats – WildWash (stand J70)

Aquatics Zone New Product Awards

Indoor

AxoStart, NT Labs 

Sales Manager Dave Stephens said: “We are absolutely delighted by the win. A lot of time and effort goes into developing a new product and we are first to the market globally with AxoStart, so to have this recognised with a New Product Award at PATS is the icing on the cake.”

Outdoor

Orbis Pond, Velda 

Elgar Veldhuis, owner of Velda, said: “We are truly touched by all the kind words about our Orbis Mini Pond. The support of PATS and the retail judges in giving us a New Product Award means the world to us. Thank you for embracing the Orbis with so much warmth.”

Reptile

Arcadia EvoRx, Monkfield Reptile 

Jo Wise, MD, said: “What I love about our winning product Arcadia EvoRx is that all areas of the business came together to develop it – it was a real team effort. So to win is a recognition of all the hard work of our teams over three years to bring this to market. We are delighted. We knew it was a great product but we’re thrilled to have it recognised with a New Product Award from PATS.”