In This Issue
Business as usual for pet retailer rescued from administration
Pet retailers shine in window display competition
Watchdog upholds complaint against pet food supplier
DogsInYellow awareness walk marks turning point
SUPERZOO opens registration with focus on product discovery, professional growth and industry connection
Tickets on sale for Business of Pets Conference 2026
Jollyes Pets on the hunt for over 160 new locations
Benyfit Natural launches 'One Order, One Tree' initiative
Clare Balding shares tips for creating dog‑safe garden
Flotation devices reshape dog accessories category
Purina Europe reaches regenerative agriculture milestone
Get your own copy of Pet Trade Xtra
Benebone strengthens its European partner support
OATA joins forces to launch Scottish & Welsh election manifesto
Pioneering research from Royal Veterinary College
Ceva Animal Health appoints deputy CEO
The best of last edition of Pet Trade Xtra
Future-ready pet food sector strategy revealed
Frozzys unleashes bold new look for signature range
Bricks-and-mortar pet shop closes to focus on online side of business
Yorkshire clothing brand launches dog harnesses
Pedigree Wholesale expands exclusive SportsPet range
Award success boosts innovative cat product
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Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


Business as usual for pet retailer rescued from administration

Online retailer Petplanet.co.uk has announced it would be continuing to operate as normal and that all orders would be fulfilled despite news that administrators had been called in. It is now being operated by 12Paws Limited, following a recent business transition...

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Pet retailers shine in window display competition

Cheltenham-based pet retailer Be More Bob has been crowned the overall winner of the ‘Paws in Spring’ 2026 campaign, a nationwide celebration of pet retailers organised by the Pet Industry Federation...

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Watchdog upholds complaint against pet food supplier

A complaint against Untamed Cat Food, which claimed in a social media post to have uncovered ‘THE WORST PET FOOD YOU WILL FIND IN THE SUPERMARKET’, has been upheld by an advertising watchdog...

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DogsInYellow awareness walk marks turning point

The first large-scale public event dedicated to recognising anxious dogs and the people who care for them took place at the National Trust’s Cliveden Estate in Berkshire on 20 March, marking a significant milestone for the growing #dogsinyellow movement.

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SUPERZOO opens registration with focus on product discovery, professional growth and industry connection
 

Registration is open for SUPERZOO 2026, returning to the Mandalay Bay Convention Centre, Las Vegas on August 12-14, with an experience designed to help pet professionals navigate a fast-moving industry with greater clarity, efficiency and purpose.

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Tickets on sale for Business of Pets Conference 2026

The Pet Industry Federation has opened ticket sales for its Business of Pets Conference, alongside the release of a packed two-day programme focused on ‘Building Resilience’...

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Jollyes Pets on the hunt for over 160 new locations

Jollyes Pets has released a list of over 160 locations right across Great Britain where it would like to open new stores...

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Award success boosts innovative cat product

The innovative Cat Supplement Toppers from Karnlea made a real impact after launching as it won two prestigious industry awards in 2025, and has continued its successful journey so far this year...

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Benyfit Natural launches 'One Order, One Tree' initiative

For every order placed during Earth Week starting on Saturday, Benyfit Natural will fund the planting of a tree in partnership with environmental organisation Ecologi, turning everyday pet food purchases into meaningful climate action...

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Clare Balding shares tips for creating dog‑safe garden
 

Clare Balding, broadcaster and Dogs Trust Ambassador, has been speaking at the Ideal Home Show as part of a panel on Creating the Perfect Garden for Your Dog, alongside Hannah Harris (Behaviour Policy Manager at Dogs Trust) and Charlie Dobson (Senior Veterinary Surgeon at Dogs Trust)...

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Flotation devices reshape dog accessories category

Water safety is emerging as a growing area of focus within the pet industry, and at the centre of this shift is the rise of purpose-designed flotation equipment, including products such as the Dog Flotation Device (DFD) from EzyDog...

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Purina Europe reaches regenerative agriculture milestone
 

Purina Europe has exceeded its early milestone for regenerative agriculture. The leading pet care company had set an initial target of sourcing 20% of cereals and vegetable proteins from farmers using regenerative agriculture practices. By the end of 2025 this figure has already reached 29%.

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