In This Issue
HOWND chosen to pitch at Pets and Money Summit
Owner claims Pets at Home held his dog to ransom
Pet Trade Xtra produces a digital magazine version
Award winning Naturediet's eco-packaging range extended
Vitalin to showcase new dog food range at Crufts
Lintbells Mobility Matters support materials
Exciting new products to be launched at PATS Sandown
Different Dog to unveil plastic-free packaging
What’s new from the Pet Industry Federation at PATS?
For All DogKind add supplements to award-winning range
New top choice for mini dogs from Josera
Conference to provide practical advice to exporters
Get your own copy of Pet Trade Xtra
Sales reps in pet trade warned to beware of false promises
Poppy’s Picnic nominated for two prestigious awards
Pie shop opens in closed-down pet store
RSW International Ltd to showcase pet products at Spring Fair
WHIMZEES is ‘top dog’ in fighting dental decay
New cat food launched in UK by Swedish firm
Garden centre donates animal-friendly plants to rescue centre
Veggie Dog is 99.99% Vegan
The best of the previous Pet Trade Xtra
Pet store closes its doors due to 'unsustainable' trade
Pet retailer considers £8m stockpiling plan in case of a calamitous no-deal Brexit
World’s most hygienic germ-busting dog food bowl
New Wagg wet dog food range goes on sale this week
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New cat food launched in UK by Swedish firm

Leading Swedish pet food manufacturer, FourFriends Pet Food, has launched in the UK an exciting new range of complete cat food.


Its latest product, FourFriends meat sausages, can be used as a complete food for cats in their own right or can be combined with the FourFriends complete dry food to provide added texture, moisture and variety to the cat’s diet.


The meat sausages are sugar-free and do not contain any added chemical flavouring or preservatives. They are also grain and gluten free.


A 200g sausage is a daily ration for a medium-sized cat of about 4 kg so it is easy to feed the correct amount. Each sausage contains 95% meat combined with broth and possesses all the vitamins and minerals to keep a cat in tip top condition. FourFriends meat sausages come ready for use and must be served at room temperature. They need to be stored in a cool and dry place and once opened, they must be kept in the in the fridge.


The 200g sausages are available in moist chicken, duck and turkey varieties. They can be purchased individually or are available in boxes of 27.


Adrian Wilkinson, Director of FourFriends Pet Foods Limited in the UK, said: “One of the key factors that is most noticeable about the cat food market in the UK is the lack of choice compared to the dog food market. 


"Diets that cater for specific dietary needs and life stages are now beginning more prominent on pet shop shelves but the choice is still not quite as large as it is for dogs.


"At FourFriends we think it is important to offer the pet owner a range of options from tinned wet foods, tailored dry foods and meat sausages which are easy to portion out giving pet owners added convenience and also helping to avoid pet obesity.


"As with the dog food market we are also seeing a shift towards natural and healthy ingredients as cat owners are gradually becoming more knowledgeable about what is actually going into the food they feed their cats.”


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