In This Issue
The Nutriment Company acquires The Dog’s Butcher
Pet shop owner calls for shoplifting crackdown
Over 100 companies already confirmed for PATS at NEC
IPN pioneers sustainability in pet food manufacturing
PIF launches Business Toolkit to support UK pet firms
Pet food firm raises funds for further growth
My Anxious Dog launches Yellow Space Awareness Lead Slips
Major rebrand for leading raw pet food firm
Dog & Bond shortlisted for Gift of the Year
HugglePets introduces new online trade portal
PAWD DRINKS backs Walk Your Dog Month
Get your own copy of Pet Trade Xtra
UK pet industry mourns sad passing of Steve Dixon
Pet podcast has become a global phenomenon
Dog owners could be fined £2,000 for not following one simple rule
December footfall decline sparks concerns for independent retailers
Save the date for Pet Fair South East Asia 2025
CSJ targets January podge
Cambridgeshire Flyball can’t stop being on top!
The best of last edition of Pet Trade Xtra
Revealed: Top 100 pet industry stories of 2024
Burns retail business closes popular pet shop
CONTACT US NOW

Find out how Pet Trade Xtra can help to promote your business and products.

Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


My Anxious Dog launches Yellow Space Awareness Lead Slips

 

Walking an anxious dog is a challenge many dog owners face, but a new product from My Anxious Dog is set to revolutionize the experience. The brand’s Yellow Space Awareness Lead Slips are thoughtfully designed to give anxious dogs a voice, ensuring they receive the understanding and space they need during walks.

 

The innovative lead slips feature bold yellow coloring and embroidered with clear messaging that helps other dog owners immediately understand an individual dog's specific needs. Messages like “In Training,” “Do Not Touch,” and “Keep Dogs Away” are just a few of the options available, addressing common challenges faced by dogs with anxiety, sensory impairments, or health issues.

 

“Walking an anxious dog shouldn’t feel overwhelming,” says Sarah Jones, founder of My Anxious Dog and creator of the #dogsinyellow campaign. “These lead slips empower owners to advocate for their dogs, creating a calmer and a more confident walk.”

 

Features and benefits of the Yellow Lead Slips

  • Clear Communication: Each lead slip carries a concise message that informs others of the dog’s unique needs, such as:
    • “In Training” for dogs focusing on specific skills.
    • “Scared of Men” for dogs with fear-based triggers.
    • “Caution in Pain” for elderly or recovering dogs.
    • “Anxious” for dogs experiencing unease or fear.
  • Practical Design: Lightweight, durable, and fitted with two popper fasteners, the slips securely attach to standard or flexi leads.
  • Safety First: Reflective trim enhances visibility during low-light walks. These lead slips also feature generous dimensions (38cm x 6cm) to ensure visibility while remaining practical for daily use.
  • Convenient and Washable: Machine washable at low temperatures.

The “Yellow” lead slips are a game-changer for both nervous & reactive dogs and their owners. By eliminating the need for constant explanations or confrontations, the slips reduce stress, foster understanding, and make walks more enjoyable for everyone involved.

 

Sarah Jones, inspired by her own experience with her anxious cocker spaniel Bella, understands the profound difference these tools can make. “Before yellow, I struggled to advocate for Bella. Now, people respect her space, and walks have become a much calmer experience for both of us. These lead slips are the first step for anyone who feels apprehensive about using yellow as a space-awareness tool.”

 

Owners who have tried the Yellow Lead Slips report life-changing improvements:

  • “Since using the slip, other dog owners immediately understand our dog’s needs. We no longer feel the need to avoid other dogs, and our walks are finally stress-free.”
  • “The slip says what I can’t in the moment. It’s simple, effective, and has made such a difference for me & my anxious dog.”

The Yellow Lead Slips are available now through My Anxious Dog’s website, offering a range of messages tailored to different needs. For more information or to order, visit www.myanxiousdog.co.uk

Facebook Twitter LinkedIn