In This Issue
Pet product pioneer Roger Mugford is NOT retiring
Chance of more honours for award-winning pet firm
Crufts breaks records - Pet Trade Xtra brings you great retailing ideas
Wellness CORE fed Crufts champion Dylan the Villain
"Calm down" says leading Raw Food manufacturer
Different Dog goes crazy after TV exposure at Crufts
Record-breaking WHIMZEES triumphs at Crufts
TV celebrity launches Ceva’s Pet Anxiety Month
Instagram-favourite boosts Supreme's Selective rebrand
New canine care range from Royal Canin
Lifestyle pet brand Henry Wag goes global
Bichon Frise named HiLife Pets As Therapy Dog
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Threatened pet shop given lifeline after support from local residents
New Halti and No-Pull Harness launched by Company of Animals
Sponsor EUKANUBA celebrates 50th anniversary at Crufts
Britain’s Got Talent star delights dog lovers
‘A Way With Dogs’ has own website
The face of Dogmatic creates emotional response
Natures Menu sponsors ‘Strictly’ dogs at Crufts
The best of the previous Pet Trade Xtra
Pet industry hits back at raw food fears
Pet shop owner prosecuted by RSPCA
Best Place to Work award for pet firm
Pet care firms listed in Top 100 Megabrands
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TV celebrity launches Ceva’s Pet Anxiety Month

Love Island star and TV personality, Chris Hughes, is lending his support to Ceva Animal Health, manufacturer of Adaptil and Feliway, with the official launch of the first ever Pet Anxiety Month.


Pet Anxiety Month runs until the end of March and is a nationwide campaign to educate pet owners on the signs of anxiety in dogs and cats, help identify the cause of the problem and make changes both in and out of the home to support anxious pets.  During March, pet owners are sharing their pet’s #PawsForThought anxiety stories on social media.


Pet lover, Chris, 25, has previously spoken out about his own mental health and anxiety, announcing his role of ambassador to Calm on World Mental Health Day last year.


Speaking about his involvement with Pet Anxiety Month, he said: “Our pets suffer with mental health issues, just like we do but not a lot of owners or carers realise certain behaviour is actually a result of anxiety, stress or even a fear of something.


“I have eight dogs on my family farm and I know a few of them have had issues with anxiety and fears in the past. Without knowing the signs, it’s really easy to put the symptoms down as bad behaviour. Our pets are really trying to communicate in the only way they can and it’s up to us to help.”


Chris continues: “It’s really sad that so many pets and owners are suffering in silence and that’s why I’ve become an Ambassador for Pet Anxiety Month. This campaign really means a lot to me and our message is simple #PawsforThought and join our mission to get pet anxiety recognised in the UK.”


Andrew Fullerton, technical manager and veterinary surgeon at Ceva Animal Health, adds: “With 50% of vets reporting an increase in dog behavioural issues in the last two years1, a campaign highlighting this fact should help improve animal welfare. 


“Having spent 10 years as a vet in practice I know all too well how behaviour can get overlooked and be missed. Our pets use body language and behaviour in order to communicate to us that they are feeling anxious and stressed. Pet Anxiety Month will raise awareness and encourage owners to think about their pet’s emotional health.”


For further information, please visit or Pet Anxiety Month on Instagram or Facebook.

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