Marcel Bosch has been appointed as the new general manager of family business Farm Food Natural Dog Food in Nijverdal, The Netherlands.

“We are very grateful to Marcel for wanting to guide our company – together with all employees – into the next phase,” said founder Gerrit de Weerd.

Fifty-two-year-old Marcel, who studied Tax Law at Maastricht University and obtained an MBA at Nyenrode Business University, has assisted management and shareholders of (family) companies in recent years as an interim manager and interim director. Marcel had been involved with the De Weerd family and Farm Food for several years in the role of 'trusted advisor'.

Gerrit de Weerd added: “Now that our family business is spreading its wings further and gaining an increasing market share in 20 countries, additional knowledge and experience at management level is needed to guide our great company to the next phase.”

Marcel Bosch wants to continue to build on the foundation that Gerrit de Weerd laid with his wife Ingrid in 1982. 

“What is good remains good and what could be even better, we make better,” he said.

The philosophy ‘Dogs First!’ – on the basis of which Farm Food was ultimately built together with sons Maarten and Michiel and all employees – is and remains the starting point. In addition, Farm Food will always continue to take its social responsibility.