An independent pet shop has won its battle for survival following mounting financial pressures…and it’s all down to the support of loyal customers.

Little Beasties in Ulverston, Cumbria, celebrated its 20th birthday recently and invited the local community to celebrate at a special anniversary party.

Owner Mandy Christopher said that more than 150 people attended the event, which was held as a ‘thank you’ for their support.

As reported in Pet Trade Xtra a year ago, Mandy wrote on the shop’s Facebook page: “At the moment I can’t see Little Beasties reaching its 20-year anniversary. We've had many ups and downs over the years but the last couple of years have been the hardest yet financially. It’s getting extremely hard to make ends meet and its now got to the point where I’m not able to take a wage.

“We are determined to keep Little Beasties going and I want to keep my amazing team together, but we can’t do it without the help and support of our customers old and new.”

Mandy said that increased costs, including licence fees, insurance, utilities, wages, phone/Internet, delivery costs and vet fees, had put a strain on the business. She also cited changing buying habits, especially online shopping, as having an effect on the shop’s finances.

She urged customers to keep shopping with Little Beasties, ‘even if it’s a 50p dog treat’, and to make use of the store’s delivery service.

Her emotional plea to customers on social media, asking for their support, worked and enabled Little Beasties to stay open…and mark its 20-year anniversary.

To celebrate, the shop hired a local café and invited all its supporters to join them.

Following the party Mandy wrote on Facebook: “I had quite a few people ask why I wasn’t charging entry, or charging for the cakes, face painting etc and the reason was: I wanted to do it as a THANK YOU!

“It was my way of thanking everyone for everything you do for me. I spent the last 12 months saving up so I could do it, and I’m so happy I did. I really cannot thank everyone enough for your continued support. Without you, we wouldn’t have made it to 20 years!

“It truly means the world to us to still be here after two decades, doing something we love and being part of such a wonderful community. Things are hard for many businesses, and have been for a long time, but moments like this really remind us why we do it and make the hard times a bit easier.”

Pictures taken from Little Beasties’ Facebook page

The Pet Industry Federation has officially launched its Innovation Award 2026, celebrating the ideas, products, services and technologies shaping the future of the pet sector.

Now in its fourth year, the Innovation Award continues to shine a spotlight on businesses that are pushing boundaries and driving meaningful change across the industry. Open to all pet businesses and free to enter, the award provides a unique opportunity for innovators to showcase their ideas to a panel of expert judges.

This year’s Innovation Award is once again generously sponsored by Worldpay, supporting PIF’s mission to champion innovation and growth within the pet sector.

Ten finalists will be selected to present their innovation live at the Business of Pets Conference, taking place on 3-4 June 2026 at Cranfield Management Development Centre, near Milton Keynes. This high-profile platform offers finalists unparalleled access to potential investors, distributors and industry leaders, with the overall winner announced on the final day of the conference.

Nigel Baker, CEO of the Pet Industry Federation, said: "Innovation is vital to the continued growth and evolution of the pet industry and we know there are exceptional businesses developing new ideas that deserve recognition. PIF’s Innovation Award provides a powerful platform to showcase these ideas, connect with key decision-makers and accelerate growth. We’re looking forward to seeing the calibre of entries for 2026."

Entries close on Monday 20 April. To submit your entry and find out more, including entry criteria and details of how to purchase tickets for the event, visit: https://petfederation.co.uk/the-business-of-pets-conference/innovation/

Pictured: The Muzzle Movement’s Size Mitzy, winner of the Pet Industry Federation Innovation Award 2025.

Rather than relying on traditional points and discounts, the brand introduced a loyalty programme built around ‘belly rubs’, creating a more engaging and on-brand experience for pet owners. Customers earn rewards not only through purchases, but also through actions like completing pet profiles and interacting with the brand.

That data layer is key. By capturing information on breed, preferences and dietary needs, the brand is able to deliver more targeted recommendations and drive repeat purchase through relevance, not incentives alone.

The programme, called Loyalty Lion, also integrates its sustainability mission, allowing customers to redeem rewards for actions such as planting trees or donating meals to shelter dogs. This has helped strengthen emotional connection and brand affinity in a crowded market.

The results highlight the impact of getting loyalty right

• Nearly 50% of revenue now comes from loyalty members
• Customers who redeem rewards spend 15x more than non-members
• Redeeming customers place 3.8x more orders

It is a strong example of how pet brands can move beyond discount-led retention and build loyalty that drives both frequency and lifetime value by tapping into an emotional response of belly rubs.

For more information visit https://loyaltylion.com/customers/edgard-cooper

British bake-at-home dog treat brand, Dog & Bond has officially launched in Lakeland as one of only three brands to land a place on the shelves of the retailer’s new dedicated pet section.

Dog & Bond products are now available in eleven Lakeland stores across the UK, including Cambridge, Eastbourne, Kingston, York, Edinburgh, Stratford-upon-Avon, Chichester, Bridgemere, Norwich, Handforth, and Windermere.

The launch marks a significant step in Dog & Bond’s journey, which, up until now, has been selling its products in over 75 shops across the UK, including independent pet and gift shops as well as garden centres.

Dog & Bond joins Mason Cash and Paws Boutique as one of the first three brands to launch in Lakeland’s new in-store pet care and accessories section, which will feature a wide variety of products ranging from doggy ice cream to treat jars.

Dog owners and lovers wanting to whip up tail-wagging treats for their four-legged friends will be able to purchase a variety of products from the Dog & Bond range, both in store and online, including:

• Dog Cake Mix – (£14.99)
• Dog Treat Mix Cheese and Seaweed flavour – (£6.99)
• Dog Treat Mix Apple and Cinnamon flavour – (£6.99)
• Doggy Ice Cream Mix – (£6.99)
• Bone-shaped Cake Mould – (£18.99)
• Paw Print Mould – (£6.99)
• Star Barker Spoon – (£4.99)   

Dog & Bond Founder, Avi Nagel said: “We’re over the moon to be part of Lakeland’s new pet section! At Dog & Bond, we believe baking for your dog should be a joyful shared experience, not just another treat from a packet. Our kits make it easy for pet parents to bake homemade treats using simple, natural ingredients, while spending quality time with their dogs.  

“We’re really excited that more pet parents will now be able to experience the fun of making treats at home with their four-legged friends. Whether it’s celebrating a birthday, a special treat, or just a fun afternoon in the kitchen, we love helping people create those little moments that bring them closer to their pets.”

All Dog & Bond make-at-home treat products are made from grain-free, all-natural, human-grade ingredients and contain no artificial colours or preservatives. The treat mixes can be made quickly and simply by either adding one or two eggs and some water.

Award-winning Life of Riley Bakery Ltd, the producer of natural and grain free dog treats and cakes, has developed a dedicated app to help detect allergies, intolerances and food sensitivities.

The app is called Rootsy (@rootsyapp/rootsy.lifeofrileybakery.co.uk) is free to download.

Founder Sarah Meredith said: “It was born from the story of why we started Life of Riley many years ago when our own dog Riley was diagnosed with quite severe food intolerances. Since then we have been on a mission to provide all the options to owners of dogs with the same problems, but have seen there is a huge gap in knowledge and tools to try and identify the route of the problems.

“Rootsy is the only app of its kind, where data is easily captured by the owner and displayed on a timeline or dashboard. It also flags specific ingredients it thinks may be the most likely cause, and it easily shared with vets and nutritionists from within the app itself.

“It is built and is in the testing phase and we would love to spread the word so as many pet owners can make use of it. We are partnering with vets and other suitable companies to make it the go to tool for pet owners.”

As the global pet industry prepares for Interzoo 2026 (12–15 May, Exhibition Centre Nuremberg), a strong line-up of British brands will be showcasing the innovation and premium positioning that continues to make UK pet products highly sought after across international markets.

The British Pavilion will once again provide a focal point for retailers and distributors looking to discover new products from the UK’s vibrant pet sector. Among the brands confirmed for this year are Symply Pet Foods, Canagan, Tribal, Yora, McAdams, ALF, Lily’s Kitchen, Pets Choice, Pets Remedy, Pets Life and Peregrine, each presenting a range of new products spanning nutrition, treats, accessories and wellbeing.

Interzoo remains the world’s leading trade fair for the pet industry, bringing together manufacturers, wholesalers and service providers from around 68 countries. For many UK brands, it represents a key gateway to European distribution and partnerships.

Following the recent collapse of export trade association, PetQuip, pre-booked exhibitors ere accommodated by Interzoo directly, whilst any new bookings for the British Pavilion are being handled by agency, Prairie Global Ltd.

Europe remains a major opportunity

The scale of the European market highlights why international expansion continues to be high on the agenda for UK pet businesses. Europe is home to around 299 million pets across 139 million households, with nearly half of households owning at least one pet.

More broadly, the European pet care market was valued at over $81 billion in 2025 and is forecast to continue growing steadily as pet ownership and 'pet humanisation' trends drive demand for premium nutrition, functional products and sustainable innovations.

This aligns closely with the strengths of the UK pet sector, which has become known internationally for high-quality formulations, ethical sourcing, natural ingredients and increasingly sustainable product development.

UK innovation on show

The companies exhibiting in the British Pavilion illustrate the diversity of the UK’s pet industry. From premium dog food made with high welfare British meat to insect-based protein innovations and specialist calming products, the pavilion will offer European buyers a snapshot of the UK’s fast-evolving pet category.

UK pet food itself continues to see strong value growth, with the market projected to expand steadily over the coming years as consumers trade up to more premium, health- focused products.

This focus on quality and innovation has helped UK brands build strong reputations in export markets.

A meeting place for European retail buyers

For retailers attending Interzoo, the British Pavilion offers a convenient opportunity to meet multiple UK suppliers in one place and explore potential distribution partnerships.

With European consumers increasingly seeking premium, natural and sustainable pet products, many UK brands are finding strong traction across the continent.

Companies interested in learning more about opportunities to participate in the British Pavilion at Interzoo can contact Prairie Global Ltd by email info@weareprairie.com for further information.

Exhibitors already confirmed in the British Pavilion include; Symply, McAdams Pet Foods, Tridal, Canagan, Yora, No More Smells, Unipet Petlife, Peregrine Live Foods, Pet Brands, Pet Remedy, Law Print & Packaging Management, Pets Choice, Pets Remedy, ALF, Powair Natural Odour Neutralisers, Wilson’s Pet Food, The Muzzle Movement, ALF, John Mackle, National Flexible, Buddycare, Twiggy Tags, Foldhill Foods, Denzel’s, Dot Dot Pet, Our Pets Life and Lily’s Kitchen.

Symply Group will showcase five premium pet nutrition brands together for the first time at Interzoo 2026, presenting a unified strategy designed to help specialist pet retailers strengthen margins and differentiate from mass retail competition.

According to James Milbourne, Joint Managing Director, this is not about scale for its own sake, but about strengthening the specialist channel.

“We are building structure that strengthens margin, simplifies operations and gives independent retailers clearer positioning,” he says.

Symply Group’s roots remain close to independent retail.

Founder Eddie Milbourne began as a pet shop owner in the south of England. Frustrated by inconsistent product quality, he started importing premium US brands into the UK and became one of the largest importers of Nutro.

When that brand was later acquired by a multinational corporation, he witnessed how reformulation and corporate shifts can alter product integrity — and how specialist retailers can lose control of the brands they helped build.

That experience shaped a principle that still defines the Group:

• Strengthen the specialist channel
• Maintain product integrity
• Build brands that cannot be substituted by mass retail

Today, Symply Group remains 100% family-owned, operates in 45 countries and supports more than 10,000 independent retailers globally.

“Our brands were built in independent stores and for the customers they serve,” says Milbourne. “We grow alongside our retail partners – not at their expense.”

Rather than competing on discount cycles, Symply Group focuses on clear category architecture.

The Group brings together five complementary premium brands offering possibilities for different customer needs:

• Canagan – the original ancestral diet. Grain-free nutrition developed following retailer demand
• Symply – trusted, accessible premium nutrition
• Tribal – cold-pressed, fresh meat, minimally processed recipes
• McAdams – ethically sourced, high-welfare foods
• Yora – sustainable insect protein innovation

Each brand occupies a defined role, enabling retailers to offer trade-up pathways and distinct solutions within premium nutrition.

Crucially, the Group’s brands are not distributed through supermarkets. There is no mass retail dilution and no price-led race to the bottom.

For specialist retailers, that exclusivity translates into stronger margins and preserved brand equity.

“Working with Symply Group allows us to offer products our customers genuinely cannot find elsewhere,” says Sarah Bourne, Purchasing Director of Pets Corner in the UK. “That exclusivity strengthens our proposition.”

Managing multiple premium suppliers often means fragmented account management, varying commercial terms and operational complexity.

By consolidating five differentiated propositions under one Group relationship, Symply simplifies that structure — without limiting quality or choice.

“For us, it’s a perfect partnership,” says Bourne. “We can offer grain-free, cold-pressed, sustainable and ethically sourced products from one Group. It reduces complexity while giving us more ways to serve customers.”

This model offers:

• Reduced supplier management burden
• Clearer range architecture
• Coordinated marketing support
• Greater strategic alignment
• Rather than diluting brand identity, the unified structure strengthens it.

“Independent pet retailers are the backbone of our industry,” says Milbourne. “Our role is to provide the brands, structure and support that help them stand apart and grow.”

At Interzoo 2026, Symply Group invites specialist retailers and international partners to explore how five premium brands under one strategic partnership can reduce complexity, strengthen margin and unlock long-term growth.

Leading dog food brand Fish4Dogs is campaigning for dog owners to reconsider their pet’s bedtime routine, after a survey of almost 2,000 dog owners revealed that the majority are neglecting a crucial step – brushing their teeth.

Despite widespread awareness of dental health risks, more than half (56%) of UK dog owners admit they rarely or never brush their dog’s teeth. Just 7% brush daily, and only 3% do so as part of their dog’s bedtime routine.

The Royal Veterinary College recommends brushing dogs’ teeth daily as the most effective home remedy for controlling plaque and gum disease. However, even brushing as little as three times per week is enough to make a difference to dogs’ dental health.

Instead, the majority of UK dog owners aren’t brushing their dog’s teeth frequently enough, and many are substituting with treats alone. Four in ten owners (39%) rely on dental treats in lieu of brushing, while only 19% use dog-safe toothpaste.

While dental chews are fantastic for supporting dogs’ oral health in between brushings, they are not a substitute for cleaning with a toothbrush and toothpaste. According to the RSPCA, owners should also be cautious of using bones as a treat to clean dog's teeth. These are potentially hazardous and can cause dental fractures or even internal damage.

The most common reason for owners skipping brushing is because their dog “doesn’t like it”, according to a quarter of those surveyed. 9% admit they simply forget, 5% don’t know how to do it properly, and nearly 4% didn’t realise brushing was necessary at all.

Dogs not liking their teeth being cleaned is unsurprising, given over a third introduced teeth brushing after their dog was already a year old (36%).

What are the risks of not brushing your dog’s teeth?

Nearly a third of owners say they’ve noticed symptoms of poor dental hygiene in their dog (32%). The most common issue reported was yellow or brown build-up on teeth (16%), followed by bad breath (nine percent).

Alarmingly, almost half of those who spotted symptoms did not seek veterinary advice (45%). The most common reason was assuming the problem wasn’t serious enough (22%).

Studies have shown that, at age two, 80% of dogs already have some form of dental disease. Untreated dental disease can lead to pain, tooth loss, gum infections and may even impact major organs such as the heart, liver and kidneys.

How can the Bone. Brush. Bed routine help?

While bedtime routines are widely encouraged for children, dental care is being overlooked in dogs, and many owners are delaying brushing until long after puppyhood, if at all.

Fish4Dogs’ ‘Bone. Brush. Bed.’ campaign was created to give owners a simple, memorable structure to follow, particularly as more than half (56%) say they would like clearer guidance on caring for their dog’s teeth.

So, what can you do to ensure your dog’s teeth stay in good condition and avoid health risks?

1.     Bone – Give dogs a healthy dental chew to help them unwind and support their dental hygiene, ideally after dinner.

2.     Brush – After they’ve enjoyed their pre-bedtime treat, brush their teeth with dog-safe toothpaste and toothbrush.

3.     Bed – Settle them down for the night with a consistent wind-down routine, allowing dogs to feel calm, comfortable and ready for sleep.

Sarah Fowler, CEO at Fish4Dogs, commented on the findings: “We know bedtime routines are second nature for families with children, with ‘Bath. Book. Bed’ being one of the most popular. But our research shows that while almost all pet owners will give their dogs a bedtime routine, dental care is being overlooked.

“More than half of the dog owners we surveyed said they’d like more guidance on how to properly care for their dogs’ teeth, so we created the Bone. Brush. Bed. routine to help new dog owners remember to introduce brushing gradually from puppyhood.

“Incorporating brushing into an established nighttime wind-down will make the process easier and more consistent, helping owners to prevent avoidable dental disease and support their dog’s long-term health.

“Before you say goodnight to your dog, remember to treat your dog’s bedtime routine like a child’s with the three B’s: Bone. Brush. Bed.”

You can find the full study here.

A cat welfare centre affiliated to the RSPCA has launched a fundraising appeal in a bid to save it from closure.

Ashford Garden Cattery in Kent opened its ‘Rescue Appeal’ on the GoFundMe website after rising costs put a strain on its resources.

The centre posted on the site: “Our cattery is facing closure within months, and without urgent help, frightened and abandoned cats will lose the only safe place they have left.

“Rising vet bills, urgent building repairs, and falling income have pushed us into a crisis we can’t overcome alone.

“Your support will help us keep our doors open, provide urgent veterinary care, modernise our cattery, and protect the services that so many animals and people rely on.

“Every donation, no matter the size, helps us give frightened cats a second chance and ensures our community does not lose this essential welfare resource.

“Together, we can make sure the cats who need us most still have somewhere to turn.”

The centre was opened in May 2006 by the late Paul O’Grady, who served as the branch’s president.

To date £5,342 of an initial fundraising target of £10,000 has been raised.

The Go FundMe site can be accessed by clicking here.

With the UK’s wild bird fledging season now underway, retailers have a timely opportunity to help customers support the next generation of garden birds. Young birds leaving the nest have very specific nutritional needs, creating demand for the right types of supplementary feed.

To help retailers make the most of this period, Honeyfields resident wild bird expert Simon Smethurst has shared practical advice retailers can pass on to customers looking to make their gardens more fledgling-friendly.

“Fledglings are young birds that have left the nest but still rely on their parents for food,” says Simon. The most common garden birds usually time their nest building and egg laying to the start of April, after the risk of frosts and to coincide with the mass emergence of caterpillars as a natural food source. Small caterpillars have lower levels of tannins and are more palatable.

“A diet rich in protein and fats is needed to support rapid growth, feather development and the increased activity that comes with learning to fly and forage. Suet and insect-based feeds naturally replicate the type of feeds that parent birds are looking to feed their young in terms of nutritional value.

“Feeding fledglings is a delicate yet rewarding task. For retailers, it’s also a great opportunity to start conversations with customers about the best ways to support young birds and create wildlife-friendly gardens.”

Retailer talking points to share with customers

Simon recommends the following golden rules for retailers to communicate in store and online:

In the wild, parent birds feed fledgling’s insects, larvae and other protein-rich foods. Supplementary feeding can help when natural food sources are limited. Such as:

• Suet blocks and pellets provide an excellent energy boost. Made from fat and enriched with seeds, fruits and insects, they can help deliver the concentrated nutrition fledglings need to help support growth and warmth.
• Mealworms are a highly attractive, protein-rich option that closely mimics the insects young birds naturally eat.

“Your customers like feeding the birds to connect with nature and enjoy their beauty and song,” says Simon. “Although these birds are not pets, your customers need to feed them responsibly to help support their overall health and well-being.”  

Below are some key health and hygiene points to help your customers feed wild birds responsibly and support their overall health and hygiene:

• Place food in easily accessible feeders near sheltered areas where fledglings can feed safely.
• Space feeders apart to help minimise crowding and the spread of any infectious diseases.
• Only put out as much feed as will be eaten in 24 hours.
• Clear any discarded food from underneath feeders.
• Regularly remove wet and uneaten food to help prevent mould and pests.
• Clean feeders weekly with a bird safe disinfectant
• Provide a consistent supply of fresh water for drinking and replace it daily.
• Remind customers that cats pose a risk to fledglings and nests, so keeping cats indoors where possible during this period can help protect young birds.

“By understanding the nutritional needs of fledgling birds, and how to feed responsibly, retailers can help customers play a vital role in supporting young birds as they transition to independence,” Simon adds.

Honeyfields suet blocks and suet pellets are premium, energy-rich feeds designed to support wild birds during demanding periods such as nesting and fledging. Packed with essential nutrients and highly palatable ingredients, they provide long-lasting energy while attracting a wide range of species to the garden.

Honeyfields Mealworms can be rehydrated to make them soft and easily digestible for fledglings. The process involves soaking them in water to restore their plump, moist texture.

For retailers, the Honeyfields range offers competitive consumer pricing alongside strong margin structures and introductory stocking incentives, helping stores capitalise on seasonal demand while supporting local bird populations.

To find out more about the Honeyfield’s range visit: https://www.honeyfieldswildbird.co.uk/

London-based LitPet, an exciting new development in pet supplements, is being stocked on the shelves of raye the store in the capital’s Covent Garden.

raye the store curates temporary showcases, providing a discovery space for conscious consumers interested in innovative and emerging food, drink, wellness and beauty brands.

Providing pop-up shops in prime retail spaces in the UK, each and every brand encompasses the raye philosophy – launched from honesty, use of natural ingredients and quality design.  

The pop-up store event which is open from now until 5 April is at 57-59 Monmouth Street, Covent Garden, London, WC2H 9DG.

Since launching. LitPet has caught the eye of pet industry experts, winning a Gold Award for Best New Business and a Silver Award for Best New Product in healthcare at the 2025 PetQuip Awards. The supplements were also a finalist in the 2025 Pet Industry Federation Innovation Awards. Their products are also receiving 5* reviews from satisfied customers.

The range of supplements, which is available for both cats and dogs, is a blend of Traditional Chinese Medicine and modern science and includes products targeting stress relief, heart health, digestion, immunity, and overall wellbeing. The products have been veterinary developed and researched by the Institute of Animal Science and Veterinary Medicine, Shandong Academy of Agricultural Sciences (SAAS), the Pet Innovation Research Institute from Hong Kong Science Park and the Key Laboratory of Science and Technology at The University of Oxford. The products are manufactured in the UK.

Each formula is carefully balanced using clinically active ingredients at therapeutic levels, ensuring both safety and efficacy. LitPet supplements are made with no fillers, artificial colours, or preservatives. All products are manufactured in GMP-certified UK facilities and undergo third-party testing for quality and safety giving pet parents full transparency and trust in what they give their animals. The products are thoughtfully designed for daily use, ensuring high palatability and compliance, even for picky pets. LitPet’s packaging is also FSC-certified and 100% recyclable.

To find out more about LitPet visit: www.litpet.co/en-uk

Trade enquires contact: stephenhu@litpet.org

Products are now distributed to the consumer additionally through www.direct4pet.co.uk

The Paws Lab is setting the pet care market alight with an innovative range of products designed to support groomers, retailers and pet parents alike with simple, effective everyday hygiene solutions.

The Paws Labs’ products are designed to support daily care at home and complement the work of professional groomers.

At the heart of their products is a patented technology called SilverTi+, an advanced formulation combining nano silver and titanium dioxide. It offers advanced antimicrobial protection for pet grooming and hygiene, making it more effective, efficient, and superior compared to traditional colloidal silver. 

This technology is unique to The Paws Lab and offers something completely new to a pet hygiene market which in the UK alone is thought to be worth between approximately USD 1.15 billion – 1.24 billion in 2024 with a Compound Annual Growth Rate (CAGR) of 4.8% to 6.7% through to 2030, according to industry experts.

All formulas are fragrance-free, alcohol-free and free from harsh chemicals, making them suitable even for pets with sensitive skin.

They are also designed to be simple and practical, turning daily care into an easy routine rather than something overly complicated and time consuming. The Paws Lab’s products focus on daily rituals for pets from ear care and skin cleansing to dental care, tear stain wipes, dry shampoo and daily protection for coat and skin.

The formulations are tested and validated by leading global laboratories including FDA, Microbac Laboratories and SGS, ensuring they meet strict standards for quality, safety and product performance.

Founded by Daniel Fernandez and Andre Goon, The Paws Lab was born from a combination of personal experience and long-standing family expertise in hygiene innovation. After welcoming their dog Gordi into their lives, the founders saw first-hand how difficult it was to find pet hygiene products that felt both effective and easy to use — particularly for regular use between professional grooming appointments.

“The idea behind The Paws Lab was simple: daily pet care should feel safe, effective and easy to maintain at home. We saw a gap between basic, often uninspiring products on one side and more complicated solutions on the other. We wanted to create a brand that feels modern, trustworthy and genuinely useful in everyday life,” said Daniel Fernandez, co-founder of The Paws Lab.

The brand is already gaining traction with independent retailers and grooming-focused partners, and has also secured a listing with Mutneys, one of the UK’s leading distributors to the grooming industry. The listing marks an important step in expanding access to The Paws Lab across professional and specialist retail channels.

 “We are building The Paws Lab with a long-term vision. Our goal is to become a trusted name in modern pet hygiene by creating products that support the work professionals already do so well, while giving pet parents better tools to continue that care at home. This is about raising the standard of daily care in a way that feels simple, credible and accessible," added co-founder Andre Goon.

\With a brand proposition rooted in premium daily care, modern presentation and practical performance with many 5* reviews from existing customers, The Paws Lab is positioning itself at the intersection of grooming support, retail opportunity and at-home pet wellbeing. As the business continues to grow, its focus remains clear - to simplify pet hygiene without compromising on quality, credibility or care.

For further information visit: www.thepawslab.co

Waita Pets is offering dogs and cats a range of safer and healthier treats designed to meet the nutritional needs of the nation’s pets during the Easter holidays.

The company is giving owners the chance to treat their pets with an Easter Bundle pack of freeze-dried treats.

Crafted from real animal ingredients, each product is gently freeze-dried to preserve its natural aroma, texture, and nutritional value.

What’s Inside the Dog Bundle

• Rabbit Cubes – bite-sized freeze-dried treats perfect for training
• Rabbit Puffs – air-dried rabbit lung with a firmer, chewy texture
• Lamb Puffs – rich, meaty air-dried lamb lung pieces dogs love
• Quail Egg Yolk– freeze-dried nutrient-dense bites rich in healthy fats

Why dogs love them

• High value treats ideal for training and rewards
• Mix of freeze-dried and air-dried textures for variety
• Made with real meat ingredients
• No artificial additives or fillers

What’s inside the Cat Bundle

• Rabbit Cubes – soft freeze-dried bites perfect for cats
• Quail Treats – flavourful freeze-dried quail pieces
• Freeze-Dried Raw Chicken Formula – soft nutrient-rich chicken bites
• Quail Egg Yolk– freeze-dried egg yolk treats rich in healthy fats

Why cats love them

• High-protein treats made from real animal ingredients
• Freeze-dried nutrition with natural flavour
• Variety of proteins for enrichment and interest
• Perfect as treats, toppers, or occasional rewards

These treats can be used as a training treat or as a high-value reward, as a meal topper, or raw food to boost protein and palatability. You can also rehydrate for a softer texture. They are suitable for cats and dogs over 3 months of age. Always provide access to clean drinking water and avoid feeding immediately after intense exercise.

Waita Pets’ products stand out from the crowd due to their commitment to quality, transparency, and innovation in pet nutrition. At the core of their range is freeze-dried technology, which preserves the natural nutrients, flavours, and textures of real ingredients without the use of high heat or artificial preservatives. This process ensures that pets receive the full nutritional benefits of raw food, in a safe, convenient, and shelf-stable form.

For further information on Waita Pets’ products visit: www.waitapets.co.uk

For trade customers visit: www.waitapets.co.uk/pages/wholesale-contact

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Evolution Aqua has announced the promotion of Freddie White to Sales Director as the company continues to strengthen its leadership structure to support future growth.

Freddie moves up from his previous role as UK Sales Manager, where he played a key role in driving sales performance and building strong relationships with customers across the aquatics sector. In his new position, Freddie will lead Evolution Aqua’s sales function, focusing on developing customer partnerships and expanding the company’s presence across the UK and international markets.

Alongside this change, Mark Hoskins will move into the role of Commercial Director. In this position he will focus on wider commercial strategy, partnerships, pricing governance and long-term growth initiatives across the Evolution Aqua Group.

Mark Hoskins, Commercial Director at Evolution Aqua Group, said: "Freddie has been instrumental in the progress we’ve made in recent years. He understands both our customers and the aquatics market extremely well, and this promotion recognises the leadership he has already demonstrated within the business. With Freddie leading the sales function, we are well positioned to build on our momentum and continue strengthening our partnerships across the industry."

The new leadership structure is designed to give clear ownership of the sales function while supporting Evolution Aqua’s continued development within the global aquatics market.

Beaphar has added to its highly successful Soft Cat Flea Collar range with a velvet collar twin pack, designed to make treating two cats simple and economical. With 42% of cat-owning households now classed as multi-cat, the new format offers convenience and a cost saving versus buying single collars.

Multi-cat ownership represents a significant segment of the UK market, so offering a solution that is practical and cost-effective is key. The twin pack reduces the cost per collar by 13% (from £5.49 to £4.75), providing a cost-effective solution for multi-cat households.

Suitable for cats and kittens from 12 weeks of age, each collar provides up to eight weeks’ flea-repelling protection. The pesticide-free formula contains natural plant extracts, margosa and lavandin oil, with optimal effect reached 5-7 days after fitting. The single collars are available in velvet, glitter, sparkle and reflective finishes, with a choice of colours and an optional silver bell. The twin-pack is available in velvet with 3 colours to choose from and features an updated quick-release buckle.

Claire Edmunds, UK Marketing Manager at Beaphar, said, “As demand grows for easy-to-use, natural flea control, retailers have a real opportunity to guide owners towards a solution that fits their lifestyle and budget. With a plethora of options across Beaphar’s wide anti-parasite range, we’re able to give owners choice when it comes to their pets’ flea control, whether they prefer collars, spot-ons or pesticide-free formulas containing natural plant extracts.”

That breadth helps retailers meet more shopper needs in one place. By stocking complementary Beaphar products across the category - including flea collars, spot-ons and tablets and household sprays  - retailers can guide owners towards the right combination to tackle fleas on pets and in the home.

To help retailers maximise sales, Beaphar also provides a comprehensive range of POS and educational materials to signpost products and guide shoppers at shelf.

To find out more about the Soft Cat Flea Collars Twin Pack and the rest of the Beaphar range, retailers can visit the product page: Beaphar Soft Velvet Flea Collar for Cats – Twin Pack, 30cm - Beaphar or contact their Beaphar Sales Executive.

Pooch & Mutt has launched Lamb & Spring Vegetable Postbiotic Meaty Treats – a limited-edition spring treat packed with functional goodness to support everyday wellbeing.

Positioned as a daily reward with added benefits, the NEW Pooch & Mutt Spring Picnic Treats feature rich, meaty Lamb for taste appeal and a natural protein boost, alongside spring-picked Vegetables and functional ingredients to support overall vitality.

The recipe includes Spring Veggies to help support general wellness, Collagen to help maintain healthy skin and a glossy coat, and Postbiotics to help nurture a balanced gut and support smooth digestion.

The new Pooch & Mutt Limited-Edition Spring Picnic Treats are:

• A complementary feed for dogs of all ages
• Grain-free and puppy-friendly (suitable from 12 weeks+)
• 120g pack
• RRP £3.99
• Available now via Pooch & Mutt’s online store:https://www.poochandmutt.co.uk/products/spring-meaty-treats

The launch builds on Pooch & Mutt’s recently unveiled refresh “For All Breeds & Needs,” designed to improve shelf standout and simplify shopability through clearer front-of-pack benefits, colour-coding by range and flavour, and a refreshed cream-and-blue palette.

The refreshed look reinforces Pooch & Mutt’s mix-and-match approach across wet and dry complete foods and functional products, helping health-conscious pet parents choose what’s right for their dog today - and adapt as their needs change.

Pooch & Mutt treats are available online at https://www.poochandmutt.co.uk/collections/treats-for-dogsand in-store at Tesco, Sainsbury’s, Ocado, Amazon, and select pet retailers nationwide.

PATS 2026 will stage an expanded and enhanced New Product Awards programme at this year’s event, taking place at the NEC Birmingham from 27–29 September 2026.

Sponsored by PBWnews, the 2026 awards will feature more categories than ever before, with a total of 16 honours up for grabs, including nine pet product awards and three aquatic categories judged from entries to the New Product Showcase.

The winners will be revealed and presented with their awards at a special gala dinner – another exciting addition to PATS 2026 – in the Concourse Suite at the NEC during the exhibition. As well as the New Product Awards, the evening will also feature three dedicated UK Retailer Awards, an International Retailer Award, and a prestigious Lifetime Achievement Award.

The awards will be decided by an expert panel of retail professionals and independent retailers, ensuring that winning products and businesses are recognised by those at the forefront of the industry. 

Positioned during PATS 2026, the New Product Awards and Dinner will be open to industry professionals and award entrants with more information on how to enter and attend available in Spring.

PATS is shaping up to be the largest event in its history with more then 400 exhibitors, over 8,000 visitors and has increased by over 2,000sqm in the last year. Commenting on its growth, Ian Reynolds (pictured right), Event Director at PATS, said: “This is a fantastic addition to the event and gives another opportunity for the industry to come together, celebrate incredible innovation and importantly, to connect brands, retailers and the broader industry.”

Event organiser Raccoon Media Group has partnered with Profile Exhibitions & Events to elevate the profile and impact of the awards. Profile Exhibitions & Events is led by former PATS show director Gordon Thomas and includes respected industry professionals Jo Scotting and Jo Bladon – all well known to PATS exhibitors and visitors. Gordon and his team will oversee the organisation of the New Product Awards and Dinner, using their expertise to ensure they run smoothly – managing entries, coordinating the awards, and delivering the gala dinner.

Talking about the partnership, Mike Seaman (pictured left), Group CEO at Raccoon Media Group, said: “It is great to be working with Gordon and his team once again and we are very excited about this opportunity. The New Product Awards and Dinner will be an absolute highlight of PATS 2026, further cementing its position as the must-attend event of the year for everyone involved in the pet industry.”

Gordon Thomas (right) commented: “I’m really excited to be involved with PATS again and I’m looking forward to working with Mike and his team on what promises to be a superb occasion.

“The New Product Awards have always been a focal point of PATS and now we have the opportunity to elevate them even further with increased recognition for the trade and a fantastic celebratory dinner.”

The enhanced awards programme reflects PATS’ continued growth and commitment to championing innovation, retail excellence and outstanding contributions to the pet and aquatic sectors.

Further details about award categories, entry criteria, and ticket information for the gala dinner will be announced in due course.

For more details about the PATS 2026 New Product Awards and Dinner email gordon@profileexhibitions.events and for all the latest information on PATS 2026 visit patshow.co.uk

These awards will replace the PetQuip Awards, following the closure of the trade association.

Pets at Home has launched its own-brand dog food range called Ruff’s Recipes. Inspired by home-cooking, the range brings British favourites to the dog bowl, including Chicken Casserole, Salmon Bake, Lamb Hotpot and Duck & Venison Game Stew, all made with freshly prepared meat or fish, vegetables, plus vet approved herbs and botanicals. 

Commenting on the launch, Anja Madsen, Chief Operating Officer at Pets at Home, says: “An exciting shift is underway in pet nutrition, driven by the same food values transforming our own plates. Growing discussions around ultra-processed food, ingredient quality and transparency that shape our diets are now influencing what we serve our dogs and cats. 

“What we feed our pets is an extension of care. Ruff’s Recipes was created for this new mindset – delivering home-inspired, nutritious meals in a way that fits everyday life, and brings joy to every bowlful.” 

Developed in partnership with Tetra Pak, Ruff’s Recipes wet meal cartons use gentler steam-cooking methods to help retain more vitamins and proteins while preserving natural texture and flavour.  These cartons can be stored at room temperature and once opened can be resealed and stored in the fridge – no mess or smell. Dog owners can place these empty cartons in their household recycling for kerbside collection2.  

“As pet owners become increasingly focused on ingredient quality and nutritional value, how food is prepared and packaged matters more than ever,” says Ivanna Skrypnichenko, Marketing Director at Tetra Pak North Europe. 

“Our packaging is designed to help preserve the quality and taste of the products, while our gentle steam‑cooking methods support the natural retention of nutrients in the ingredients. As expectations around pet food continue to rise – with many owners now seeking the same standards they apply to their own meals – this partnership reflects evolving feeding habits and supports the drive for higher quality and nutrition in the category.”

Launching nationwide in all 450-plus Petcare Centres and online, Ruff’s Recipes offers variety across everyday feeding occasions while remaining accessible in price. Prices start from just £1.39 for single-serve wet meals in aluminium trays. 

The full Ruff’s Recipes range includes: 

• Wet meals – include gently steam-cooked recipes in recyclable Tetra Pak cartons, as well as single-serve aluminium trays all with a minimum of 60% meat or fish, vegetables and herbs 
• Dry food – grain-free recipes made with no meat meal and at least 30% freshly prepared ingredients, available in adult and puppy options 
• Wet and dry foods – both include a veterinary-approved blend of 12 herbs and botanicals chosen for their health benefits, as well as great-tasting  
• Treats – biscuits and bakes made with clean, recognisable ingredients such as oat flour, coconut oil and fruit. Range includes Breakfast Bakes, Minty Moments and Sleepy 
• Snacks and Toppers – include Butcher’s Bites and Barking Bangers, plus Sunday Gravy topper with chicken broth and thyme 

UK pet accessories brand Pawsome Paws Boutique has announced the successful launch of its new Paddington licensed dog accessory collection, which debuted at this year’s Crufts and sold out shortly after release.

Founded by Sophie Chesman in 2016, Pawsome Paws Boutique has built a reputation for fashion-led dog accessories designed with durability and practicality in mind, combining stylish designs with products engineered for real-world adventures.

The new Paddington collection, created in partnership with STUDIOCANAL, celebrates the timeless charm of Paddington, one of Britain’s most beloved family characters. Drawing inspiration from the classic style of Paddington, the range features harnesses, collars, leads, blankets and accessories designed for dogs from XS through to XL.

A standout product in the launch collection is the Marmalade Jar Treat Pouch, inspired by Paddington’s famous love of marmalade, which has quickly become a viral favourite among dog owners online.

Every product in the range is independently lab tested in the UK, including strength and sudden-impact testing, ensuring the accessories are built for purpose across a wide variety of dog breeds and sizes.

The collaboration represents a major milestone for the brand, which began as a small venture almost 10 years ago.

“I started Pawsome Paws Boutique making products by hand in my bedroom,” said Sophie Chesman, owner. “To now see our designs paired with a character as iconic as Paddington is truly a dream come true. Paddington is such a beloved character that resonates with families across generations, and his classic style translates beautifully into our pet accessories.”

The partnership first began when the brand connected with STUDIOCANAL at the Brand Licensing Europe exhibition in 2024, where the team presented their concept designs — including the now-popular marmalade treat pouch.

The collection launched officially at Crufts before becoming available online, where the initial production run sold out following strong demand, with a restock currently underway.

Pawsome Paws Boutique continues to expand its licensing portfolio following the launch of its The Walt Disney Company collaboration in 2024, which helped the brand win Best Marketing Campaign at the PetQuip Awards the same year.

With more than 225,000 Shopify orders to date and growing demand from dog owners seeking expressive, design-led accessories, the Paddington range forms part of the brand’s ongoing licensed collections, with additional designs planned for 2026.

The company is now welcoming new retail partnerships as it continues to expand distribution alongside existing retail presence including Pets at Home.

The Pet Industry Federation has launched its nationwide ‘Paws in Spring’ 2026 window display competition, inviting UK pet retailers to showcase their creativity with eye-catching spring-themed shop windows.

Now in its second year and open to all UK-based pet shops, both PIF members and non-members, the competition encourages retailers to create vibrant seasonal displays featuring pet products, ideally incorporating items from participating prize-supporting manufacturers, helping to drive footfall, trigger customer engagement and reinforce buying from the high street.

Thanks to the support of leading brands, the top three retailers will receive some great prize bundles:

• 1st Place: £3,000 RRP plus exclusive trade discounts
• 2nd Place: £1,000+ RRP plus exclusive trade discounts
• 3rd Place: £500 RRP plus exclusive trade discounts

Participating manufacturers include Baker & Bray, Betty Miller, Canny Co, Cobbydog, Dot Dot Pet, Durham Animal Feeds, Landguth, Milla & Max, Natures Menu, Nutriment, Pup & Kit, Tug-E-Nuff, Woof & Brew, Scamp & Paw and Neerdog.

Retailers are asked to submit their entries by Friday 27 March, with winners being announced on Thursday 16 April.

Displays must remain in place for at least one week during the competition period and will be judged on creativity, visual impact and product presentation.

Nigel Baker, PIF CEO, said: “Paws in Spring celebrates the innovation and commitment of UK pet retailers. It also reflects PIF’s commitment to pet retail and our aim to raise the profile of our high street pet retailers who face competition from online and grocery outlets. We hope that through the competition, pet retailers can create interest in their shops and ultimately drive footfall through some eye-catching and wonderful displays.”

Retailers can enter via the official competition form at: https://petfederation.wufoo.com/forms/paws-in-spring-window-display-competition-2026

For full details of the competition, please visit: https://petfederation.co.uk/paws-in-spring/

A Berkshire-based pet business owner is marking #DogsinYellow day on Friday (20 March) by hosting what is believed to be the first-ever dedicated walk for dogs wearing yellow.

Sarah Jones, founder of My Anxious Dog, created #DogsinYellow to raise awareness of the yellow signal among dog owners and the wider pet community. 

Her yellow space awareness products support owners around the world, and this year she wanted to mark the day with a walk for anxious dogs and their owners.

Sarah said: "There are so many dog walks and group meet-ups advertised, but when you have a dog who is anxious and doesn't feel happy around lots of dogs and people, you can't join in.

"I know what it feels like to think you can't be part of something because of your dog. #DogsInYellow day has been running for four years now.

“This year I wanted to create a walk where everyone is welcome, where you won't be judged, and where your dog will be treated with kindness."

The event takes place at the National Trust's Cliveden Estate in Taplow, Berkshire, from 11am to 3pm, and is open to anyone whose dog needs space.

Dogs wear yellow for many reasons - rescues learning to trust again, dogs who have experienced trauma or a dog attack, older dogs living with arthritis or pain who don't want to be touched, or animals who are simply shy by nature.

On the day, Sarah will have yellow "borrow bags" available so owners can try products before they buy, including leads, harnesses and lead slips printed with messages such as "anxious", "scared of kids", "do not touch" and "caution, in pain." 

Sarah also has experienced trainers Niki French, author of Stop Walking Your Dog, and Sarah Hawkins from Barkshire Dog Training, who specialise in supporting anxious dogs, to answer questions and there will be a chance to walk across the Cliveden grounds.

"It is also about education," added Sarah. "Not everyone knows what yellow means. Events like this help other dog owners understand how to give dogs the space they need and why that matters. 

“You will be walking alongside people who get it, and that makes all the difference."

Anyone who feels their dog is not quite ready for a group walk is still welcome to come along, connect with the community and celebrate their dog on a day that is just for them.

To find out more or register, visit: https://myanxiousdog.co.uk/pages/dogsinyellow-awareness-walk-with-the-national-trust