In This Issue
Pet product pioneer Roger Mugford is NOT retiring
Chance of more honours for award-winning pet firm
Crufts breaks records - Pet Trade Xtra brings you great retailing ideas
Wellness CORE fed Crufts champion Dylan the Villain
"Calm down" says leading Raw Food manufacturer
Different Dog goes crazy after TV exposure at Crufts
Record-breaking WHIMZEES triumphs at Crufts
TV celebrity launches Ceva’s Pet Anxiety Month
Instagram-favourite boosts Supreme's Selective rebrand
New canine care range from Royal Canin
Lifestyle pet brand Henry Wag goes global
Bichon Frise named HiLife Pets As Therapy Dog
Get your own copy of Pet Trade Xtra
Threatened pet shop given lifeline after support from local residents
New Halti and No-Pull Harness launched by Company of Animals
Sponsor EUKANUBA celebrates 50th anniversary at Crufts
Britain’s Got Talent star delights dog lovers
‘A Way With Dogs’ has own website
The face of Dogmatic creates emotional response
Natures Menu sponsors ‘Strictly’ dogs at Crufts
The best of the previous Pet Trade Xtra
Pet industry hits back at raw food fears
Pet shop owner prosecuted by RSPCA
Best Place to Work award for pet firm
Pet care firms listed in Top 100 Megabrands
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Lifestyle pet brand Henry Wag goes global

Henry Wag, the UK pet brand known for developing products to improve the health and wellbeing of pets and owners, is to exhibit at Global Pet Expo 2019. It is the first time the aspirational lifestyle brand will have been presented to the US market.


The brand offers a range of dog and horse products which remove the barriers to a healthier, more active lifestyle through a range of travel and drying products creating a more fulfilled life and closer relationship between pet and pet parent.


The range is conceived by Grant Rogers, son of a dairy farmer and product designer, and is a result of active rural living with dogs, 3 daughters and all the muddy wet challenges this presents.


All the products are designed to offer solutions to the problems experienced in rural living and are presented in aspirational lifestyle branding to appeal not only to owners with a rural lifestyle, but to also to those who aspire to country living.


Henry Wag has been a developing brand in the UK for over 5 years and has sales in markets throughout Europe.  By attending Global Pet Expo, the brand is seeking distribution partners for North America and other global territories.


The range includes drying products to remove dirt and water from a dog’s coat after wet days out, Auto products to protect the car interior from wet dirty dogs and travel products to make journeys and days out easier and more fun.


Through early 2019 Henry Wag has launched of a burst of new products. The range of Henry Wag travel products will grow with the addition of 2 travel beds, the Travel Snuggle and the Multimat, both giving dogs a place to rest on days out or a target sleeping area when travelling.


Also, for the travellers, Henry Wag has added collapsible travel bowls to aid hydration after exercise, and a Training Treat bag to aid recall, encourage discipline and with space for poo bags. Summer 2019 will see the launch of a dog Travel Harness for use in car and in conjunction with the range of seat protection products already available under the Henry Wag brand.

There are additions to the Microfibre drying range with the launch of the Noodle Glove Towel and a range of a dog drying coats in 5 sizes designed for use after wet walks to help owners reduce the effects of dirty wet dogs on car and home interiors.


For the first time 2019 will see Henry Wag expand into the equine market. The technical microfibre material used to achieve high levels of cleaning and absorbency to remove dirt and water from a dog’s coat has been used to develop a range of towels for the Equine market to help remove dirt and water from horses after exercise or washing.


The products are ideal for use after wet, muddy rides or at events to reduce the risks of infection and sores. They can be used to dry around ears and eyes. User trialists have commented that the noodle towel is great for cleaning sweat after removing the saddle and bringing a sheen to the coat before auctions. The soft noodles do not pull the hair and give a silky sheen to the coat.


Henry Wag looks forward to welcoming visitors to Global Expo booth #4972, part of the British Pavilion.


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