In This Issue
Pet retail group Jollyes sold to private equity firm
New dates for PATS Sandown 2019 announced
HOWND hopes to raise $50,000 to bring innovative antimicrobial pet bowl to market
‘Full of Love and Pride’ recipes from Lily's Kitchen
Three weeks to go until Bring Your Dog To Work Day
UK owners unaware pets at risk, reveals new survey
Beaphar unveils new branding at Interzoo 2018
Think Parrots Show returns to Kempton Park Racecourse
Add your grooming business to online directory
PFMA responds to Defra’s Future Farming Consultation
Get your own copy of Pet Trade Xtra
3 pet food suppliers are dominating the industry — but the competition is heating up
Vet’s Kitchen launches Puppy Pack to support new pet owners
Beaphar UK strengthens team with two new veterinary nurses
Pets at Home issues flea warning
Pet Groomers and Regulation: BIGA members are asked to have their say
Brambles negotiating on behalf of wildlife rescue centres
CSJ solves tiny appetite issue
Pet insurance claims are through the WOOF
The best of the previous Pet Trade Xtra
50 British exporters exhibit in strength and achieve great inroads into export markets at Interzoo 2018
Barking Heads and Meowing Heads reveal major makeovers
Natures Menu adds True Instinct Advisor Course to Portfolio
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‘Full of Love and Pride’ recipes from Lily's Kitchen

To celebrate the fact that love knows no boundaries, this summer award-winning Lily’s Kitchen is making a stand for love with the launch of two limited edition ‘Full of Love and Pride’ recipes for dogs and cats.

Lily’s Kitchen will donate 75p from every Full of Love & Pride dog tin and 30p from every Full of Love & Pride cat tray sold to Stonewall, an international charity which campaigns for the equality of lesbian, gay, bisexual and trans people, helping them to ensure everyone feels free to be who they are, wherever they are.

Full of Love & Pride for Dogs (400g tin, £2.49)

A Tasty Beef Dinner recipe containing 60% freshly prepared beef and a bowlful of organic vegetables - potatoes, carrots, apples, green beans and broccoli – vitamins, minerals, botanicals and herbs.

Full of Love & Pride for Cats (85g tray, 95p)

A limited edition Tasty Chicken Dinner, designed for felines who will enjoy its 65% freshly prepared chicken, salmon oil and chelated minerals.

Available from tomorrow (1st June), these limited edition recipes will be available from and in independent pet shops nationwide. 


In addition to its support for Stonewall, Lily’s Kitchen has also signed up to be an official partner of Pride in London 2018 as part of its commitment to embrace diversity and create true equality.

Henrietta Morrison, founder and CEO of Lily’s Kitchen comments: “Pets can teach us a thing or two about love – they don’t distinguish between gender and will love unconditionally, which is something we at Lily’s Kitchen are really excited to celebrate.


"This is demonstrated through our partnership with Pride in London, which is supported by people of all sexual and gender preferences who believe, like us, that equality should be celebrated, and our decision to donate proceeds from the sale of our limited edition Full of Love & Pride recipes to LGBT charity Stonewall.


"It is also about who we are as a business and our belief that pets make a family, and they deserve proper food, whatever shape or size they are, and from whatever background.”

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