Arden Grange is kicking off its 30th‑anniversary celebrations with the launch of Peanut Butter Tasty Paste. This new dog‑specific flavour builds on the success of the brand’s best‑selling Tasty Paste range and meets increasing demand from retailers seeking versatile, high‑appeal products for dog owners.

Formulated exclusively for dogs, Peanut Butter Tasty Paste provides a flavour designed to maximise enjoyment and strengthen bonding moments between pets and owners. The irresistible recipe is grain‑free, palm‑oil‑free, and made without artificial colours, flavours or preservatives in line with Arden Grange’s 30‑year commitment to “nutrition without compromise”.

Launching in a limited‑edition anniversary design, Peanut Butter Tasty Paste is far more than a tasty reward. It functions as a high‑value training and recall tool, a stress‑free way to disguise medication, and a calming distraction during grooming sessions or vet visits. Its versatility also makes it an ideal enrichment topper for puzzle toys, lick mats or frozen treats, helping owners create joyful, engaging routines that support happier, thriving pets. This broad range of practical applications enhances its relevance across multiple retail categories and reinforces its position as a year‑round, repeat‑purchase essential.

With a competitive RRP of £3.49, the new launch continues the convenience and proven performance of the existing Tasty Paste range, delivering excellent impulse appeal at the till. The fully recyclable plastic tube features an updated brand design and gold anniversary finish, ensuring strong visibility and standout on shelf.

“Retailers have consistently asked us for more flavours in this range, and we’re delighted to deliver a product that meets a genuine consumer need,” said Robert Craig, Managing Director at Arden Grange. “Peanut Butter Tasty Paste continues our 30‑year philosophy of natural, integrity‑led nutrition, while giving retailers a fresh and commercially strong addition to an already proven range.”

The launch is supported by an impactful consumer‑facing campaign designed to drive awareness of the product and reinforce Arden Grange’s reputation as a trusted leader in pet nutrition for 30 years. POS materials are available to retailers to support in‑store visibility and maximise sales.

Peanut Butter Tasty Paste is now available in shelf-ready trays of 12 through the Arden Grange distribution network and via www.ardengrangetrade.com.

The Buffalo Co. has strengthened its position as one of the UK's fastest-growing natural pet brands with the nationwide launch of its natural dog treat range into Jollyes stores across the country.

The launch sees Jollyes customers gain access to The Buffalo Co.'s complete range of premium, single-ingredient buffalo treats, including its hugely popular low-odour chews and innovative Gently Dently dental treats, designed to support canine dental health while providing a long-lasting, natural chew experience.

The latest rollout builds on an already successful partnership between the two businesses, with Jollyes currently stocking The Buffalo Co.'s market leading ThermaCool Bowl range. The retailer is also set to introduce the brand's highly anticipated Poppy Bowl Collection, further expanding its commitment to the rapidly growing Buffalo Co. portfolio.

The national launch represents another major milestone for the Warwickshire-based company, which has seen significant growth across the UK and international markets over the past 12 months.

Jonathon Moyce, Managing Director of The Buffalo Co., said: "We are incredibly proud to see our natural treat range launch nationwide with Jollyes. To secure additional listings with one of the UK's leading pet retailers is a fantastic endorsement of both our products and our brand.

"This is another significant step in our growth journey and demonstrates the confidence that major national retailers have in The Buffalo Co. We have worked tirelessly to develop a range that delivers outstanding quality, strong consumer demand and excellent value, and it is fantastic to see that recognised at a national level.

"Our ambitions are clear. We want to continue building The Buffalo Co. into a leading global pet brand, and partnerships like this help accelerate that vision."

The company also recognised the vital role played by DECCO, its exclusive UK distribution partner, in supporting its expansion.

"The support from DECCO has been instrumental in helping us achieve this growth. Their commitment to the brand, industry expertise and nationwide distribution network have helped create opportunities with key retailers and have played an important role in making this launch possible."

With listings continuing to grow across major retailers, garden centre groups and pet specialists, The Buffalo Co. continues to invest heavily in innovation, product development and supply chain excellence as it cements its reputation as a leading force within the natural pet sector.

From its premium natural buffalo treats to its innovative feeding accessories, The Buffalo Co. remains focused on delivering products that improve the lives of dogs while offering retailers high-performing, category-leading solutions.

Contact: info@thebuffaloco.co.uk

A charity caring for disabled dogs says oxygen-rich water has helped support some of its most vulnerable animals during the recent heatwave.

Broken Biscuits, a specialist animal welfare charity supporting disabled and mobility-impaired dogs, has been trialling OxyPet water across its 22 resident dogs after receiving a donation of a huge tank of water.

With temperatures soaring across parts of the UK in recent weeks, the charity says hydration has become even more important for dogs already dealing with kidney, liver and continence problems.

Tim Giles, co-founder and trustee of Broken Biscuits, said: “Many dogs come to us with renal and bladder infections, struvites etc, which we have to dissolve with diets and lots of water to flush out.

“Water plays a big role in our day-to-day care and management programs and the purity of the water plays a significant role in this.”

OxyPet is an oxygen-infused spring water made using Cornish spring water and nano-bubble oxygen technology, designed to support oxygen availability, hydration and recovery in dogs.

Broken Biscuits says it has now started introducing the water across all resident dogs, with particular interest in how it may help brachycephalic breeds such as French Bulldogs and pugs, which can struggle badly in warmer weather due to breathing difficulties.

Giles said: “What interests us about OxyPet is that it is at its essence an incredibly pure source of water which is important for disabled dogs with potential kidney and liver issues.

“We are confident that this alone will be beneficial for our dogs and we are keeping an open mind about the effects of the oxygenation and are genuinely curious about the results.”

Many of the dogs at the charity are incontinent and require intensive daily support, including bladder expression several times per day and medication to help digestion and bowel movements.

Giles added: “Our dogs are encouraged to drink a lot of water to flush out anything nasty and they genuinely seem to like the taste of OxyPet.

“Being well hydrated also helps with our dogs who require medication each day to help them poo. The water helps soften it and makes it easier to pass.”

The charity says hydration is particularly important for paralysed dogs and those suffering from kidney and liver complications.

Giles said: “Paralysed dogs often suffer from kidney and liver issues and hydration is critical to helping to flush out toxins and aid recovery from UTI’s etc.”

Broken Biscuits, which operates through donations and self-funding from trustees, also said support from companies can make a huge difference to the dogs in its care.

Lindsey John Taylor, 45, from Wickford, Essex, co-founder of OxyPet, said the company was proud to see the water being used to support disabled rescue dogs during the recent spell of hot weather.

He said: “Broken Biscuits does incredible work with dogs that require enormous amounts of care and support every single day, so to hear the water is helping them during the recent heat has been really rewarding for us.

“We created OxyPet to help dogs live more comfortably, particularly those already facing physical challenges, so seeing it used in this kind of environment means a lot.”

The charity has become known for its work supporting disabled dogs, wheelchair schemes and helping owners better understand long-term care and mobility issues in pets.

Cassandra Carney, co-founder of Broken Biscuits, said: “The pet industry talks endlessly about puppies. We’re here for the reality of a pet’s whole lifetime.”

She added: “Disabled pets do not need hiding away, speaking over, or reducing to ‘sad stories’.

“They deserve representation, accessibility, quality care, adventure, friendship and dignity just like every other dog.”

Carney said the charity hopes more people begin to understand that disability does not stop dogs from enjoying a happy life.

She said: “A dog using wheels can still race around a field. A blind dog can still explore. A senior dog can still have adventures.

“Supportive care is not giving up - it’s helping animals continue living fully.”

Find out more at https://www.oxypet.co.uk

Garden Bites has now launched its first range of Small Animal Treats, bringing some fun to the small animal category for the first time.

Enriched with natural fibres such as Timothy Grass, vegetables and fruit, these snacks stimulate the gnawing instinct and support digestion.

There is no added sugar and they are gluten free too, so they are really healthy too!

The Treat bags RRP at only £4.99, the Bowl at £5.99 and both Hideaways at £10.99 offering the retailer and excellent 50% margin at Trade.

Available exclusively through Donald Cooke Ltd. For more information visit www.donaldcooke.co.uk

London-based The Paws Lab has added a new  Dry Shampoo and Pet Wet Wipes to its range of revolutionary home grooming and wellbeing products. Both contain exclusive SilverTi+ technology.

The Paws Lab Dry shampoo is fantastic for traveling with dogs because it provides a quick, waterless cleanup after muddy walks, eliminates ‘wet-dog’ odours, and fits easily into luggage. It allows you to skip stressful, time-consuming baths in hotel rooms, holiday cottages or campsites while keeping your pup's coat fresh on the go. 

Powered by SilverTi+ (Nano Silver: Blended with Titanium Dioxide,) this ingredient soothes and protects your pet’s coat, ensuring that their fur remains fresh, clean, and free from irritants while supporting overall skin health. iI gently removes odours, viruses, and bacteria, while promoting a healthy and shiny coat. This alcohol-free, non-toxic formula is safe for all skin types, including sensitive skin, and leaves your pet smelling fresh and clean. Whether at home or on the go, it’s the ultimate grooming essential for keeping your furry companion looking and feeling their best.

Pet Wet Wipes make traveling with your dog or cat significantly easier by allowing you to quickly clean dirty paws, mud, shedding fur, drool, messy meals and debris before they get into your car or hotel. They also help to keep your pet smelling fresh. They are great for wiping sensitive areas and help to prevent your pet from tracking in allergens, pollen, or bacteria.

Being waterless, they also help you to clean while keeping your pet calm during travel. Their small, resealable packaging fits easily into any travel bag, backpack, or glove compartment. 

The Lab Paws Pet Wipes are specially formulated with safe, non-toxic, and pH-balanced ingredients including SilverTi+ with natural antibacterial and antifungal properties designed for daily use. Each extra-thick, durable wipe is generously sized to handle more with less. They are soft, alcohol-free, and gentle on the skin,

For further information visit:  www.thepawslab.co

Baboo Gelato, manufacturer of award-winning dog frozen treat Doggy Doggy Yum Yum, has just celebrated its 10th birthday in style with employees, distributors, suppliers and customers all wishing them a Happy Birthday on video footage currently being shown on its website and social media. 

Founded by husband-and-wife team Annie and Sam Hanbury, the company began in 2016 after they returned to the UK and settled in West Dorset with an overgrown market garden. Faced with a glut of backyard raspberries, Annie made a simple batch of sorbet from an old cookbook. Inspired by the result, she trained as a professional gelatiere at the Carpigiani University of Gelato in Bologna, Italy.

What started as a kitchen experiment has turned into a business that is now one of the finest artisans gelaterias in the country.

Baboo’s guiding principle is 'ingredients, ingredients, ingredients'.  Baboo Gelato is a Taste of the West Champion and a Great Taste Producer with three of their products having won coveted Three Star awards.  

Baboo Gelato has also created an award-winning frozen ice cream treat for dogs following demand from their customers. Knowing that dogs struggle to digest lactose, they developed a safe, dairy-free alternative called Doggy Doggy Yum Yum.

Key Features & Ingredients of Doggy Doggy Yum Yum

• 100% Dairy-Free: Uses a coconut milk base instead of cow's milk to avoid triggering lactose intolerance. 
• Clean Label: Contains zero refined sugars, artificial flavourings, ultra-processed emulsifiers, or gums. It is sweetened naturally with organic agave syrup. 
• Health Supplements: Formulated in partnership with Dorwest Herbs to include their Keeper's Mix® Sensitive, a natural herbal supplement that supports a dog's coat and overall health. 
• Dietary Friendly: The entire range is fully vegan and gluten-free. 

Doggy Doggy Yum Yum Flavours

1. Peanut Butter & Banana: The original flagship flavour made with pure banana purée, coconut milk, and xylitol-free peanut butter.
2. Apple & Blueberry: A newer flavour variety launched to expand the fruity range using identical dairy-free bases.

Awards & Charity

The brand has gained significant recognition within the pet industry, winning Best Pet Treat of 2024 at the Pet Industry Federation Awards and achieving Highly Commended status twice at the PetQuip Awards.They were also awarded Best New Product of the Year by their pet wholesaler, Pedigree wholesale Ltd. 

Additionally, Doggy Doggy Yum Yum operates with a charitable mission: 5p from every single pot sold is donated to Dogs for Good, a charity that trains and pairs assistance dogs with individuals suffering from physical disabilities, autism, and dementia. 

You can locate a stockist or order tubs online via the Doggy Doggy Yum Yum Stockist Map. Trade enquiries visit Pedigree Wholesale Ltd Pedigree Wholesale Ltd | Supplying the most Popular Pet Brands

Grocery stockists, cafes and restaurants can purchase through Hunts Food Group for the whole range of Baboo Gelato ice creams including Doggy Doggy Yum Yum. Home - Hunt's Food Group and Cotswold Fayre. Local trade can also order direct from Baboo Gelato

Point of sale enquiries contact sam@baboogelato.com or visit the websites www.baboogelato.comor www.doggydoggyyumyum.com to purchase directly for home delivery or to find out more.

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A new, first of its kind stock image library offering clinically accurate veterinary photography has launched, giving animal health teams access to over 5,000 purpose-built images.

The Animal Health Image Library launched to an online live webinar on 28th May, where attendees from UK, USA, Canada, Australia and Europe were given a live demonstration of the new site and took part in an interactive discussion focussing on the impact of imagery in the animal health sector.

The new library, created by Trimble Group, provides images of companion and farm animals with the purpose of helping animal health teams find the right images quickly, and with confidence in their clinical accuracy for appropriate use. Additionally, images are provided in multiple formats for maximum usability for the industry.

Toby Trimble, founder of Trimble Group, explains the creation of the Animal Health Image Library, “We repeatedly saw a common issue in the veterinary sector of inadequate images and teams were having to spend significant amounts of time searching for usable images. To remedy this, we have created the Animal Health Image Library. Every image is clinically accurate, and features a mixture of breeds, signalments and scenarios. Furthermore we have clearly categorised images into categories which makes finding the right image a quick and easy process. We truly believe this resource will aid both those working in the industry creating content, and consumers who will benefit from seeing accurate imagery.”

Backed by Trimble Group's veterinary expertise and deep understanding of how animal health teams work, the Animal Health Image Library designs tailored photo shoots that truly reflect day-to-day clinical reality. Content has been designed on real clinical data, drawing on large-scale UK veterinary datasets, which analyses hundreds of thousands of patient records to identify the most common conditions, along with key factors like breed, age, and life stage. The library currently stocks over 5,000 images of dogs, cats, sheep, cattle and pigs with equine and poultry images coming in the next few months. This extensive collection provides teams with a diverse range of visual assets for various campaigns and educational content. 

Toby continues, “We have taken a deliberate approach to producing the library - every image has been created with intent, considering clinical accuracy, composition, and usability from the outset. We have worked closely with marketing, communications, and education teams across the industry to understand exactly what they need from imagery and how those images are reviewed and approved in practice. To showcase this, we carried out a two-phase study and discovered that users found suitable images 33 seconds faster per search with our library, and in head-to-head comparisons, independent blinded reviewers judged the Animal Health Image Library images to be lower risk from an approval and brand perspective in 69% of cases.

The Trimble Group is a veterinary-led creative agency that has spent six years producing education, marketing, and training content for the animal health industry. This expertise underpins the Animal Health Image Library and the new content is available in a wide range of choices for different purposes, such as for social media, banners, or educational materials.

Toby concludes, “The Animal Health Image Library is designed to help teams easily find the right image, with added confidence that it has been created with veterinary knowledge. The current library holds images of common conditions, everyday practice and typical clinical scenarios. Each month we will add to the library with images that teams actually need. For busy teams, that means faster sourcing, greater confidence, and less friction through internal approval”

The Animal Health Image Library can be accessed at www.vetimages.com with images clearly identified by species and condition. Images come with a marketing licence at competitive prices with options for pay as you go purchases and subscriptions.

More information can be found at www.vetimages.com and trimblegroup.io or please contact Toby Trimble at toby@trimblegroup.io

The House of Lords Environment and Climate Change Committee started its new inquiry into Pet Parasite Medication (PPM) yesterday (Wednesday 3 June), by hearing from environmental non-governmental organisations and Research Institutes.

The short inquiry will focus on treatments containing pesticides of concern such as fipronil and imidacloprid and will seek to understand distribution pathways, and the impact of PPM use and non-use on biodiversity and human health. It will also cover current regulation, monitoring, and the potential implications for pets and pet owners of alternative medications or application practices.

Giving evidence were:

• Professor Alistair Boxhall,
  Professor in Environmental Science, University of York;
  
  
• Professor Guy Woodward,
  Professor of Ecology, Imperial College London;
  
  
• Matthew Shardlow,
  ecological consultant.

Questions from the committee covered the following areas:

• Ecological Impacts of PPMs;
• Pathways for pollution to the environment;
• Pollution monitoring;
• Environmental risk assessments for PPMs;
• Evidence gaps for environmental and human impacts.

A leading independent retailers association has published its latest retail crime survey, with findings that paint an increasingly urgent picture of the pressures facing independent businesses across the UK.

The survey, carried out by the British Independent Retailers Association (Bira) across more than 25 retail sectors, found that almost 77% of respondents reported experiencing theft in the past 12 months – up from 64% in Bira's previous survey - and nearly 90% of those said theft had worsened compared to the year before.

The human reality behind those figures is stark. One retailer described theft as "a weekly if not daily occurrence", while another said simply: "It's constant." Several described thieves who "laugh at staff while running away", and one respondent summed up the mood bluntly: "We are on our own." Staff safety is also a growing concern, with reports of employees of all ages being physically manhandled or threatened while trying to protect stock.

More than three quarters of respondents said they believed thieves were becoming more brazen, and over 75% identified repeat offenders as responsible for the theft they experienced. Responses described known individuals returning to the same stores repeatedly, groups using distraction tactics, and incidents linked to organised crime and drug dependency.

Over two thirds of respondents said verbal abuse towards staff had increased over the past 12 months, with incidents typically linked to challenging shoplifters or disputes over refunds and pricing. Seven per cent reported physical abuse, and 45% of those said the situation had worsened in the past year.

The financial toll is significant, with more than 10% of respondents estimating their total annual cost from retail crime - including security measures, lost stock and staff time – at over £10,000.

Many retailers have fundamentally changed how they operate in response. Nearly two thirds said they had altered how they display or store products, with measures including locked cases, reduced floor stock, and items moved behind counters. Over a third said those changes had negatively affected sales or customer experience. More than 18% had been forced to increase staffing levels specifically to deter or manage crime.

Despite the scale of the problem, police response remains a persistent source of frustration. More than 45% of those who experienced theft did not report it to police at all. Of those who did, police attended in 67% of cases - and of those, just 35% led to a prosecution.

Cybercrime is also growing, with 20% of respondents reporting experience of it - up from under 15% previously - including a sharp rise in fraudulent transactions and chargeback abuse.

When asked what would make the most difference, 57% called for stronger sentencing, 55% for improved police response rates, and 45% for greater police presence on high streets.

Andrew Goodacre, CEO of Bira, said: "These findings confirm what our members tell us every day - retail crime is not a fringe issue, it is a daily reality for independent businesses across Britain. The fact that nearly 90% of those who have experienced theft say it is getting worse, and that many retailers are now spending thousands of pounds a year trying to protect themselves, shows the scale of what is being asked of small business owners who simply want to trade and serve their communities. We need to see stronger enforcement, clearer sentencing, and a police presence that matches the problem. Independent retailers cannot continue to absorb these costs alone."

Bira continues to work with industry partners on practical solutions to tackle retail crime across the UK.

Jollyes Pets opened its latest new superstore store in Kidderminster last week. The National Foundation for Retired Service Animals joined the celebrations at the grand opening along with local Mayor Shazu Miah to cut the ribbon.

See pictures from the store opening below...

A leading pet-care provider has officially launched Beacon Barkers Woof Watch, an innovative live-view CCTV service designed to give dog owners peace of mind while their pets are staying at the kennels.

Available in selected kennels, Woof Watch allows owners to securely check in on their dogs during their stay, offering one, two or three daily viewing sessions, each lasting five minutes. Viewing times are carefully structured to ensure a calm, stress-free environment for all dogs, maintaining routine and prioritising animal welfare at every stage.

“Woof Watch is all about reassurance,” said Darron Burness, Owner of Beacon Barkers. “For many owners, especially those leaving their dogs in kennels for the first time, being able to see their pet relaxed and comfortable provides enormous peace of mind. It’s about building trust, transparency, and confidence in the service we provide.”

The system is powered by dedicated Woof Watch software and fully branded for Beacon Barkers, offering a secure, GDPR-compliant, live-only viewing experience. The service has been carefully designed to protect the privacy of staff, other customers, and their pets.

Beacon Barkers is well known for delivering high-quality pet care services, including dog boarding, wedding chaperone, grooming, walking, and home visits, with facilities created to ensure comfort, safety, and expert care for every animal.

Woof Watch is available immediately and can be added to any qualifying kennel booking. Learn more at www.beaconbarkers.co.uk/beacon-barkers-woofwatch/

Leading pet supplement manufacturer Zooomy has introduced a new app to help dog owners monitor the joint health of their dogs. This is particularly helpful to owners of senior dogs who may be worried about the amount of exercise they should be giving them.

According to joint founder of Zooomy, Dr Humphrey Grimmett BVetMed MRCVS along with his fellow veterinarian wife, Joanna, exercise is a key element of any older dog’s health plan, and although senior dog owners may be concerned that they don’t want to overdo it, an ideal balance can be met.

Humphrey said: “Cartilage inside dogs’ joints has no nutrient supply other than from the fluid that fills the joint, the cyclical loading and unloading of the spongy cartilage during exercise has the effect of exchanging the fluid inside with the fresh clean joint fluid it’s bathed in, helping to get rid of harmful molecules and filling it with repair materials.

“Movement helps keep the muscles flexible and builds strength and tone so that they are able to support the joints and bear weight. Cyclical loading of the tendons and ligaments outside the joint is also necessary to maintain their strength and prevent laxity of the joint which will exacerbate wear and tear.”

So how can owners ensure their dogs get the benefit without risks?

“Generally speaking, the duration and intensity of walks need to be adapted to our ageing pets’ needs," added Humphrey. "Shorter, less strenuous routes help keep joints, muscles and connective tissue mobile and nourished without overstressing tissues that could be suffering from wear and tear or existing injury.

“Empathy is key, dogs are stoic creatures and won't always tell you loudly when something hurts. Watch instead for the subtle signs: a reluctance to get up after rest, stiffness in the first few minutes of a walk, lagging behind their usual pace, or a change in how they carry themselves; recognising and acting on these signs will ensure that aches and pains don’t turn into chronic issues. 

“Giving your senior dogs a joint supplement can also provide relief and prevent issues. At Zooomy we have developed one of the fastest-growing joint support products in the UK, offering an evidence-based long-chain Hyaluronic Acid (HA) supplement that delivers rapid improvements for pets living with stiffness or mobility issues.” 

Unlike supplements that rely on glucosamine, chondroitin or short-chain HA, Zooomy uses long-chain Hyaluronic Acid, the only form proven to be absorbed by dogs. The liquid is tasteless, free from fat, sugars and protein, and suitable for dogs with allergies or dietary sensitivities. Owners are advised to assess results over six weeks, though many report improvements sooner.

Zooomy has launched a new web app for senior dog owners (app.zooomy.com) which is designed to help dog owners monitor and track their dogs’ mobility over time. No purchase is necessary to use the Zooomy app and anyone is welcome to get involved.

For more information on Zooomy visit: www.zooomy.com

A former pet shop owner has been jailed after being found guilty of carrying out a series of sex crimes against women and children over a 15-year period.

Paul Patrick attacked some of his victims at the premises of Pawz N Klawz Pet Supplies in Aboyne, in Aberdeenshire. The 61-year-old preyed on two women and four girls between 2006 and 2023.

Patrick had denied a series of charges at an earlier trial but was convicted of 19 offences, including two rapes and five sexual assaults.

He was also found guilty of lewd behaviour, indecent communications and breaching bail.

Patrick was sentenced to an Order of Lifelong Restriction (OLR) with a minimum of eight years and six months in prison at the High Court in Edinburgh.

Detective Inspector Kerry McCombie, of the North East Division’s Public Protection Unit, said: “Patrick believed he was above the law, carrying out a sustained pattern of abuse over many years, but he will now face the consequences of his despicable actions.

“I want to recognise the strength shown by the victims in coming forward and supporting the investigation. I hope this outcome provides them with some sense of justice and reassurance.

“Police Scotland remains committed to supporting victims of sexual abuse and bringing perpetrators to justice, no matter how much time has passed.

“I would encourage anyone who has experienced or experiencing abuse to report it. You will be listened to and supported.”

Animal Avenue Pet Supplies, an independent pet store in Ringwood, has been named Best New Pet Related Business of the Year in Animal Star Awards (Southern Region).

The shop said on its Facebook page: 

“We’re still completely in shock and so emotional. So many happy memories, long days, laughter, lessons, and love have been shared along the way and this moment means more to us than words can say. Thank you to every single person who has supported our small business, trusted us with your beloved pets, and been part of our journey.”

A colourful sea of balls, ropes, and plush toys stopped London commuters in their tracks at Tower Bridge. Woodgreen Pets Charity, best known for matching people and rescue dogs on Channel 4’s ‘The Dog House’, staged a moving visual stunt to draw attention to the thousands of preventable pet and owner separations that take place each year.

The installation of 1,330 pet toys represents the estimated 26,565 dogs and cats that could have stayed with their owners if the right support had been available. Each toy symbolises 20 pets whose relinquishment may have been avoided, according to the charity.

The stunt follows new research, which reveals that a third of UK pet owners have given up a pet at some point, despite a staggering 74% of owners not wanting to. Heartbreakingly, nearly half (48%) of owners were unaware that charities offer support that could help them keep their pets.

Woodgreen aims to redefine what “rescue” means, shifting focus from rehoming animals to preventing unnecessary separations in the first place.

Health issues, behavioural challenges, and financial pressures were cited as the leading causes of separation; factors Woodgreen is actively addressing through its free national helpline, behavioural advice, veterinary support and funding assistance, enabling owners to stay with their pet before a moment of crisis.

One example of an owner who was able to stay with her adored pet thanks to Woodgreen’s support is Lynne, aged 72 from Cambridgeshire.

Lynne and her husband, Graham, adopted a Patterdale Terrier puppy named Doug during the COVID-19 pandemic, and he quickly became the apple of their eye. Unfortunately, when Graham passed away in 2024, Doug started to suffer from dramatic behavioural changes.

Struggling to cope with both grief and a challenging young dog, Lynne reluctantly visited Woodgreen’s website to request to give up Doug. She saw the support available and instead made the decision to reach out and see if there was any other way that Woodgreen could help keep them together. 

Wendy, a leading behaviourist at the charity, stepped in to support Lynne and Doug to overcome Doug’s behavioural challenges. She worked with Lynne to implement a rigid training programme and a new diet plan for Doug, providing help and sympathy at a trying time for Lynne.

Thanks to Lynne’s perseverance and Woodgreen’s help, Doug’s behaviour steadily improved, and Lynne was able to keep Doug in her care for two more years, until he sadly passed away in April of this year.

Speaking about her experience with Woodgreen, Lynne said: “I can’t praise the training we received from Woodgreen enough.  It really was a lifeline for me and Doug during one of the hardest times of our lives.”

By sharing her story, Lynne hopes to encourage others who may be struggling to ask for help before things become too difficult. She added: “The way I look at it, there may be someone in my position who needs help just as much as I did and is too afraid to ask for it.”

Chris Bennett, Head of Community Engagement at Woodgreen, added: “No one should have to part from a pet they love. We want to help people understand that there are more ways to rescue and rehoming doesn’t always have to be the answer.

“The 1,000+ toys symbolise the thousands of pets that didn’t have to be separated from their families last year, if only they’d had the support they needed. That’s why we work with pet owners in their homes, providing help and advice so that pets stay where they belong: safe, loved and at home. This is how we rescue.”

Woodgreen is proud to offer a range of services including offering free, practical support from health checks to behaviour advice, a national 24/7 Pet Helpline, and veterinary support.

To find out more about Woodgreen, visit its website: https://woodgreen.org.uk/. 

Pets at Home’s new CEO James Bailey has praised group’s progress over the past six months despite a drop in retail consumer revenue in the 52-week period to 26 March 2026.

In the announcement of the company’s preliminary results, James Bailey said: “Pets at Home is a business with many strengths, a strong shared purpose and great potential and I am excited to lead it through its next chapter.

“I have spent my early weeks immersing myself in the business, meeting colleagues and practice owners, understanding our customers and learning about the capabilities we have across the Group. I have found a business full of talented and committed people who want to do the best for our customers and their pets. This time in the business has increased my conviction on the opportunity to create value for customers, colleagues and investors of Pets at Home.

“We are the clear leader in the growing UK pet care market with a unique set of highly complementary businesses. We have considerable, sustainable competitive advantages including our unrivalled reach through our 460 pet care centres, our sector leading Vet business, our large and loyal customer base and well invested infrastructure.

“Material progress has been made over the past 6 months stabilising the Retail business, delivering improved satisfaction and better availability. We have the opportunity now to build momentum through profitable volume led growth in Retail while continuing to execute the proven growth levers of our Vet business and launch our Insurance offering.

“We will not achieve this without the continued hard work, passion and dedication of our colleagues and partners. We have clear priorities for FY27 and from what I have seen so far, I am confident we can build a great future for Pets at Home, which I look forward to updating on later in the year.”

Pets at Home announced the following business highlights:

• Launch of Retail Turnaround Plan in Q3 brought improved focus and clear priorities to our Retail business and has driven improving sequential sales and volume growth through H2.
• Customer satisfaction increased. Vets satisfaction was up 1.5pts and Retail Satisfaction increased 4pts, driven by particularly strong improvement in value for money, product availability and promotional clarity.
• Active Pets Club members of 7.4m with total Retail transactions down 1% but returning to growth in H2 and improving customer recruitment with Puppy & Kitten registrations averaging 15k a week, up 5%.
• Pets Club average consumer value4 up 12% to £195 partly due to growth in our Vet consumer revenues and in part due to the change in methodology7 on Pets Club customers that shifted some lower frequency customers to non-Pets Club.
• Vet Group space expansion accelerated with 8 new practice openings and 17 practice extensions in the period, clinical talent underpins our growth ambitions and we saw clinical talent grow 3.5% in FY26.
• Subscription % of consumer revenues5 grew to 15.2%, up from 13.0% in the prior year. Care Plans grew strongly, with now well over 50% of Vet clients having a plan.
• ‘Pets Insurance’ progressing with FCA approval achieved and good progress building the required technology infrastructure. We remain on track for launch in 2026.
• CMA – We welcome the Final Decision Report of the CMA’s veterinary services market investigation which recognised that our practices offer competitive prices and strong customer outcomes while operating a differentiated Joint Venture(JV) model.

Financial highlights

• Total Group consumer revenue up 1.0% to £1.98bn. Vet Group consumer revenue up 5.0% to £688m, outperforming the market again with growth driven by strong Care Plan sign-ups and higher average transaction values. Retail consumer revenue down 1.0% to £1.29bn, against a subdued market backdrop. We saw the early impacts of our Retail Turnaround Plan drive better momentum in H2, delivering positive sales growth and faster volume growth. We remain focused on building further momentum and are encouraged by the early volume response to recent price investments.
• Total Group statutory revenue down 0.8% to £1.47bn
• Group gross margin 45.7% was down c120bps. Vet increased by c310bps due to the growing contribution of Joint Venture fee income. Retail down c180bps, including c80bps from planned price investment.
• Group operating costs grew 1.9% YoY, 1.1% excluding the impact of our Insurance start-up. Cost control remains strong with productivity measures almost fully offsetting underlying cost inflation, ahead of our plans.
• Group underlying PBT of £92.8m down 30.2% YoY, underlying PBT margin# of 6.3% down c270bps. Year on year profit growth improved in H2 across both Retail and Vets. Vet Group underlying PBT £83.8m, up 10.4% YoY, with underlying PBT margin 47.4% driven by operating leverage of growing JV practice sales on a broadly flat cost base as well as strong profit conversion within our company managed practices. Retail underlying PBT £30.8m, down 57.8% YoY, underlying PBT margin 2.4%. Profit came through in line with the revised plan announced in September 2025, with the decline for the full year reflecting operating leverage, with good cost control more than offset by sales and gross margin declines.
• Group statutory PBT £86.5m down 28.3% YoY, statutory PBT margin of 5.9% down c230bps reflecting the fall in underlying PBT together with non-underlying costs of £6.3m which relates to the completion of restructuring the Group’s Support Office functions, which are down from £12.4m last year.
• Underlying EPS 14.8p, down 29.7% YoY with an underlying profit after tax decline of 31.1%, partially offset by share buyback accretion.
• Free cash flow down 26.1% to £61.9m, including Vet Group £74.2m up 9.9% YoY, reflecting the capital light nature of our JV model. Retail £2.7m down from £30.6m in FY25 impacted mainly by the decline in PBT.
• Balance sheet remains robust, adjusted net debt of £19.4m represents a leverage ratio of 0.1x underlying  EBITDA. Net debt increased £25.6m YoY due to lower Retail underlying PBT.
• At our pre-close update we announced a refreshed capital allocation approach. In line with this policy we propose a total dividend per share of 7.4p, representing 50% of EPS, and a further £50m share buyback.

The Nutriment Company has announced the acquisition of Yorkshire Raw Feeds, a well-established UK supplier of raw pet food. The acquisition strengthens TNC's growing presence in the independent pet specialty retail channel and adds a brand with deep roots in Yorkshire and a loyal regional customer base.

Founded by two industry veterans each with over 30 years of experience in meat and raw pet food, Yorkshire Raw Feeds has built deep category expertise and strong supplier relationships. The business has earned a trusted reputation in the independent pet specialty retail channel, known for combining accessible pricing with uncompromising product quality.

Yorkshire Raw Feeds specialises in raw pet food in chub format and has a strong presence across the independent pet specialty retail channel in Yorkshire and the surrounding regions. The business also brings established private label capabilities, making it a compelling partner for independent retailers looking to offer quality own-label raw pet food. With TNC's support, Yorkshire Raw Feeds is well placed to bring its expertise to retailers and raw feeders across the whole of the UK.

Through this acquisition, TNC further expands its presence in the independent retail channel while making high-quality natural nutrition accessible to more pet owners across the UK.

James Glover, Managing Director of Yorkshire Raw Feeds, commented on the acquisition: “We built Yorkshire Raw Feeds from the ground up, and joining TNC gives us what we need to take it to the next level. We have spent over 30 years in this industry and built something our customers keep coming back to. Being part of TNC means we can serve those customers even better, while also bringing what we do to raw feeders across the whole of the UK.”

Anders Kristiansen, CEO of The Nutriment Company, added: “Yorkshire Raw Feeds is a fantastic addition to the TNC group. The affordable raw segment is one of the fastest-growing parts of the market, and this acquisition further strengthens our position in that space. With deep roots in Yorkshire and a loyal customer base, this is a business built on real expertise and genuine customer trust – exactly the kind of partners we look for.”

Pet adoption app, Only Rescues, has been named the winner of the Pet Industry Federation Innovation Award 2026 at this year's Business of Pets Conference, held this week at the Cranfield University Management Development Centre.

The award celebrates innovation within the pet sector and this year attracted 14 finalists, pitching their innovation live to conference delegates over the course of the two-day event. The standard of entries was exceptionally high, showcasing the creativity, entrepreneurial spirit and forward-thinking ideas emerging across the UK pet industry.

Only Rescues secured the highest overall score from delegates, who assessed each finalist on innovation, market potential and overall impact. Tara Hamdi, the app’s founder, presented a pitch at the conference which explained how it acts as a central platform matching prospective owners with rescue cats and dogs from rescue homes across the country. With a simple swipe-based interface and a quick personalised pet quiz, the app makes it easier than ever to give a rescue animal a safe and loving home.

Second place was the DigDrum, a digging enrichment device from Petosu; and in third place, was HayPigs’ Build Your Own Guinea Pig Village.

Nigel Baker, PIF CEO, said: ‘"he Innovation Award is always one of the highlights of the Business of Pets Conference, and provides a glimpse into the future of our sector and recognising businesses that are developing exciting solutions to real-world challenges.

"Congratulations to our winner and to all the finalists who delivered pitches during the conference, and demonstrated the innovation, passion and ambition that continue to drive the pet industry forward."

The award formed part of a packed conference programme. Delegates heard expert insight from NielsenIQ on UK pet spending trends, PwC on consumer sentiment and spending outlooks, the UK Small Business Commissioner on tackling late payments and a range of speakers covering leadership, investment, recruitment, marketing, AI and cyber security.

PIF would like to thank Worldpay, headline sponsor of the event, along with all speakers, finalists and delegates who helped make the 2026 Business of Pets Conference such a success.

For more information about PIF and future events, visit www.petfederation.co.uk

The Pet Industry Federation’s Business of Pets Conference 2026 got underway at the Cranfield Management Development Centre on Wednesday with a packed programme of insight, discussion and innovation focused around this year’s theme of 'Building Resilience'.

Delegates heard an engaging opening discussion around ‘The 2026 Cost Crunch and How to Survive It’, tackling the realities facing SMEs across the pet sector, from rising National Insurance costs and business overheads to maintaining profitability in an increasingly price-sensitive market.

The programme also featured Emma Jones, the UK Small Business Commissioner, who provided practical guidance on late payments, cash flow and the new regulations designed to support smaller businesses, while Martin Spiller delivered an inspiring and often humorous session on ‘The Unfair Advantage of SMEs’, highlighting how speed, AI and story-telling can help smaller businesses outperform larger competitors.

The first seven finalists in the PIF Innovation Award braved stage to pitch their ideas and products to delegates, showcasing the creativity and entrepreneurial spirit continuing to drive the sector forward.

Day two included exclusive consumer and market insight sessions from NielsenIQ and PwC, discussions around investment readiness, recruitment and brand reputation, cyber security for SMEs as well as the final round of Innovation Award finalist pitches, before the overall winner was announced at the end of the conference.

Images: Pet Industry Federation / Kerry Jordan, Fur & Fables

Honeyfields, the wild bird food brand from WHM Pet, has unveiled a major rebrand, designed to boost on-shelf standout, simplify shopper choice and unlock stronger retail performance.

Backed by extensive market research and rooted in a bird health-first philosophy, the new Honeyfields Simply Range is built to work harder in-store - delivering clearer navigation, stronger visual impact and improved margin potential.

At the heart of the relaunch is a new brand positioning; putting bird health first to Rewild Your World, taps into rising consumer demand for nature-led lifestyles. Feeding birds is repositioned from a routine purchase to a bird-health conscious, rewarding, feel-good experience - driving stronger shopper engagement, longer dwell time and higher purchase intent.

The refreshed packaging has been engineered to cut through on shelf and simplify decision-making. A cleaner, more contemporary look is paired with single-minded product claims and a more intuitive pack architecture - helping shoppers find the right product, fast.

Added-value features, including a feeding and hygiene guide and a QR code linking to the Honeyfields Discover hub that shares seasonal feeding tips and insights for feeding responsibly, helping to build trust and encourage repeat purchase.

The full range has been streamlined to remove duplication while maintaining choice across species, feeding occasions and budgets.

Leading the relaunch is the new Honeyfields Simply Range: Bird Health First - a premium collection spanning key subcategories including seed mixes, straights, suets and treats.

“We have developed the Honeyfields Simply Range and designed feed and feeders to help consumers create thriving natural environments for garden birds all year round,” said Sarah Kitson, Head of Marketing at Honeyfields.

“But we actually go beyond just providing wild bird food; our foods and feeding strategies put bird health first to help them flourish, wherever they are and whatever the season.

“Our new branding and messaging support shopper navigation making it easier for bird lovers to invite the beauty and vitality of wild birds into their everyday life. Our aim is to make feeding wild birds accessible, from urban environments to the wilds of the countryside we want everyone to connect with nature and enjoy their beauty and song, whilst maintaining a strong focus on education to support responsible feeding.”

For retailers looking to strengthen their wild bird proposition, simplify range management and drive premium sales, Honeyfields’ new chapter offers a compelling proposition.

The rebrand is backed by a targeted channel strategy and comprehensive support, including:

• Strong margin structures and competitive pricing
• Introductory stocking incentives 
• National and bespoke promotional activity 
• Category management expertise 
• Staff training support 

To find out more contact your Regional Sales Manager or call 0845 257 0232.

An independent pet shop in Dorset is closing down at the end of June after just six months of trading due to rising costs and a decline in footfall.

Pet Barn Blandford informed its customers of the imminent closure on its Facebook page, stating:

“After much consideration, we are saddened to announce that the Pet Barn Blandford will be closing its doors for the final time on June 25th.

“Since taking on the challenge of restoring the shop to its former glory it has certainly been a hard-fought battle which has eventually taken its toll. 

“Mounting pressures from the ever-rising costs associated with running a small business, alongside a decline in footfall, means that the business is unfortunately no longer viable.”

Pet Barn Blandford officially opened on Saturday 6th December 2025 in the former premises of Healthy Pets on Milldown Business Centre, Brandford Forum.

The shop added on social media: “We want to sincerely thank every customer who has supported this venture and shopped with us, your support hasn’t gone unnoticed and for that, thank you. 

“A big thank you goes to all our staff who have worked with us throughout the Pet Barn journey.

“Over the coming weeks we will continue to trade as normal until our final day on June 25th, We would love to see as many of you as possible before then. Thank you all for your support.”

Photo taken from Pet Barn Blandford's Facebook page.

IFD Group, Europe's leading freeze-dried pet food manufacturer, has achieved BRCGS A Grade certification as demand for premium freeze-dried pet nutrition continues to accelerate across UK retail.

Founded in 2021, the Norfolk-based business has rapidly established itself as a category leader within freeze-dried pet food manufacturing, supplying products across branded, grocery and private label sectors for both dog and cat food markets.

In just three years of trading, IFD Group has become one of the largest freeze-dried pet food manufacturers in Europe, supporting a growing number of retailers and brands seeking to innovate within dry pet food, treats, toppers and functional feeding categories.

Alongside its manufacturing operation, IFD Group is also the owner of premium freeze-dried pet food brand COYA, which has helped introduce freeze-dried nutrition to a wider audience through major UK retailers and ecommerce channels. The brand's success has provided valuable insight into evolving consumer demand and the growing appetite for convenient, minimally processed pet nutrition.

Freeze-dried products manufactured by IFD are already helping reshape pet food aisles across major UK retailers with brands on shelves in Pets at Home, Tesco, Sainsbury's, Waitrose & Partners, Marks & Spencer and many more, as consumer demand grows for high-meat, nutrient-rich and raw-inspired nutrition.

Driven by trends long established in the US pet food market, where the category is valued at more than $422m, freeze-dried pet food continues to gain momentum with annual growth of around 30%, as health-conscious pet owners seek convenient alternatives to traditional raw feeding without compromising on nutrition or palatability.

The business says demand from both established pet food brands and major retailers has grown at an unprecedented rate, with increasing interest in Kibble Plus, freeze-dried inclusions, toppers and high-value treats designed to elevate traditional dry food formats and drive value growth within the category.

While much of the global freeze-dried pet food market continues to evolve, IFD Group believes UK manufacturing capability, technical expertise and retailer confidence in British-made supply chains are becoming increasingly important drivers of future growth.

Managing Director, Craig Taylor, said: "Over the last four years, we have invested heavily in infrastructure, people and systems to build a manufacturing business capable of supporting the next generation of premium pet food innovation.

"Achieving BRCGS certification is a major milestone for the business and reflects our commitment to product safety, quality, consistency and continuous improvement.

We are seeing huge momentum behind freeze-dried nutrition as brands and retailers look for ways to premiumise and differentiate pet food categories. Through both our manufacturing partnerships and our own brand COYA, we have a unique view of how quickly consumer demand for freeze-dried products is growing, and we're incredibly proud to be leading that growth from the UK."

As the freeze-dried category continues to evolve, the business remains focused on driving innovation, supporting retail partners and helping brands unlock new opportunities within one of the fastest-growing segments of the pet food market.

For more information visit IFD Group or contact the team at hello@ifdgroup.co.uk.

Premium natural grain-free pet food brand Canagan has now expanded its offering with the launch of Wild Bites – a new range of sausage-shaped bites for dogs – after spotting growing demand from pet owners seeking high-meat, natural treats made to standards closer to their own food.

Based on the ancestral ratio of meat to carbohydrates that wild canines would naturally consume, the new range includes: Beef & Pork, Chicken, and Chicken & Pork recipes.  Containing high levels of freshly prepared meat, the soft meaty bites are completely natural, grain-free and suitable for both puppies and adult dogs.

Perfect for training or as a reward treat, each bite is made with simple natural ingredients and contains no artificial colours, flavours or preservatives.

With decades of experience, Canagan crafts pet food for cats and dogs that combines exceptional taste, nutrition and health benefits.

Canagan is an award-winning family-run company committed to producing natural grain-free pet food. Its recipes, which include fresh free-range meat, sustainably sourced fish, botanicals and nutritious vegetables, have earned the brand a reputation as a trusted choice for pet owners around the world.

Commenting on the launch of Wild Bites, Joint Managing Director, James Milbourne, said: “We are delighted to add Wild Bites to our Canagan offering. More and more dog owners are looking for nutritious food and treats made to the same standards as the food they eat themselves, so we created Wild Bites to meet that demand.

“What really sets us apart is the exceptionally high quality meat that we source, and we are looking forward to working closely with our independent retail partners to offer customers more choice.”

Canagan Wild Bites are available for wholesale orders, offering UK independent pet retailers a premium option within the growing natural dog treat category.60g – £2.99 per packet.
Beef & Pork (96% meat)Chicken (90% meat)Chicken & Pork (92% meat)
Visit https://canagan.com/uk/

While much of the pet industry continues to focus on direct-to-consumer growth, raw dog food challenger brand Meat for Dogs has taken a different approach – one that deliberately gives independent retailers advantages over its own website.

The strategy appears to be paying off.

Meat for Dogs was created with a simple mission: make raw feeding more accessible through straightforward products, straightforward pricing, and straightforward communication.

But behind the simple proposition sits a commercial model designed to support independent pet retailers.

Unlike many direct-to-consumer brands, Meat for Dogs does not offer new customer discounts and does not discount subscription orders. Pricing remains consistent whether customers purchase online or through a retailer.

The company has also structured its online offering to complement rather than compete with retail. While customers can purchase individual packs through stockists, online purchases are sold in cases of 16 packs, creating a lower barrier to entry for consumers visiting independent pet stores.

Similarly, customers must purchase 32 packs online before qualifying for free delivery – another area where physical retailers can offer greater convenience for first-time buyers wanting to try the product -especially as there is currently no minimum order quantity for stockists.

The approach comes at a time when many independent pet retailers continue to face challenges from online competition and increasing operating costs.

Rather than seeing retailers as simply another sales channel, Meat for Dogs has positioned them as a core part of its growth strategy.

The product itself follows a similarly straightforward philosophy. Recipes contain only meat, bone and offal, with no vegetables, supplements or unnecessary additions. By focusing on readily available ingredients and simplified formulations, the brand says it has also reduced supply chain complexity and improved consistency.

The result has been strong retailer interest since launch, with the brand securing listings across a growing network of independent pet stores throughout the UK.

As consumer demand for raw feeding continues to grow, Meat for Dogs believes there is still significant opportunity for retailers that offer expertise, convenience and personal service.

For Meat for Dogs, success isn't about choosing between online and retail. It's about ensuring both channels can thrive together. 

Nestlé Purina Petcare Europe is relaunching its popular GOURMET Perle range, placing renewed emphasis on the quality, care and craftsmanship that have long defined the range.  

Designed for feline foodies who enjoy variety and refined textures, GOURMET Perle brings together a collection of daily recipes, carefully prepared to deliver consistent quality and balanced nutrition. Each recipe reflects the attention to detail behind the range – from carefully selected ingredients to the textures and presentation that elevate everyday feeding moments. 

As part of the relaunch, Purina is also introducing GOURMET Perle Ocean Flakes – a new, rich in fish range inspired by the delicate flakes of human cuisine. Featuring four new recipes – with Saithe, with Plaice, with Cod, and with Salmon – the range combines delicate cuts carefully cooked with a light, tantalizing gravy. 

This distinctive flaked texture brings a new way for cats to enjoy fish, offering visible, delicate pieces designed to appeal to cats who prefer a more refined eating experience.  

The relaunch is brought to life through the ‘Shine Like a Pearl’ campaign – a platform that reflects what GOURMET Perle stands for. At its heart is a simple idea: every detail matters. Like a pearl, each recipe is shaped by time, care and craftsmanship – from daily recipes to new innovations like Ocean Flakes.   

This new innovation builds on Purina’s broader commitment to responsible sourcing. Selected GOURMET Perle recipes, including the new GOURMET Perle Ocean Flakes, are made with fish from MSC-certified fisheries. The blue MSC ecolabel on pack helps pet owners more easily identify fish that comes from independently certified fisheries, supporting more transparent and responsible sourcing choices.  

Elisa Riboldi, Chief Marketing Officer at Purina Europe, said: “With GOURMET Perle, we’ve always focused on the details that matter – from carefully prepared recipes to textures cats love. This relaunch, brought to life through our ‘Shine Like a Pearl’ campaign, builds on that heritage – combining quality ingredients, daily craftsmanship and innovations like Ocean Flakes to create a more refined mealtime experience.  

“At the same time, we know owners want greater transparency about where ingredients come from. By introducing recipes made with fish from MSC-certified fisheries, we’re helping make responsible sourcing easier to recognise as part of everyday feeding.” 

The relaunched GOURMET Perle range is available now in store, featuring a refreshed look designed to stand out on shelf and make it easier for cat owners to explore the range.