Matt Gwynn of Johnson's visits Coalville Pet Supplies.

Pet lovers across the UK turned out in force to celebrate National Pet Shop Day 2025, as over 500 retailers took part in the now-annual event – more than doubling last year’s participation and firmly cementing the campaign as a calendar highlight for the pet industry.

Created by Johnson’s Veterinary Products, National Pet Shop Day is designed to champion the role of local pet shops not just as places to buy food and toys, but as trusted, community-rooted hubs of pet health, wellbeing, and advice. And this year, the creativity and commitment shown by pet retailers was nothing short of extraordinary.

From free puppachinos and pet cakes, to small animal pedicures, charity fundraising, balloon modellers, colouring contests, pet selfie boards, and goodie bag giveaways, pet shops up and down the country went all out, delivering unforgettable experiences for pets and their people alike. Social media was flooded with celebrations as once again, independent retailers showed exactly why they remain at the heart of their communities.

“National Pet Shop Day 2025 has been a phenomenal success,” said Paul Gwynn, Managing Director at Johnson’s Veterinary Products. “We’ve seen hundreds of stores come together to deliver joyful, creative, and deeply personal events - a testament to the vibrancy and value of our independent pet retail sector. These businesses are innovating and proving just how important they are to the communities they serve.”

The campaign is proudly supported by both the Pet Industry Federation (PIF) and the British Independent Retail Association (Bira), who were quick to applaud the scale and spirit of this year’s event.

“In an era of faceless transactions and one-click shopping, initiatives like National Pet Shop Day are vital,” said Nigel Baker, CEO of the Pet Industry Federation (PIF). “They shine a spotlight on the people and businesses that form the fabric of our communities. Independent pet shops do more than sell products - they offer knowledge, care, and continuity. This campaign is a powerful reminder of their value and the importance of shopping local.”

Andrew Goodacre, CEO of British Independent Retailers Association (Bira), echoed that message: “With over 10,000 high street closures last year alone, it’s never been more important to support independent retailers. National Pet Shop Day captures the spirit of what we’re trying to achieve - championing local businesses, driving footfall, and showcasing the innovation and passion that exists behind the counter. This isn’t just about pets, it’s about preserving a way of life, especially on the high street."

The social buzz and on-the-ground feedback has already exceeded expectations, with many retailers reporting strong customer engagement and a renewed sense of pride. Whether offering advice, pampering furry companions, or simply sharing a smile and a treat, pet shop owners embraced the opportunity to showcase their unique role in everyday pet care.

“This campaign continues to strike a powerful chord,” added Paul Gwynn. “In a retail landscape that’s increasingly digital, it’s a timely reminder of the value that real relationships and face-to-face expertise bring, especially when it comes to the wellbeing of our pets.”

Launched in 2024 by Johnson’s Veterinary Products, the campaign was created to give something back to the nation’s pet shops - recognising their dedication, knowledge and the personal support they provide every day. With the bar now set even higher, plans are already underway to make National Pet Shop Day 2026 bigger, bolder and even more impactful.

To learn more, and see this year’s celebrations, visit www.nationalpetshopday.com.

Pedigree Wholesale has announced news of the passing of its colleague and friend, John Newbury, who died on Sunday, 17 August 2025, following a short illness.

John joined Pedigree in September 2019 as Aquatics Business Unit Manager, later becoming North Sales Team Manager. 

Known for his expertise and dedication, he was a respected figure in the aquatics sector, with a genuine passion for his work. His enthusiasm and professionalism left a lasting impression on both colleagues and industry partners.

John is survived by his wife, with whom he shared 33 years of marriage, their family and their dog Rosie.

The company said: “John was a highly respected member of the Pedigree team. He will be greatly missed. Our thoughts are with his family and loved ones at this very difficult time.”

Vital Pet Group has closed out the year with solid growth and continued investment across people, infrastructure, and product development. With expanding reach and enhanced support for brands and retailers alike, the company remains committed to being a reliable and future-focused partner to the independent pet trade.

Resilient Growth

Driven by Innovation and Collaboration

• Revenue and volume growth across core and emerging categories, reflecting a broad-based performance uplift.
• New brand partnerships and increased product breadth, including investment in a carefully selected raw food offer.
• Ongoing digital and operational transformation, including enhanced order management systems and delivery optimisation to strengthen service levels.

Strategic Priorities: Enabling Shared Success

VPG’s approach continues to centre on creating meaningful value for both suppliers and retailers:

• Ongoing investment in promotional and marketing support such as WOW Deals, seasonal activations and targeted campaigns to help suppliers connect effectively with customers.
• Continued evolution of the digital marketplace to increase visibility for supplier brands and improve retailer experience.
• Scalable and modern logistics infrastructure with enhanced tracking and forecasting tools.
• A growing focus on exclusive brands, designed to support category differentiation while adding margin opportunities for independents.

Team Expansion: Strengthening Local Support

To help better serve supplier and retailer needs, VPG has expanded its commercial team with new appointments:

• David Parsons, BDM Midlands – Eight years’ experience in the trade with strong retail relationships.
• David Holman, BDM South West – Brings deep regional insight and a strong track record with independents.
• Hannah Green, BDM North – A dynamic addition with experience in account management and a passion for building long-term partnerships.
• Katie Neal, National Account Manager – Adds strategic capability in managing key accounts and scaling brand growth.

These additions join Senior BDM Kieron Hardman, who continues to lead commercial development across the North.

Supporting the Channel: Mayfield Own Brand Launch

In support of the independent channel, VPG has launched Mayfield – a new own-brand range designed to offer consistent quality, value and channel exclusivity across pet and wild bird consumables. Initial retailer feedback has been encouraging, with Mayfield helping to meet the need for dependable margins without compromising customer expectations.

Looking Ahead: Continued Focus on Collaboration

With strong foundations in place, VPG is looking forward to the year ahead with a clear focus on:

• Enhancing tools that support supplier-retailer collaboration and insights.
• Co-developing exclusive product ranges in line with consumer trends.
• Strengthening localised execution and tailored joint business planning.

Peter Brame, Group Trading Director at Vital Pet Group, said: "We're proud of what’s been achieved this year and even more excited about the opportunities to come. Our supplier partners are at the heart of that journey, and we’re committed to investing in the people, infrastructure and innovation needed to help them succeed. The expansion of our sales team is just one example of how we’re building closer relationships on the ground, creating more opportunities to collaborate, and ultimately driving sustainable growth for the independent channel."

Amy Spratt, Head of Marketing at Vital Pet Group, commented: “Independent retailers are the lifeblood of the pet trade, and everything we do is about helping them thrive. From stronger marketing campaigns to exclusive brands and activations that really cut through, our focus is on creating value that supports both our suppliers and the independents they serve.”

With colder weather approaching, there’s a big migration journey in store for many wild birds and they will all appreciate some extra support to help fuel up for their trip to warmer climes. Honeyfield’s resident wild bird expert Simon Smethurst, who is head of sales at Honeyfield’s, has produced some tips to help wild bird-loving customers to attract and support all the ‘birds without borders’ as they pass through, as well as those who stay in the UK all year round.

Many of Northen Europe and Scandinavia’s summer breeders will spend their winters in Africa but can be tempted to visit UK gardens in the autumn and winter with the right food sources and water supply. They will benefit from some extra nutritional support before they start to move further south as the colder weather takes a grip. 

“Initially migratory birds will eat berries, seeds and fruits from fields and hedgerows to build fat reserves prior to making their southward journey,” said Simon. “But once they start to move south, they will look out for supplementary feeds. During periods of colder weather and especially during freezing conditions, they will seek sanctuary and sustenance in gardens and there are several ways to encourage and support them.”

Finches

“The colourful finch family of bramblings, siskins, redpolls and chaffinches will move south over the north-sea in their thousands in the correct conditions, bringing a vibrant display to home spaces,” says Simon.

Attract them with: 

• Low wheat seed mixes 
• Sunflower hearts 
• Niger feeders

Tits, Nuthatches, Treecreepers and Woodpeckers

“These species can be more secretive but often move from open woodland into domestic gardens in the autumn and winter, attracted by feeding stations containing high fat energy-boosting food,” advises Simon. “This will help them maintain good condition and feather quality to see them through the colder and wetter winter nights in the UK.” 

Attract them with:

• Suet balls
• Suet blocks
• Suet pellets 

Thrushes and winter warblers

Huge numbers of winter thrushes arrive in the UK from Scandinavia in autumn on their journey south into Europe and beyond to survive the colder weather. 

“Fieldfares and Redwings are bold, noisy and very attractive additions to any garden,” says Simon. “They utilise hedgerow berries on their journey but are predominantly ground feeders when they visit gardens. They are unable to hold onto or feed from a standard hanging bird feeders so food must be placed where they are able to access it.”

Attract them with:

High energy soft feeds (not seeds)

Windfall apples

Suet-based products such as scattered suet pellets on a lawn or a shed or garage roof 

Robins

“The robin that breeds and feeds in your customer’s garden during the summer, may not be the one who spends the winter there!” says Simon. 

“Thousands of birds may arrive as there is a progressive southward movement to avoid cold winter weather,” he continues. “These birds are more aggressive forest breeders and may oust regular robins from the territory. They are dependent on surviving the colder weather and will fight to maintain a regular food source.”

Attract them with:

• Mealworms 
• Suet pellets
• Suet blocks
• Fat balls
• High energy seed mixes 

Blackcaps

“These attractive Summer visitors are becoming more common in UK gardens during the autumn/winter period as the climate becomes warmer,” says Simon. “However, as they are predominantly an insectivorous soft bill, they can only thrive in gardens during this period where there is a regular supply of accessible food.”

Attract them with:

• Mealworms
• Suet pellets 
• Fat balls
• Fruit 

“Whatever the species it’s always vital to keep water stations clean and regularly topped up and remember to break ice in the winter,” reminds Simon.

Honeyfield’s offers an exceptional range of wild bird feeds designed to support wildlife throughout the changing seasons. From high-energy sunflower hearts and nutritious seed mixes to suet treats and mealworms, there’s a feed for every species and dietary requirement.  An innovative variety of Wildlife World feeders are also available to help your customers create a thriving, natural environment where birds and other wildlife can flourish.

The ranges are competitively priced for consumers to be able to feed the best, while retailers can benefit from good margin structures and introductory stocking incentives.

To find out more about the Honeyfield’s range visit: https://www.honeyfieldswildbird.co.uk/

The owners of Ruby & Dexter’s store in Royal Wootton Bassett, Swindon, have returned from their unforgettable prize trip to Las Vegas after winning TropiClean’s ‘Race to Vegas’ contest.

As part of their prize, Dan and Luke attended the SuperZoo Pet Expo, the largest pet retail event in North America, where they explored the latest innovations, trends, and opportunities in the pet care industry. They also had the chance to meet with TropiClean’s global team and learn more about their product range firsthand.

Beyond the show floor, the trip gave them time to experience the excitement of Las Vegas, with its iconic landmarks and attractions making the prize even more memorable.

TropiClean is a recognised leader in natural health and wellness pet products. Founded in 1980, TropiClean is family-owned and operated in the USA. Pedigree Wholesale stocks a variety of TropiClean products designed to make bath time and dental care simple and effective. From grooming essentials to dental solutions, TropiClean offers products to help keep pets healthy, happy, and fresh.

Frozen dog treat Doggy Doggy Yum Yum has recorded a massive 60% increase in sales this summer due to the hot weather and new distribution deals.

There is cause for a double celebration as Doggy Doggy Yum Yum has made the finals of the Best New Treat category at the 2025 PetQuip Awards for their new improved original variety, Banana and Peanut Butter and launched this summer, their Apple and Blueberry variety.

The new variety Apple is made from coconut milk instead of dairy so it is kinder to dogs’ tummies, includes organic agave syrup rather than refined sugars and uses vegetable fibre as a stabiliser which avoids any ultra processed food emulsifiers or stabilisers being used in the product. Given as an occasional treat after a long walk in the countryside, the park or on the beach this tasty treat is perfect way to reward your dog. 5p from every tub sold of Doggy Doggy Yum Yum is also donated to the Dogs for Good charity.

Sam Hanbury, founder of the treat's manufacturer Baboo Gelato,said: “We are finding limitless demand during the summer not just from obvious pet retailers and specialist dog friendly places, but from ordinary cafés, pubs, restaurants, and tourist destinations.  It just seems that most savvy people involved in Food & Drink want some of the poochie pound and we can help with a classy product, well supported with point of sale which includes stickers, leaflets, posters and an A-frame sign which comes complete with space to put a dog bowl underneath it. We also provide branded freezers to those who want to stock the Baboo Gelato range of products.”

Doggy Doggy Yum Yum is distributed throughout the UK to pet shops through Pedigree Wholesale and to the grocery and hospitality trade through The Hunts Food Group.

Pet shops and specialist pet stockists should order Doggy Doggy Yum Yum through Pedigree Wholesale. Cafes, restaurants and pubs should order through Hunt’s Food Group

If you are interested in becoming a stockist then visit:  

Pedigree Wholesale Ltd | Supplying the most Popular Pet Brands

www.huntsfoodgroup.co.uk

Protexin, a leading digestive supplement manufacturer in the UK veterinary channel, has launched a new online hub, delivering 30 years of science-backed expertise and trusted gut health products directly to pet owners.

From daily gut support to targeted care, Protexin delivers scientifically developed biotics to help pets thrive. With the launch of its new platform, consumers can now purchase Protexin products directly, offering greater convenience and support for proactive, health-conscious pet owners.

Alongside the launch, Protexin has refreshed some of its most trusted products. These include:

• Pro-Kolin: A fast-acting, vet-developed digestive paste for those “something’s not right” moments – acts quickly to support digestion and firm stools. 15ml £15.99, 30ml £24.49, 60ml £38.49.
• Pro-Fibre: A vet-developed prebiotic and postbiotic fibre supplement to support gut health, healthy weight management, and promote healthy anal glands. RRP £22.49 for 500g.
• Daily Care Chews: A NEW range of tasty daily chews packed with a combination of pre-, pro- and postbiotics to support a healthy gut, with additional active ingredients tailored to address various wellness concerns, such as digestion, wellbeing, immunity, skin and coat, mobility, and calmness. RRP £24.99 for 60 chews.

Digestive health is a hot topic for Brits, with searches for ‘dog gut health’ increasing by 167% over the last year. In addition, more than half (59%) of UK dog owners believe probiotics are important for maintaining their pet’s health, 63% plan on buying pet food with probiotics, and over half (55%) seek out scientifically or clinically proven supplements.

Alongside the shop, the new website features an extensive educational hub offering trusted guidance to help pet owners support their pet’s gut health - from maintaining healthy digestion in cats to identifying normal poos.

Commenting on the launch, Chloe Oliver, Senior Marketing Manager at Protexin® said: “We believe that true health begins in the gut and that’s where the smallest living forces unlock the greatest potential. That’s why we ensure all our products are backed by science to fuel pets’ bodies from the inside out by providing the gut microbiome support they need.

“With our new website, we aim to bring together our 30 years of experience and scientific expertise to create simplified information on gut health, helping owners to feel confident in the decisions they’re making when it comes to their pet as well as being able to easily order the products that are going to keep them thriving every day.”

More information is available via www.protexin.com

It’s no surprise that London Pet Show Live, 20-21 September, Olympia is celebrating the capital’s passion for pets offering a chance to explore the pet kingdom with a fun-packed family experience that’s both educational and entertaining.

According to the Office of National Statistics there’s 1.2 million dogs and 1.4 million cats living in London compared to 1.1 million pre-schoolers. Plus 44% of Londoners own a cat compared to only 30 per cent or lower nationwide.

Savvy pet firms are optimising the show as a chance to highlight their brands, and offer a quality retail therapy experience.  Discover choice food firms from Mars Petcare, Burgess Petcare, Butternut Box, Bella & Duke, Katkin, Whimzees , Core Wellness amongst the line-up. 

Ruffingtons are sponsoring the Influencers lounge on the upper floor of Olympia’s National Hall with the likes of My Blue Wolf, The Puggy Smalls, Pop Sausage, Peanut and Pablo, and Dolly Pawton attending. 

In addition, there’s a variety of treat companies from freeze dried options at Waita, Brian Recommends and enrichment options offered by firms including Tug-E-Nuff and Tactile Designs. 

Making its UK debut is Dr Elsey’s innovative cat litter sponsoring the cat talks. Whilst companies including Photizo and Ingenious Probiotics head up apriority for health and wellness. 

Not forgetting charities including Battersea, Dogs Trust and Nowzad, showcasing their work, reminding people that adopting a pet is a well-matched and fulfilling experience. 

ITV This Morning’s Vet, Dr Scott Miller, is hosting the Main Stage offering advice on responsible pet ownership, he’s also introducing displays and expert interactive talks, including ‘Question Time’ panel-like sessions on Pet Behaviour and Pet Wellness.

Channel 5’s Graeme Hall, the Dogfather, Animal Psychologist, Dr Roger Mugford, Animal Behaviourist, Hannah Molloy and Nick Jones MA will be discussing all things Pet behaviour and training. Whilst the Wellness Panel comprises Holistic Vet, Dr Nick Thompson, Pain Specialist, Yaz Porrit, Animal Physiotherapist, Donna Wills and Microbiologist, Dr Carol Hughes who will be talking all things microbiome. 

Meet 40 of Britain’s most popular dogs and cats. Talk to their experts, enjoy dedicated talks on lifestyle, training and nutrition, even discover the perfect pet for your experience, lifestyle and accommodation.

Visit the Guinea Pig village, the Hamsters, Gerbils, Chinchillas and the ‘super smart’ Pooched Rats, discovering why these ‘small-furries’ could be a perfect pocket-sized pet for metropolitan living.

If birds and reptiles take your fancy, meet a variety of feathered friends along with Gekkos and Lizards discovering how to best care for these more exotic pets. 

Entertainment packed, the Dog Activity Arena highlights ‘man’s best friend’ with a host of displays and educational demonstrations. The life-saving charity, Medical Detection Dogs, Gill Radding’s fantastic stunt dogs, Lucy Heath and her dancing dogs, plus training and agility by Cainark Dog Training are amongst this line up! 

The Literary Corner with Paper Cat Books, and award-winning children’s author, Jane Elson hosting celebrity book signings including by Graeme Hall, the DogFather, Pen Farthing from Nowzad on Operation Ark, and Gone Fishing’s Ted the Dog who is signing his books with his own paw-stamp!   

The dedicated Kids Zone offers a chance to take a break with Face Painting alongside reading with Pets as Therapy dogs.  

Oscar the Show Director commented: “We’re committed to delivering the biggest show for pets. By offering a platform that’s curated with utmost welfare standards, for a fun and educational family experience. It’s focussed on promoting conscientious and responsible pet ownership. All pets offer us enrichment, deliver health benefits and give us ‘self-worth’ by offering kindness to a different species. Plus, pets increasingly offer an ’antidote’ to technology overload.” 

ITV’s This Morning Vet Scott Miller added: “It’s no surprise that Londoners are so passionate about pets, science proves how all animals but particularly dogs and cats lower our stress levels, make us smile more, give us purpose and companionship. I’m excited to be hosting the main stage at London Pet Show Live as promoting responsible ownership, choosing the right pet for your accommodation, lifestyle and experience. But also highlighting why considering a rescue pet is highly recommended as re-homing charities like Battersea and Dogs Trust are at bursting point”.

By your tickets today https://londonpetshowlive.com 

Stand Enquiries Contact: John Lord – jl@eliteevents.live

Neerdog, the dog brand known for its vibrant, durable, and comfort-first designs, has announced the launch of its signature GO-B-BOLD range of dog collars, leads, and harnesses in Jollyes pet stores and online.

The launch is supported by a dedicated in-store display, giving Jollyes shoppers the opportunity to learn more about Neerdog’s mission and products.

Designed for both style and performance, the GO-B-BOLD collection reflects Neerdog’s commitment to helping dogs and their dog parents enjoy life’s adventures together.

“Neerdog stands for connection – the need to be near your dog,” said Lauren, Sales Director at Neerdog. “In partnership with Jollyes, we’re inspiring dog owners to kit out their dogs in Neerdog and enjoy more time together outdoors. Come rain or shine, we truly believe that those shared moments in nature bring joy, connection, and positivity.”

The Neerdog GO-B-BOLD collection is now available in 60 Jollyes stores nationwide...

New data-led insights by Petplan reveals how our pets experience the world around them. By teaming up with their in-house experts, Petplan used the science behind pet vision to share tips on how to excite – and soothe – your pets’ senses by creating a pet-friendly home.

Just as we proactively design their environment for happiness, considering pet insurance is another proactive step for their health.

Dr Brian Faulkner, vet and Associate Professor at Nottingham Veterinary School, says: “When we understand how our pets see the world, we can adapt how we interact with them – whether that’s choosing the right coloured toys, designing play spaces that stimulate their senses, or understanding why they may not spot a treat right in front of them. It’s all about seeing the world from their point of view.”

The top dog-friendly colours to use in our homes

Unlike us, dogs only have two types of colour sensing receptors (we have three), so where we can see a full spectrum of colours, our furry companions can only see a limited palette of yellows and blues. Dogs are also believed to be red-green colour-blind, with these shades blending into browns and greys.

When choosing what toys to buy, always aim to select them in yellow or blue where possible as these are much easier for your dog to see, especially in the grass.

The same colour theory can be applied in other elements of your dog’s daily routine. For example, wearing a yellow or blue t-shirt or coat can also make it easier for your dog to spot you from a distance. This is particularly helpful when practicing recall training.

How to create a pet-friendly home?

It’s important that we take our pets into consideration when furnishing our homes, ensuring that there’s plenty of stimulants around them that cater not only to their vision, but their other senses as well.

Dr Brian Faulkner adds: “Whether it’s choosing the right coloured toys, adding comforting fabrics, or bringing natural scents and sounds indoors – these small details can make a big difference to your pet’s wellbeing.”

Petplan has shared five easy steps pet owners can take to help enrich their furry companion’s lives:

• Choose yellow and blue toys – whether it’s a yellow ball or a blue bone, these colours are more eye-catching for our dogs.
• Introduce different textures – soft blankets or new surfaces give pets variety and comfort appealing to their other senses. For example, a textured rug can help our dogs navigate a space.
• Stimulate their heightened sense of smell - dogs are incredibly sensitive to smell – (they can pick up smells from around 12 miles away!) – and are said to enjoy scents of lavender, mint and blackberries.
• Brings the outdoors in – dogs love outside aromas. Leave your windows ajar to bring in the great outdoors.
• Lower the lights – Dogs can see better in low-light conditions compared to humans, it’s worth lowering the lights when possible to help create calm surroundings.

Lily’s Kitchen has given its full wet cat food range a head-to-paw refresh, with updated recipes, new pack sizes, and a stylish design makeover – all crafted to meet the evolving needs of cats and their owners. 

The revamped range features complete and balanced recipes made with natural ingredients, proper meat, offal, and fish – ensuring nutrition as well as taste.

The range now spans four tempting textures, including a brand-new addition: 

• Smooth Paté: irresistibly soft texture cats can lick up 
• Tasty Cuts in Gravy: succulent cuts immersed in an appetising gravy 
• Shredded in Broth: succulent shreds and tender flakes served in a velvety broth 
• NEW - Shredded in Jelly: succulent shreds and tender flakes encased in a glossy jelly 

The expanded offer caters to every life stage – from kitten to adult to mature – giving pet parents more ways to keep their companions happy and healthy. Further responding to shopper demand, Lily’s Kitchen has refreshed its multipack formats to better suit different purchasing habits. A convenient x4 pack now serves as an accessible trial option in grocery, helping pet parents explore the range of recipes, while the new x32 pack caters to stock-up shoppers – particularly when purchasing online and via pet specialty channels. 

The new look cat range is available in Sainsbury’s and Tesco now and will be available via the Lily’s Kitchen website in August, as well as other nationwide retailers including Pets at Home, Amazon and Waitrose in the coming months. 

Charlotte Henderson, Head of Marketing at Lily’s Kitchen, comments: “Here at Lily’s Kitchen, we know how tricky it can sometimes be to please our feline friends when it comes to food. Our new and improved menu of wet recipes takes proper food for cats to a whole new level, with quality natural ingredients, freshly prepared meat, offal and fish and plenty of variety and texture options to keep cats interested.” 

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Feed & supplements manufacturer has announced the appointment of Dr Stephanie Wood as Head of Technical Operations. Stephanie will oversee all nutritional operations at the heritage brand from September, ensuring the highest standards of manufacture and compliance. 

Head of Commercial & Finance Tina Cain said, “We’re delighted to welcome Stephanie to the team. She brings with her a wealth of knowledge, skills and experience and will be instrumental in helping to drive the GWF Nutrition operation forward. As a heritage brand with an established reputation for excellence throughout the industry, we’re excited to be working with Stephanie as we continue to develop our product offering and drive thought leadership in the animal nutrition sector.  

Speaking about the new role Wood said, “Joining the established team at GWF Nutrition is a wonderful opportunity to combine my experience with the business's established innovative approach to animal nutrition. We align in our belief that species specific, quality nutrition is key to animal health, and I am excited to support our customers in achieving this.”

Wood holds a Ph.D in Equine Nutrition and is a Registered Animal Nutritionist (RNutr) and Animal Technologist (R.Anim.Tech). She joins GWF Nutrition from Dodson & Horrell, having also held positions at Feedmark and as a Senior Lecturer at Harper Adams University. 

IVC Evidensia has launched a pioneering trial of reusable surgical gowns across 35 of its UK practices, in a move that could significantly reduce clinical waste and the environmental impacts associated with veterinary care. 

The initiative, part of the group’s Positive Pawprint sustainability strategy, is being delivered in collaboration with Revolution Zero, a disruptive human healthcare start-up, and supported by MSD.  

The partnership aims to demonstrate that Revolutions Zero’s reusable gowns, made from an innovative polymer, offer a more sustainably responsible alternative to single-use surgical gowns, with no compromise on hygiene or patient safety. 

The gowns, originally developed by Revolution Zero for human healthcare, meet all EN13795-1 standards for surgical use and are devised to be sterilised and reused multiple times with their design fully grounded in circular economy principles. With a robust evidence-based approach to their product development both clinically and environmentally, a Life Cycle Assessment conducted with University College London found that the gowns dramatically reduce carbon footprint, water usage and chemical pollution compared to disposable alternatives. 

Across the 35 participating trial veterinary practices, it’s estimated that around 14,000 disposable gowns are used each year, equating to 2.7 tonnes of waste. By switching to reusable gowns in those 35 practices alone, IVC Evidensia expects to eliminate that waste and reduce carbon emissions by 2.8 tonnes carbon dioxide annually.  If the trial goes well, the plan is to begin rolling out the gowns across the IVC Evidensia network globally and expand to using their drapes. 

“By addressing the challenge of single-use medical textiles, we hope this trial will support a new standard for healthcare textiles – one that balances safety, hygiene, social and environmental responsibility,” said Sarah Heath, Group Sustainability Director at IVC Evidensia. “It’s not just an exciting step forward for our own practices, but one that, if successful, could offer meaningful benefits for the wider veterinary profession too.” 

Craig Paterson, RVN and Nursing Lead at MBM, an IVC Evidensia practice in Scotland who took part in the trial said: “Our teams took to the change to the reusables really easily.  The veterinary team have enjoyed wearing them, and are finding them more breathable than single-use ones.  Everyone also feels it is a really important step in our journey to be a more sustainable practice and it’s been an incredibly positive step for our team, patients and our planet.” 

Revolution Zero’s mission is to displace single-use medical textiles and create a better system that works environmentally, socially and clinically.  Their gowns, masks, drapes and other products are already being used in several NHS Trusts and private hospitals across the UK.   

Dr Tom Dawson, Founder of Revolution-ZERO and Honorary Professor, Circular Health Economics, University of Exeter, said: "We are thrilled to partner with IVC Evidensia on this groundbreaking trial. Our reusable surgical gowns are designed to meet the highest standards of safety and hygiene while significantly reducing environmental impact. This collaboration is a significant step towards creating a more sustainable future for healthcare textiles, and we are excited to see the positive outcomes it will bring to the veterinary profession."  

The trial is being run in partnership with IVC Evidensia’s Infection Prevention and Control (IPC) team, ensuring that clinical safety remains paramount. Feedback from participating practices will help shape future rollout plans and inform wider sustainability policies across the group. 

Sarah added: “This trial is a brilliant example of how innovation and sustainability can go hand in hand. We’re proud to be leading the way in exploring practical, scalable solutions that reduce our environmental footprint while maintaining the highest standards of care.” 

The results of the trial will be reviewed later this year, with findings and plans published and made available for the veterinary sector.  

An exciting new development in pet supplements based on traditional Chinese medicine, LitPet, has caught the eye of industry experts as it has made the finals in two categories of the 2025 PetQuip Awards.

LitPet have made the finals of the Best New Product (Healthcare and Grooming) with their Pawisitve Powder (RRP £42), a calming supplement combining traditional herbs schisandra and valerian with clinical ingredients including Lactium and DHA. The company itself has also been nominated for Most Promising New Business Start-Up.

Company founder, Stephen Hu was inspired to set up LitPet when he lost his British short-haired cat, Kung Hey to anuresis – a condition caused by prolonged stress that led to urinary retention. Not realising that animals could suffer from chronic stress like humans do, Stephen set about researching pet health and emotional well-being. He found that the pet care industry still focuses on surface-level symptoms rather than addressing the root causes. That is when he discovered the power of Traditional Chinese Medicine.

“Ingredients like Schisandra Chinensis, Reishi Mushroom, Ginseng, and Honeysuckle—used for centuries to calm, nourish, and support the body holistically—offered an entirely new way of caring for animals and I realised: this is exactly what modern pet care is missing,” says Stephen.

Taking a leap of faith, Stephen took the grief of losing his beloved pet and founded LitPet. “Our mission is to address the root causes of stress-related health issues by combining Eastern herbal wisdom with modern veterinary science. LitPet isn’t just about supplements. It’s about changing the way we think about pet wellness—focusing on prevention, emotional balance, and intentional care. It’s about making sure no pet parent ever feels as helpless as I did.”

The range is designed to meet real-world health needs—from stress and anxiety to immune support, detoxification, and cardiovascular health. Each formula is carefully balanced using clinically active ingredients at therapeutic levels, ensuring both safety and efficacy. LitPet supplements are made with no fillers, artificial colours, or preservatives. All products are manufactured in GMP-certified UK facilities and undergo third-party testing for quality and safety giving pet parents full transparency and trust in what they give their animals. Their products are thoughtfully designed for daily use, ensuring high palatability and compliance, even for picky pets. LitPet’s packaging is also FSC-certified and 100% recyclable. 

“In short, LitPet is special because it sees pets not just as patients, but as family. Our products are the result of science, soul, and sustainability—designed to help dogs (and soon cats) live longer, healthier, and more balanced lives. We are delighted to be nominated for the PetQuip Awards and that the Pet Industry has woken up to the possibilities of Traditional Chinese Medicine in preventative Petcare” says Stephen.

To find out more about LitPet visit: www.litpet.co

Leading Northamptonshire-based pet accessory company Trinkety Paws, which designs and manufactures fashion-forward, practical collars and leads for dogs, has made the finals of the PetQuip Awards in three categories this year.

Trinkety Paws has made the finals in the Supplier of the Year and UK Retailer of the Year (online) categories. Company founder Nadine Berger has also been nominated for the Rising Star category.

Nadine started the business as a hobby when she spotted a gap in the market for dog accessories that were not only stylish and vibrant but were also practical for her two dogs, Ozzie a Weimaraner and Labrador Cross and Cooper, a German Shorthaired Pointer.  

During Nadine’s research she came across BioThane© a brilliant material that was waterproof, easy to clean and available in a whole rainbow of colours. It was also adaptable enough to incorporate different designs and patterns. Her hobby eventually turned into an award-winning business.

Nadine said: “At Trinkety Paws, we blend function and fashion to create high-quality, durable dog accessories that are as bold and joyful as the dogs who wear them. Every item is expertly handmade in our workshop using only premium materials, such as our waterproof BioThane webbing, and premium Rope. Both waterproof, easy to clean, and built to last. 

“BioThane is smooth, vegan, odour-free, and strong enough to handle the most adventurous dogs, while our rope is lightweight, quick-drying, and resistant to mould and dirt. Whether your pup loves muddy trails or wild swims, our accessories are made to keep up and look great doing it.

“We currently handcraft around 1,200 products each month, a number that’s steadily rising thanks to the popularity of our designs.” 

Trinkety Paws’ typical customers are passionate dog lovers who want high-quality accessories that match their pup’s personality and lifestyle. They range from adventurous explorers who put their waterproof gear to the test, to stylish urban dog owners who love bold colours, style and fashion-forward design. They can cater for every size and breed—from tiny toy breeds to giant breeds and with over 50 collar and lead designs, they offer something for every pup and every walk—from rugged countryside trails to polished city strolls. Products are recommended by dog walkers, trainers, and vets and Trinkety Paws also work closely with many SEND customers and wheelchair users to create custom-fit solutions that meet their individual needs. 

Nadine added: “We are delighted to be recognised by PetQuip once again this year and we are excited to be exhibiting at PATS.”

Trinkety Paws will be exhibiting its latest designs to the pet trade at PATS on stand A19.

For further information please visit:

www.trinketypaws.co.uk (consumer)

www.trinketypaws-trade.co.uk (trade)

Excitement is building across the pet industry as the PetQuip Awards 2025 finalists are revealed. The PetQuip trade association has just released the awards shortlist, which features businesses and individuals whose innovation, ingenuity and achievements have set them apart, in an exceptionally competitive year.

Spanning 16 categories, the list reflects the extraordinary diversity and creativity that make the pet sector so dynamic - from ethical, groundbreaking product to outstanding customer service and community impact.

“The calibre of entries this year has been remarkable,” said Joe Denham, Director General, PetQuip. “Our finalists represent the very best of the industry and we can’t wait to celebrate their success.”

The awards were evaluated by a distinguished panel of experts from across the pet care industry, ensuring a transparent and fair judging process. Judging for most categories took place at Birmingham Dogs Home in early August and included some of the rescue and volunteers’ dogs who were delighted to try out some of the entries!

The winners will be crowned at the PetQuip Awards Dinner on Monday 29 September at the National Conference Centre, alongside PATS.

More than just an awards ceremony, the evening is a chance for the pet trade to come together to reconnect with friends and colleagues, applaud the year’s achievements, and enjoy a celebration of the industry’s shared passion.

The evening starts with a drinks reception, followed by a three course table service dinner, charity prize draw, sparkling entertainment and the awards ceremony.

PetQuip Awards 2025 finalists

Supplier of the year

Copdock Mill Wholesale

Law Print & Packaging

NAKED DOG

Pedigree Wholesale

Trinkety Paws Limited

Pet Trade Innovations Ltd

Natures Pet Products Ltd

Buitelaar Group

Landguth

Durham Animal Feeds

We.pet Independent Pet Wholesale

CASCO Pet

Bella+Duke

Bugalugs Pet Care

Business service of the year

K9 Paws Behavior Dog Training

Behavet

Pet Trust UK

iPET Network

Pickles Pet Pantry

Most promising new starter business

Delphi Dog Ltd

It's The Dog's (sub brand of Protein Ball Co)

Pawionic

DotDotPet

PAWD DRINKS

LitPet Supplement

AniVatio

Zesty Paws UK

By Teddy

Sustainability award

Nilaqua Pets

Buitelaar Group

Grub Club

BrewBix

Landguth

Theresa Swann exporter of the year

Buddycare

Landguth

We.pet Independent Pet Wholesale

Bugalugs Pet Care

Product of the year: food & treats

Dougie's Pets - Veggie Superfood Boost  

Baboo Gelato - Doggy Doggy Yum Yum Frozen Treat

Nutriment - Nutriment Gently Steamed

Nutriment - Nutriment Nuggets

Nutriwolds Raw Ltd - Nutriwolds Hearty Herring Complete and Balanced FEDIAF Raw Recipe for Dogs

Zesty Paws UK - Zesty Paws Allergy & Immunity Chews Salmon for Dogs

Wilsons Pet Food - Wilsons Fresh

Durham Animal Feeds - Meaty Bites Range

Canagan - Canagan Raw Freeze Dried Treats

Canagan - Canagan Raw Freeze Dried Toppers

Ruffingtons - Ruffingtons Luxury Dog Eclairs

Frozzys - Frozzys Happy Gut Yogurt Squeeze

Product of the year: healthcare & grooming

Bray Group Ltd - Quick Stop by Bray silver nitrate pencils and applicator sticks

PAWD DRINKS - PAWD DRINKS CALMING

LitPet - LitPet Pawsitive Powder-Stress relief and calming supplement for dogs

Zesty Paws UK - Zesty Paws Probiotic Dog Chews Pumpkin Flavour

Pet Head Health - Pet Head Health Oatmeal Soothing Cream (85ml)  

AniVatio - AniVatio ProGut and Puppy Tummy Tamer

AniVatio - AniVatio ProJoint oral gel

Mountain Paws - Dog First Aid Kit  

Pet Remedy - 200ml Calming and emotional wellbeing spray

Buddycare - Buddycare Paw & Nose Balm

Product of the year: accessories & technical

Delphi Dog Ltd – The Delphi Dog Drying Sock

Hurtta – Hurtta Safeguard Harness ECO

The Muzzle Movement – The Muzzle Movement Size Harry 2.0, welfare-friendly dog muzzle

Tug-E-Nuff – BOB: The 3-in-1 Dog Dummy

Pup & Kit – Lid-it Dog & Cat Bowl with Stay-Fresh Lid

Pet Trust UK - Pet Trust UK – Centralised Platform & Digital DogTag

By Teddy - The Cosy Car Seat   

Woof and Snout - Explorer Dog Collar   

Tavo Pets UK - Tavo Pet Safety Travel Range: Featuring Maeve™, Dupree™, Crispin™, and Hendrick™  

UK retailer of the year: multiple

Winner to be announced on the night

UK Retailer of the year: online

Kavee

The Muzzle Movement

Trinkety Paws

Tug-E-Nuff

The North East Pet Shop

Our Pet Village Ltd

UK retailer of the year: independent

Lockerbie Pet Supplies

Wildwood Pets

Joywyns Pet and Country

Coningsby Pet and Aquatics Ltd

PET STOP

Our Pet Village Ltd

Pickles Pet Pantry

Doodledales

International retailer of the year

Winner to be announced on the night

Best marketing campaign

R & E Bamford Ltd

Tug-E-Nuff

Buddycare

Naturo Natural Pet Food

Frozzys Ltd

Rising star

Grub Club – Jake Foster

Trinkety Paws – Nadine Berger

Tug-E-Nuff – Danny Nelis-Rouse

iPET Network – Claire Kent

Pickles Pet Pantry – Katie Parker

Employee of the year

Pet Trade Innovations Ltd  –  Liane Avery

Fold Hill Foods Ltd – Ann Child

Lifetime achievement award

Winner to be announced on the night

PetQuip Awards are sponsored by:

Leopard Co – headline sponsor

Copdock Mill Wholesale, Pedigree Wholesale, Petface, CIPS (China International Pet Show), Law Pring & Packaging, Noble Futures, Zoomark, Interzoo, PBW, PPM, Buddycare, James & Steel, Pet Sourcing Fair China, China Pet Industry Association, GBH Exhibition Forwarders and Uniexpress.

In association with PATS

More information:

• Finalists’ Booklet
• Ticket booking
• Judging panel

For details of PetQuip membership, please e-mail info@petquip.com or visit www.petquip.com

A South London pet shop, threatened with closure because of rising costs and a growth in shoplifting, is to remain open thanks to a last-minute reprieve.

Dabners Pet Shop in Croydon had served generations of pet owners in the area for over 60 years.

But company director Mark Oram wrote on the store Facebook page this week: "We’ve managed to weather the storm, and Dabners as you know will remain open on Surrey street. The same friendly team is here, caring for pets as always. We’re proud and grateful to have found a way to continue our journey. We hope to see you in store soon."

Mark had threatened to close the store for the final time on 16th August, saying: “It gives me great sadness to inform you all that the Dabners website will close immediately and the 60-year-old Dabners pet shop in Surrey Street Croydon will close its doors for the very last time.

“I would like to thank the thousands of customers for their loyalty and support over the last 60 years, you will be very much missed by myself and all the staff, but unfortunately with continuous rises in overheads, which were made particularly bad by the present government, and the significant growth in shoplifting, this family independent pet shop will now sadly have to close for good.

“Once again, many thanks to all our loyal customers for their support and my wonderful members of staff for their hard work and enthusiasm over the last 60 years.”

Inspired Pet Nutrition has entered into an exclusivity agreement with Eurazeo SE for the acquisition of Ultra Premium Direct, France’s leading direct-to-consumer pet food company.

The transaction, which is subject to customary clearances and closing conditions, will mark IPN’s second acquisition in France, having announced the acquisition of Sopral last month.

Ultra Premium Direct (UPD) is France’s leading online pet food brand, renowned for its high-quality ingredients, accessible pricing for premium products, and exceptional customer service. Its distinctive factory-to-consumer model, powered by a data-driven e-commerce platform and widely adopted subscription service, enables direct delivery of grain-free, natural pet food tailored to carnivorous diets. Complementing its digital success, UPD has expanded into a profitable mono-brand store network, accelerating its reach to offline customers and supporting its European growth ambitions.

Arthur van Benthem, CEO of IPN, said: "UPD has delivered impressive growth in both sales and profitability and represents a strong strategic addition to IPN. It brings with it a sophisticated, proven e-commerce platform with significant international growth potential, a rapidly expanding mono-brand store network, and another outstanding brand to our portfolio. The business is highly complementary to both IPN and Sopral. By combining UPD’s direct-to-consumer strengths with Sopral’s extensive manufacturing capabilities and IPN’s broader network and customer base, we unlock powerful opportunities to accelerate our ambitious growth plans across Europe. We look forward to working with our expanding team to realise this potential."

Sophie Wincker, CEO of Ultra Premium Direct, said: “We are delighted to be joining forces with the IPN team. In recent years, we have built a unique platform that successfully combines product finishing and packing operations, logistics and ecommerce capabilities to build a loyal customer base across France. We have a clear roadmap to build on these successes to diversify and grow our business. IPN’s expertise, strength and capabilities, including Sopral’s state-of-the-art manufacturing facilities in France, will allow us all to accelerate these plans.”

The British Independent Retailers Association (Bira) has expressed grave concern over the mounting challenges facing the UK high street, as a series of major retailers announce significant restructuring plans, store closures and job cuts.

Andrew Goodacre, CEO of Bira, said: "It's deeply saddening to see long-standing high street chains announcing significant profit reductions and facing existential threats. These developments provide yet more examples, if they were needed, of the urgent need to support high street businesses across Britain.

"What we're witnessing is further evidence of persistently low consumer demand and reduced discretionary spending. Our recent Heartbeat Survey revealed that 46% of independent retailers reported worse trading in Q2 2025 compared to the same period last year, with stretched household budgets leaving customers unable to afford discretionary purchases. With food inflation set to increase to 6% by the end of the year, we can expect this worrying trend to continue as people see their bills for essential items rise even further.

"The government must act now to reduce business rates and close the low-value import loophole that is devastating our high streets. We cannot afford further delay."

The warning comes as several prominent retailers face severe difficulties:

• River Island is set to cut another 110 roles under its restructuring plan, bringing total redundancies to over 200 this year. The fashion retailer has secured High Court approval for a plan that includes closing 33 UK stores and implementing rent cuts of between 25% and 75% across 71 locations.
• Hobbycraft is closing nine more stores this month and in September, affecting locations in Bromborough, Southport, Stratford-upon-Avon, Wigan, Maidenhead, Chichester, Stafford, Kings Lynn and Crayford. The arts and crafts specialist is restructuring to try to secure the future of at least 99 stores and 1,800 jobs.
• Claire's has collapsed into administration in the UK and Ireland, putting more than 2,150 jobs at risk after failing to find a suitable buyer. The accessories chain, which operates nearly 300 UK stores, had warned staff that bailiffs may attempt to recover debts and stopped accepting gift cards before the administration announcement.

Mr Goodacre highlighted a significant factor contributing to the crisis: "We're also seeing further evidence of the devastating impact of the loophole that allows low-value items to enter the UK duty-free and often VAT-free. These imports, valued at £5.9 billion annually, are direct replacements for products sold by retailers like Claire's and Hobbycraft, representing £5.9 billion taken directly from our high streets and the UK economy."

With high street businesses seeing their models collapse due to ever-increasing costs, consistently low discretionary expenditure, and the industrial-scale growth of low-value imports into the UK, Bira is calling for immediate government action to close the low-value import loophole, reduce business rates rather than increase them, and implement policies that support consumer confidence and discretionary spending.

The urgency of business rates reform was underscored by Bira's recent research, which found that 47% of independent retailers identified this as their top priority for government action.

"The government must act decisively to level the playing field for UK retailers," Mr Goodacre concluded. "Every day of delay means more job losses, more empty shops, and further decline of our vital high streets. The time for action is now."