Over the next three years, two thirds of the UK Petcare category growth will be driven by natural products like new clean-eating petfood brand NUTRO.

Containing the finest natural ingredients, the NUTRO range provides owners with clean and wholesome meal choices for their pets.

NUTRO Wild Frontier is grain-free and made from an impressive 70% of animal ingredients (90% in wet food), meaning it is over 40% total protein and packed with rich sources of venison, beef, turkey, chicken and fish, for a taste that dogs and cats love and full of the ingredients they need.

NUTRO is being showcased at PATS Telford later this month.