Visitors and exhibitors alike are excitedly preparing for the UK’s leading equestrian trade exhibition, which opens its doors in 10 days time.
BETA International, sponsored by Neue Schule, takes place on Sunday 11th September to Tuesday 13thSeptember, with leading companies eager to showcase their new products and services.
Bookings for the showpiece at NAEC Stoneleigh, Warwickshire, have been impressive as major brands show their commitment to the event.
Elico Equestrian, who missed BETA International in 2021, is excited to be returning to the UK’s leading equestrian exhibition at the NAEC Stoneleigh.
Director Keith Ellis said: “BETA International is going to be an excellent opportunity to meet up with everyone face to face once again, a chance to showcase all the new products which we have added to our portfolio since the exhibition in 2020.”
One business that will be exhibiting for the first time at BETA International is Leon (Ultralight) Boots, whose Kevin Burgess said: “This exhibition is an excellent event as our Wellington boot offering is perfect for the equine, pet and country markets. We’re excited to showcase to BETA International visitors what we have to offer and how we can provide a more affordable alternative to what is currently available on the market.”
BETA International will be packed with top features, including the Shires Equestrian-sponsored New Product Showcase, which is designed to help visiting retailers and buyers find the latest products to hit the industry. Visitors will be able to view the products under eight categories: Clothing & Footwear, Feed & Supplements, General, Horsecare, Horsewear & Equipment, Pet Products, Saddlery & Tack, Safety.
Products will be judged by a panel of industry experts to determine the winners of the New Product Awards, sponsored by Equestrian Trade News.
Another popular feature of BETA International is the expert seminar programme, as the talks from leading figures in the equestrian industry offer a great opportunity to discover some useful trade secrets.
With the event reverting back to its popular show days of Sunday, Monday and Tuesday, after being held on Thursday, Friday and Saturday in 2021, BETA International is sure to be buzzing with activity.
Lynda Mortlock, director of Ingatestone Saddlery Centre in Essex, summed up the importance of BETA International, saying: “It’s an essential part of our trading year. We always discover new ideas and learn about new products and trends. Every year we seem to find new suppliers to give our customers a constantly changing product range.”
And Serena Harriman, director of Millbry Hill Country Store in Stokesley, North Yorkshire, added: “I find attending BETA International every year invaluable for myself and my team. The chance to visit many of our suppliers in one place presents a great business opportunity. The show is always easy to navigate and well organised, I would recommend visiting BETA to all equestrian retailers.”
To register for free entry to the show and to view the full list of exhibitors visit www.beta-int.com.
