In This Issue
Mixed reaction to launch of new pet trade show
PFMA wins prestigious Digital Campaign of the Year award
Burgess Hill pet store completes transformation
AmPet to distribute PoopPot in the UK
Pet firms risk losing out on talented staff, argues recruitment expert
Raise your profile at top pet industry event
Pooch & Mutt listed as one of the UK’s top ethical brands
Beaphar FIPROtec continues on the road to success
Get your own copy of Pet Trade Xtra
Pets at Home launches new brand of cat and dog food
Raising awareness of the dangers of hot cars
Mikki introduces Mighty Muzzles to training range
Winners announced for first BVA photography competition
TopSpec expands veterinary nutrition team
One pet abandoned every hour, says the RSPCA
Pet shop worker to run Great North Run in memory of beloved puppy
Society of Master Saddlers launches new website
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PFMA wins prestigious Digital Campaign of the Year award

The Pet Food Manufacturers’ Association has been recognised for innovation, winning the award for ‘Digital Campaign of the Year’ at the prestigious Trade Association Forum (TAF) Best Practice Awards 2016.

Formally supported by the Department of Business, Innovation and Skills, these eagerly anticipated awards recognise, reward and promote best practice amongst trade associations in the UK.

The winning campaign centred around education, working to ensure those at the front line of pet care are well equipped with all the information they need on pet food and popular feeding topics.

The digital tools included a short film animation on how pet food is made, a series of online factsheets and posters, all brought together on a new website optimised for use on smart devices.

According to Michael Bellingham, PFMA Chief Executive: “Receiving a Best Practice Award is a real honour and I’m delighted that the hard work of the PFMA team has been recognised.

"This project was brought to life with strong input from PFMA members led by the Communications and Veterinary Nutrition Groups.

"This is the third time in four years that PFMA has been recognised for displaying best practice in different areas of trade association work.”

To visit the award winning website and tools please go to 

For more information, call PFMA on 020 7379 9009 or email

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