In This Issue
Future-ready pet food sector strategy revealed
Frozzys unleashes bold new look for signature range
SUPERZOO opens registration with focus on product discovery, professional growth and industry connection
Microbiota Science set to takes centre stage
Strictly Come Dancing star attends Sunday Dog Social
The Paws Lab introduces new Pet Tear Stain Wipes
Pedigree Wholesale expands exclusive SportsPet range
Yorkshire clothing brand launches dog harnesses
'Don’t stop feeding this spring' say birding experts
Ten years on since compulsory microchipping for dogs
Get your own copy of Pet Trade Xtra
Bricks-and-mortar pet shop closes to focus on online side of business
Petplan warns cat owners of toxic spring plants
Top 10 pet insurance claims revealed
Time’s ticking for ticks
The best of last edition of Pet Trade Xtra
Retailer responds to ‘stop sale of live animals’ protests
Landmark event signals shift in pet care priorities
Pet shop window to be restored after lorry smash
PIF to support UK pet businesses at Interzoo
Revealed: Britain’s boom in dog ownership
Pets at Home still on course to post £92 million profit
Award-winning Magic Mud goes from strength to strength
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Editorial: neil@pottingshedpress.co.uk

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Pedigree Wholesale expands exclusive SportsPet range

 

SportsPet has launched its latest innovation in pet play – the new SportsPet Seamless Team Balls, arriving exclusively through Pedigree Wholesale. Designed to redefine durability and performance, these balls introduce a stitchless construction that sets a new standard for dog toys.

 

Inspired by the same advanced heat-molding technology used in professional basketballs, SportsPet has engineered a ball that fuses every layer into a single, seamless surface. The result? A high-performance toy with no stitching, no weak points, and no compromise.

 

Traditional pet balls often rely on stitched panels that can fray, split, or snap under pressure. SportsPet’s stitch-free design eliminates these vulnerabilities entirely, delivering unmatched toughness for dogs that love to chase, chew, and play hard.

 

The SportsPet Seamless Team Balls aren’t just built to last; they’re built to perform. They offer an energetic, responsive play experience that keeps dogs engaged, active, and entertained. Whether it’s a spirited game in the garden or an all-out play session at the park, these balls are made for champions of every size and breed.

 

Why stock SportsPet Seamless Team Balls?

  • Strong Margins: Designed to deliver excellent retail profitability
  • True Product Differentiation: Stitchless design stands out against traditional toys
  • Pro-Inspired Innovation: Heat-molded technology adds premium appeal
  • High Durability = Repeat Sales: Builds trust and customer loyalty
  • High-Impact Merchandising: Eye-catching and easy to sell in-store

The exclusive launch with Pedigree Wholesale presents a valuable opportunity for independent pet retailers to offer something genuinely different in a crowded toy category.

 

 

With clear product differentiation through its stitchless design and professional-grade construction, the SportsPet Seamless Team Balls provide a compelling story at shelf level: helping retailers drive customer interest, encourage repeat purchases, and build trust with durability-focused pet owners.

 

By stocking the Seamless Team Balls, independent pet shops can tap into growing demand for longer-lasting, high-performance toys while benefiting from the support and distribution strength of Pedigree Wholesale. 

 

It’s a chance to stand out with an innovative product that delivers on both quality and margin- giving retailers confidence in a range that’s built not just for play, but for long-term customer satisfaction.

 

Retailers interested in stocking the new SportsPet range are encouraged to contact their Pedigree Wholesale representative for further details, ordering information, and merchandising support.

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