In This Issue
Tetra celebrates 65th birthday with unique retail promotion
Finalists for the Pet Industry Federation Awards revealed
New jobs created with pet food company's £6m expansion
Junior bankers leaving high finance for the pet industry
Pet firm's expansion could lead to extra jobs
Pets Choice install defibrillators after heart attack incident
Tetra makes a splash underground with jaw-dropping aquatic installation
HOWND to offer up to 50% discount and prizes at PATS
A tasty antidote to over-priced pet snacks
Rising star Cotswold RAW makes PATS debut
Edgard & Cooper announces UK launch
PIF launches another new member benefit
Benyfit Natural set to make PATS debut
Meet the Natures Menu trade support team at PATS
Get your own copy of Pet Trade Xtra
Pet shop severely damaged by blaze
URICA partners with PetQuip to give members risk-free and debt-free access to cash
Mr Johnson's launches wildlife foods
Beaphar sponsors exotic birds at Linton Zoo
New supply chain director at Lily's Kitchen
BETA International's free coach service runs again
Muscle in with Blooming Pets’ new Muscle Toner
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Benyfit Natural set to make PATS debut

Benyfit Natural will be showcasing its complete raw food recipes for adult dogs for the first time at PATS Telford.

Benyfit Natural has become one of the fastest growing raw food manufacturers to hit the market in the last 12 months. They are rapidly increasing their number of retailers across the UK and their freezer deals are proving to be very popular. Their stockists tell them that they simply cannot keep up with the demand for their delicious recipes.

They have entered their raw food recipes in to four separate entries in the New Products Awards at PATS and visitors will also have the opportunity win one of their small freezers in a free prize draw on their stand or to get £100 of extra stock when they order a 5ft freezer at the show.

At Benyfit Natural they believe in the old adage that you only get out what you put in and that this certainly applies when it comes to  dog nutrition which is why they and their team have developed a range of recipes that combine the right balance of quality raw ingredients, vitamins and minerals to maintain the health, vitality and bounce of any dog.

Their company’s founder, Ben Van Praagh, is himself a leading gundog trainer who has competed across the UK with his dogs in gundog trials but he is also a qualified chef, having trained at Crawley College. With his belief that a balanced diet leads to balanced behaviour, he has been able to combine his understanding of training dogs with his nutritional background in order to produce a range of foods that are not only natural but are also nutritionally balanced and biologically appropriate.

The feeding of a raw bone and raw meat diet is thought to have many health benefits including helping to prevent ear and gland infections, skin allergies, diabetes, heart and joint problems. The feeding of raw bones is also good for the health of a dog’s teeth and gums.

The Benyfit Natural complete raw food recipes which are suitable for all adult dogs, use a variety of ethically sourced and Defra approved British human grade meats such as chicken, turkey and beef as well as tripe. They also contain ground bones, carrot, broccoli, swede, offal, flaxseed oil, kelp and herbs as well as raw eggs all of which offer a natural combination of vitamins, minerals, omega oils and amino acids to produce a healthy skin, coat, joints, thyroid and cell production as well as helping to support the immune system. The adult food is coarsely minced to provide the texture that dogs like. All varieties are designed to help maintain a healthy weight for an adult dog and are veterinary approved and were developed by Ben with the help of their team of advises who include veterinary surgeons, animal nutritionists and behaviourists.

They have recently brought out new packaging. Theirr new tubs which are BPA free to avoid leakage of any nasty toxins are made from recycled materials and are recyclable. Available in 500g and 1kg sizes, they can be conveniently stored in the freezer with the meat contents easy to portion out. They have also made sure that there is no soggy food of icy film on the top by blast-freezing the contents so that the texture and taste remains - a major selling point of the range.

 For further information visit our stand at PATS H50 or visit our website: www.benyfitnatural.co.uk

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