Former director of Mars Petcare’s Natusan, Rachel Andre, has launched cat care brand Tippaws – an independent direct-to-consumer, pet lifestyle company offering healthy and nutritious cat food and long-lasting clumping litter made from plant fibres.

Developed with feline nutritionists and made in the UK, Tippaws’ dry cat food range is naturally hypoallergenic and is made from 70% real meat and fish, with added prebiotics to support a cat’s gut health. The launch range includes four dry food recipes to cater for kittens, adult and neutered cats, as well as a Tippaws Taster Pack comprising of sample bags of the three adult meals. Trialled against other leading dry food in multiple taste tests, Tippaws emerged as the winning formula to please feline tastebuds.

For sustainably conscious cat owners, there’s also Tippaws Long-lasting Clumping Litter - a patented antibacterial formula made from plant fibres that are by-products, compostable, biodegradable and FSC certified. Designed for convenience, with one 6L bag lasting one cat 45 days, flushable Tippaws Litter has superior odour control, tight clumping, and low-tracking properties to offer practical solutions for one of the less desirable aspects of living with cats. A Tippaws litter scoop, made from recycled ocean plastic, is also available either as a standalone purchase or with the Tippaws Purrfect Essential Kit. 

Recognising that not all cats have regular access to food and or care, Tippaws also launches with a purpose-led mission to help make all cats purrs in the UK. For every order of 5kg of dry food or two bags of Litter or more, Tippaws will donate 50p to their first of many small charity partners Stray Cat Rescue. This is the first step in Tippaws long-term ambition to create a foundation that will fund multiple charities.

Tippaws Founder Rachel Andre says: “I set up Tippaws with the aim of making the nation’s cats purr, whether that’s from healthy and nutritious food that tastes so good a cat will stand on their tippy paws to get it or offering their owner insights on how to help their cat can live their best life from kitten to seniors.

"Working closely with experts in feline nutrition and behaviourists, Tippaws has launched a range in line with research on what Tippaws believe cats and their owners really want.

"Being a small, independently owned company, I also felt it was important that cats and kittens, who don't yet have a loving home to call their own, get to purr too, which is why a focus on partnering with cat rescue charities has been incorporated into our business model from the get-go.”

Tippaws Dry Cat Food is priced from £5 for a 300g sample pack, with Tippaws’ Long-lasting Clumping Litter priced £13.99 for a 6L bag. Cat parents can also opt for the Purrfect Essentials Kit for a new cat or kitten, which includes a 1.5kg bag of any recipe food, a bag of litter and the litter scooper for £29.99. Tippaws products are available exclusively at tippaws.com as a one-off purchase or on a subscription basis, with the option of cancelling a subscription at any time.

For more information, visit Tippaws.com and follow @weareTippaws on social.