Danish Design won a major award at the BETA International trade show at the NEC this week, picking up the Best Small Stand accolade.

The judges commented: "A striking, simple stand making great use of a small space. Products were thoughtfully displayed and attractively merchandised, and staff were engaging, enthusiastic and extremely helpful."

Annelise Lockley, from Danish Design, said: "We are thrilled to win the Best Stand under 32m at BETA. It is our first time exhibiting at the show and a lot of hard work went into the organisation of the stand. The award is also a credit to the Danish Design team who worked at the show."

Polished and professional exhibition stands at BETA International enjoy a fabulous reputation as some of the finest in the world. Carefully planned and constructed, they create powerful and effective commercial space that is both attractive and engaging. The BETA International Best Stand Awards seek to reward companies that go the extra mile.

Every exhibitor is automatically entered into the awards and placed in one of two categories – Best Large Stand (32 sq m and over) or Best Small Stand (under 32 sq m). Judges Sally Atkinson and Jay Hare, of the show’s chosen charities, the Riding for the Disabled Association and HorseBack UK, selected the winners.

This year, the trophies went to...

BEST SMALL STAND

Winner: Danish Design Pet Products

Judges’ comments: A striking, simple stand making great use of a small space. Products were thoughtfully displayed and attractively merchandised, and staff were engaging, enthusiastic and extremely helpful.

Highly commended: Etree

Judges’ comments: A small stand that utilised every inch of space to great effect. It was extremely well thought-out, giving high importance to attractive visuals, yet retaining plenty of room to do business.

BEST LARGE STAND

Winner: Carr & Day & Martin

Judges’ comments: An elegant stand created in a traditional style with a classy feel. Staff were extremely helpful, friendly and had great product knowledge.

Highly commended: Shires Equestrian Products

Judges’ comments: An eye-catching, modern stand with a stunning central display of horse rugs and effective lighting. Displays were well thought-out easy for retailers to view.