In This Issue
Computer giant Acer enters UK pet market
Pet store supports animal engagement initiative in schools
Dog treat bakery grows into thriving business
HOWND reaches final of Emerging Entrepreneur contest
Evolution Aqua launches PURE Aquarium Bomb
Health and wellness A-listers choose Pooch & Mutt
Collarways excited by the launch of Qwizl toy
Get your own copy of Pet Trade Xtra
Accused 'admitted' 1993 pet shop pensioner murder
Owners prefer their loyal pets over their partners
Naturo Pet Foods becomes official Crufts supporter in UK marketing drive
Pets Choice launches new Webbox cat treats
King British launches product guide
Company offers new dog owners a week off to look after pets
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Owners prefer their loyal pets over their partners
 
  • 78% of owners say their pets are more loyal than their partner
  • 86% would rather curl up on the sofa with their pet than their partner
  • 90% more likely to buy a treat for their pet than their partner
Love might not have been in the air on Valentine’s Day this week as over three-quarters of pet owners say their four-legged friends are more loyal than their partners.

New research from PDSA Pet Insurance also found that owners value the unconditional devotion shown by pets over attention from their human partner. In fact, with a whopping 86 per cent of pet owners prefer to curl up on the sofa with their pet, rather than their other half.

Tina Sleigh, PDSA Pet Insurance Manager, said: “The loyalty and devotion that our pets show towards us is unwavering and it’s heart-warming to see so many owners want to repay some of that friendship to their pets; even though they might end up in their partner’s bad book!”

The survey^ also found that 90 per cent of owners were more likely to buy a treat for their pet than for their significant other.

The reciprocated love for their pets sees owners going to great lengths to keep them happy: three per cent of owners say they have even cancelled or changed their holiday plans because their pet was unwell.

Meanwhile, one-in-ten pet owners say that providing vet treatment has been their biggest commitment to their pet, sometimes shelling out thousands of pounds for treatment when their pet became seriously ill.

Tina added: “Nine-out-of-ten pet owners admit to buying treats for their pets and ten per cent say their pet’s health is their biggest commitment., But despite this we know that 65 per cent of cat owners and 43 per cent of dog owners haven’t insured their pet**. So I’d encourage anyone looking to treat their four-legged friend this Valentine’s Day to consider a pet insurance policy. It might not taste as good as a treat but it’s much better for them.”

PDSA’s Defaqto* 5 Star rated Pet Insurance offers four levels of cover and includes holiday cancellation cover as standard (limits apply). Sales of policies raise funds to help the charity’s vets and nurses to provide veterinary treatment for the most vulnerable pets in society.

For more information go to www.pdsa.org.uk/petinsurance.

^Research conducted via online poll 4–7 February 2017 by 249 pet owners

*Defaqto 5 Star Rating applies to our Plus and Premier policies only. Defaqto’s Star Ratings provide an independent assessment of the quality of financial products.

**Insurance data from the PDSA Animal Wellbeing Report 2016, produced in association with YouGov
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