The new Beaphar CatComfort Calming Range helps cat owners to provide a calm, stress-free home atmosphere for their pets.

Using pheromones, which are clinically proven to promote feelings of reassurance and prevent unwanted behaviour in cats, the Beaphar CatComfort Calming Range provides your customers with simple, easy-to-use products, which offer a long-term solution to reducing cats’ stress and preventing unwanted behaviour around the home and while travelling.

Pheromones are the invisible markers left by cats to mark an area as a safe, comfortable space, and are often associated with feelings of reassurance and happiness. Cats leave these pheromone markers by rubbing up against objects or people, which creates a positive connection between the cat and the object, space or person.

When a cat feels comfortable and reassured, they are less likely to exhibit problem behaviour, such as scratching or spraying. By using a synthetic replica of these pheromones in the Beaphar CatComfort Calming Range, it gives cats an indication that the area is a ‘safe-space’, helping them feel more comfortable and settled, and reducing problem behaviour.

The range includes the Beaphar CatComfort Calming Diffuser – Starter Kit, an easy-to-use plug in diffuser which promotes feelings of reassurance and prevents unwanted behaviour for up to 30 days.

The handy Beaphar CatComfort 30 Day Refill is also available, meaning your customers can use this product all year-round, and guaranteeing repeat sales.

Also available is Beaphar CatComfort Calming Spray, which is ideal for use around the home and while travelling. Long journeys, and visits to the vets or catteries can be a stressful experience for cats, so spraying the inside of cat carriers 15 minutes before the journey will help your cat feel less anxious.

To support the products in-store and encourage customers to lift them off the shelves, Beaphar has created eye-catching point-of-sale items, including an informative consumer leaflet, A4 and A3 posters, wobblers and a striking counter display unit.

Alongside this, the company has also produced digital assets which can be used across social media and your own website. Simply log in to our Trade Zone, and download them from the Media and Marketing Tab.

For more information about the new Beaphar CatComfort Range, contact your local Sales Executive or call the Customer Service Team on 0333 0066236 or email info@uk.beaphar.com.