It’s not often a new wholesaler launches into the UK pet food market but that’s exactly what’s happened at PATS Sandown with the launch of We.pet Independent Pet Wholesale.

The company's Dan Vander said: "We.pet are fiercely loyal to the independent pet channel in the UK and will sell only to David not Goliath.  We will never supply internet-only retailers such as Amazon, Ebay or Zooplus nor will you find any of our products in any of the national supermarkets.

"We.pet believe in better value through quality with unique and wholesome products.  Our partners will have the choice of a unique range of high-quality premium dog, cat and wild bird brands that we are distributing exclusively via the Independent Channel in the UK.  Three-quarters of the brands already have established track-records of UK retail sales although the Independent Channel have never had wholesale access to them before.

"We.pet will be a dependable ally to the independent channel of the UK pet trade and PATS Sandown will see the UK wholesale debut of two new food brands as well as the worldwide debut of a completely new cat food brand to support our strategy of providing our partners with highly palatable and desirable, market-leading products that are only available via this channel."

You can find out more about We.pet on stand G2 in Surrey Hall at PATS Sandown 2020, and for more information contact Dan or Robert on 01342 710420.