In This Issue
Australian firm acquires UK pet business Billy+Margot
Revealed: the secrets of success of the UK's Pet Retailer of the Year
Shop fitting is crucial to a store's success
PATS Telford breaks 2,000-visitor mark…AGAIN!
Picture round-up from the pet extravanganza
Telford our 'biggest and best yet', say award winners Beco Pets
Torus Bowl proves to be a winner for Dog Rocks UK
Pet Rebellion's novel way to showcase car mats
Exciting ranges from Bucktons and Nature's Feast
Free bubbly to pet business who joined PIF at PATS
Vividarium scoops pet industry’s top accolade
Bessie and Boo set to launch Guide Dogs fundraising week
Get your own copy of Pet Trade Xtra
New Look's former CFO joins ranks of Pets At Home
PATS Telford 2016 New Product Award winners
PetQuip Award winners
Ultimate Goldfinch Mix scoops award
Ozzy's on-screen death set to devastate Coronation Street fans
Lifetime Achievement Award for Bruce Fogle
Innovative new dog bowl earns TV Supervet praise
NAF's sparkling trade fair sponsorship
See how the experts have 'A Way with Dogs'
Noel Edmonds says he hasn't lost the plot over pet website
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Australian firm acquires UK pet business Billy+Margot

V.I.P Petfoods Pty Ltd, trading as Real Pet Food Company (RPFC) in Australia, announced it has acquired the UK business Billy + Margot from its current parent company, The Company of Animals.

Billy + Margot is a UK based producer and distributor of optimum nutrition for Dogs. It gained traction in the market after successfully being supported through its appearance on ‘BBC Dragons’ Den’, and was subsequently bought by The Company of Animals in July 2015.

David Grant, CEO for RPFC said the acquisition represents an important step in the Company’s strategy to grow internationally and enter the UK market with a strong and strategically aligned brand to that of the company’s current portfolio.

Mr Grant pointed out that RPFC is the global market leader in Chilled & Fresh Pet Food.

“This move will strengthen our position in the pet care market globally,” he said.

“Importantly, it allows us to continue to focus on natural and organic ranges that are becoming increasingly important to our consumers."

V.I.P Petfoods was acquired by Quadrant Private Equity (Quadrant) in June 2015.

Billy + Margot's founder Marie Jones told Pet Trade Xtra she is staying with the company as Country Manager.

Pictured: Marie Jones (right), who entered the Dragons' Den and won investment from Deborah Meaden.

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