In This Issue
Fears auctioned-off pet food could flood the market
An appetising upgrade to our Adult Sensitive recipe
Put your best paw forward in 2019 with Different Dog
Scruffs to showcase luxury range at Parisian show
Fish4Dogs comes to the aid of 'fleeced' rescue charity
Sustainable dog food set to revolutionise pet market
Best of British on show at PATS Sandown
Good pet food labelling code endorsed by EU
King British says ‘give your fish the Royal Treatment’
Get your own copy of Pet Trade Xtra
Woman receives £2 refund from Poundland after finding mouse in pet food
WildWash excels in its cruelty-free status
CSJ still celebrating 20 years on!
New 100% natural gentle British dog shampoo
Revealed: Top 50 pet industry news stories of 2018
The best of the previous Pet Trade Xtra
Pet food recalled after testing positive for salmonella
Ten million owners don't know what's in their pets' food
Pets at Home ramps up training recruitment scheme
Vince the Vet completes launch of unique range of clinically proven, natural supplements and remedies,
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Good pet food labelling code endorsed by EU
 

A new edition of the FEDIAF Labelling Code has been approved by the EU Standing Committee for Animal Nutrition.  It now includes updates since the first edition of the Code was endorsed back in 2011, which is based on the EU Regulation for the Marketing and Use of Feed.
 
The FEDIAF Code is officially recognised as a practical tool for industry and authorities offering guidance on how to label pet food products – for the benefit of pet owners.  It ensures a level playing field within industry and is used by the authorities.
 
The FEDIAF Code clarifies common questions such as:

  • How to label ingredients or additives?
  • Which consumer-friendly terms can be used?
  • What does the term “meat and animal derivatives” mean?
  • How are concentrated, dried ingredients mentioned on the label?
  • Is it legal to highlight functional health benefits of pet food products?
  • How do labelling rules apply to online trade and promotions?

 

According to Michael Bellingham (pictured above), PFMA Chief Executive: “EU Regulation lays down key labelling requirements for pet food. However, these need interpretation, examples and clarifications, to explain how these work in practice. 

 

"The Code ensures that the 28 EU Member States follow the same labelling rules and, as a result, we have better and harmonised labelling throughout the EU. The document is also a huge support to PFMA members.”


A large section of the Code is dedicated to explaining how manufacturers can make product claims.  It sets out how these must be scientifically substantiated: accurate, truthful and understandable for the purchaser.


Some labelling regulations are extremely technical and therefore FEDIAF has included a “Guide for Customers” or “Layman’s Guide”.
 
The FEDIAF Labelling Code can be downloaded from the FEDIAF website www.fediaf.org
 

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