In This Issue
Pets Choice acquires Pettex and its cat litter division
Award-winning brand secures listings in leading stores
Entries closing soon for PIF's Innovation Awards
Group55 announces expansion with move to new premises
NOVA expands natural dog treat range
PAWD DRINKS makes finals of Business Start-Up Awards
Final Call for Entries: PIF Paws in Spring Competition 
Grow your business with the right packaging
It's The Dog's teams up with Canine Principles
Birmingham Dogs Home appeal for fundraising challenge
Southwest rescue centres enjoy Scottish treat
YDOLO launches high-protein wet dog food range
Get your own copy of Pet Trade Xtra
OATA boss announces his retirement
PetQuip to host British group at Pet Fair South East Asia
PetQuip welcomes new Director General
Low traffic neighbourhoods bring new life to Britain's high streets
Owners leave pets vulnerable by missing vaccinations
Zoomark welcomes Dr. Pol
The best of last edition of Pet Trade Xtra
The Nutriment Company strengthens UK portfolio with acquisition of Bulmer Pet Foods
Multiple brands on show at PATS 2025
Dog food firm Different Dog raises £10m investment
Pet retailer approaches £100k fundraising target
Pet firms cause a stir with April Fools hoaxes
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Pet firms cause a stir with April Fools hoaxes

Pet companies have been causing a stir this week with April Fools hoaxes, including HayPigs! launching Aqua Wheeker, the world’s first premium bottled water for guinea pigs.

 

HayPigs! announced that Aqua Wheeker was a natural spring water, sourced and bottled in the foothills of the Andes Mountains. Renowned for its incredible purity, and rich mineral content, it is said that the local Peruvian population, including the native guinea pigs, have for generations thrived due to the health benefits from drinking it. 

 

Available in a 320ml and 600ml glass bottle, Aqua Wheeker was said to be compatible with most pet bottle spouts, making it easy to mount in your cage and very gluggable for your piggies. 

 

HayPigs! co-founder Helen Cridland explained: “It is clear that demand for premium bottled water is on the up, with consumers increasingly choosing to buy water that is free from contaminants and enriched with minerals, rather than risking taking it from the tap. Given this trend, it clearly makes sense that we’d want the same for our pets! Water is an essential part of any small animals’ diet, and it is important that this water is kept clean and fresh for our little ones. With Aqua Wheeker, water is life!”

 

Husaand and co-founder Rik continued: “We’ve been trialling this water with our own guinea pigs for months now and they have certainly got a spring in their step! We had one lazy piggy that would spend most of her days sat with her head in the hay hopper. Since drinking Aqua Wheeker™ she’s been like a new sow, zooming about her cage and doing laps of the outdoor run! Hydration is clearly super important for guinea pigs, so whatever source you choose, make sure to always offer plenty of fresh drinking water with your feeding hay. Your piggies will love you for it!”

 

Meanwhile, Dorwest announced it was launching a new dog bottom-flavoured toothpaste ‘Sniffy Bum Bum’.

 

The company stated that Sniffy Bum Bum toothpaste had been developed by experts to support the calming pathways in dogs to create a toothpaste all dogs will love. Brushing dogs’ teeth can sometimes be a real chore for owners, but with a tasty toothpaste on the menu, Sniffy Bum Bum provides a calming and interesting scent all dogs will love.  

 

Jo Boughton-White Msc, Managing Director at Dorwest comments: “Every dog loves a bum sniff. We’re really proud of Sniffy Bum Bum and feel this is exactly what all dogs want. A toothpaste they simply can’t get enough of.” 

 

For your free scratch & sniff sample, to purchase or to find out more, please visit: www.dorwest.com/blogs/blog/dorwest-launches-new-dog-bottom-flavoured-toothpaste

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