Organisers of BETA International 2020 are looking forward to welcoming Her Royal Highness The Princess Royal to the trade show on Tuesday 21 January, when she will be given a tour of the halls and introduced to members of the equestrian industry.

The visit will allow The Princess to meet young entrepreneurs and see the work of apprentice and student saddlers who will be displaying their skill, precision and craftsmanship. Exhibitors and visitors will also be able to hear The Princess give a short address during her visit.

“We are extremely honoured that The Princess Royal has accepted our invitation to visit the show,” said BETA International organiser Claire Thomas. “She is held in high regard throughout the equestrian world for her charity work and vast knowledge and enthusiasm for all things equine – in addition to her own abilities as a horsewoman.”

Her Royal Highness is connected to more than 300 charities, including positions as president of the Riding for the Disabled Association and perpetual master of the Worshipful Company of Saddlers. She is the British member of the International Olympic Committee and president of the British Olympic Association, and was the first member of the Royal Family to compete in an Olympic Games.

Her daughter, Zara Phillips, is clearly following in her mother’s footsteps with an incredibly successful equestrian career – and an eventing team silver medal in London 2012.

BETA International is the leading trade show for equestrian, pet, country and giftware. The 2020 show takes place at the NEC, Birmingham, from 19 to 21 January. Entry is strictly trade only and free on registration at beta-int.com.

For further information, please contact Fiona Berry, email info@beta-int.com or telephone +44 (0)1937 582111.