A freeze- and air-dried pet treat and pet food company – Waita – that made its debut at PATS, is celebrating the news that it has made the finals of the PIF Awards in two categories.

Not only has this young business been nominated for Supplier of the Year but its Duck Blood, breast & liver, freeze-dried, multi-protein treats have been nominated for Best Pet Treat.

Waita Pets was started by founder Bolun Li and Wendy Wang and the inspiration for the business came from their own beloved pets Cho their cat a British Shorthair and their dog, Toto a Dachshund cross Jack Russell.

Like many devoted pet owners, they sought only the highest quality for their furry family members: food that was natural, and crafted with trustworthy, pure ingredients. Driven by this commitment, they immersed themselves in the world of freeze-dried raw and air-dried nutrition, bringing treats that sparked joyful tail wags, eager paw taps, and delighted sniffs. Their mission is to develop products that prioritise health, transparency, and the genuine needs of their furry friends.

Waita Pets’ products stand out from the crowd due to their commitment to quality, transparency, and innovation in pet nutrition. At the core of their range is freeze-dried technology, which preserves the natural nutrients, flavours, and textures of real ingredients without the use of high heat or artificial preservatives. This process ensures that pets receive the full nutritional benefits of raw food, in a safe, convenient, and shelf-stable form.

Their typical customers are conscientious pet owners who view their pets as family and are deeply invested in their health and well-being. They are often well-informed, research-driven individuals who prioritise high-quality and natural products. Many are seeking alternatives to mass-produced pet food, looking instead for nutrition that mirrors a more natural, biologically appropriate diet. These customers appreciate the convenience of freeze-dried food while valuing the benefits of raw nutrition. 

Their product development is grounded in rigorous research and a strong commitment to nutritional integrity. Waita began by thoroughly studying species-appropriate diets, focusing on the natural nutritional needs of dogs and cats. This involved reviewing current scientific literature on raw and freeze-dried feeding, consulting veterinary nutrition guidelines, and analysing ingredient functionality to ensure their formulations deliver balanced, bioavailable nutrients.

Sustainability and quality will remain at the core of their growth as they establish Waita Pets as a leader in natural freeze-dried pet nutrition.

Their products are now available in reputable chain stores such as Just for Pets, alongside well-regarded independent retailers, and online pet boutiques. Waita can be found in over 100 stockists across the country.

Available in 50g and 600 g quantities RRP: RRP: £5.39 -£49.98, Waita Freeze-Dried Duck Blood is made from a nourishing blend of duck blood (40%), duck breast (55%), and duck liver (4.5%), gently freeze-dried to preserve their full nutritional value. Packed with bioavailable heme iron, protein, and trace minerals, this unique superfood supports red blood cell production, energy metabolism, and immune strength.

Its soft, crumble-ready texture makes it easy to serve on its own or as a powerful nutritional boost over meals. Ideal for pets needing added vitality—such as those recovering from illness, experiencing fatigue, or with iron deficiency.

For further information, visit:  www.waitapets.co.uk