Newsletter - Pet Trade Xtra

Norfolk-based independent pet retailer Pettitt and Boo is continuing its growth with the opening of a new store – its fourth in total – in the heart of King’s Lynn...

Pictured is a mock-up of the new store in King's Lynn.

Advertising watchdog upholds complaint against pet brand

The Advertising Standards Authority has upheld a complaint against pet brand NutriPaw over a social media advertising campaign promoting a dog dental care product...

Final call for UK pet businesses to join PIF Pavilion at Global Pet Expo 2027

UK pet businesses are being urged to come forward now if they are considering exhibiting at Global Pet Expo 2027, as the Pet Industry Federation prepares to make a final decision on the size of its planned UK Pavilion...

Bringing dogs to work helps employers attract staff

Fish4Dogs discusses how its dog-friendly office policy has helped shape a mutually beneficial company culture for both employees and their pooches...

Pooch & Mutt launches limited-edition treats

Pooch & Mutt is embracing cosy‑season with the return of an autumnal fan favourite, now rebranded for the first time as Pumpkin Patch treats...

Pet brand gets taken over by school students

The Innocent Hound has given two school students the opportunity to undergo work experience at their factory in North Yorkshire, where they experienced the whole process of designing and creating the next bestselling dog treat...

Rosewood redefines the collagen treat category

Rosewood is redefining the collagen dog treat category, building on its position as one of the brands that helped establish collagen as a recognised functional ingredient in pet treats and now taking the segment into its next phase with a refreshed, more shopper-friendly range...

Meet PATS’ Charity Partner: Birmingham Dogs Home

For the second year running, Birmingham Dogs Home is the proud charity partner of PATS – the UK’s premier pet and aquatics trade show – returning to the NEC Birmingham this September. We recently sat down with Sophie Evans, the charity’s Corporate Partnerships Officer, to learn the story behind the organisation and the impact they’re making today...

Million children educated through pet retailer's workshops

Pets at Home has announced that more than one million children have now taken part in its Pet Pals workshops...

Fettle launches first functional mushroom range

Fettle has launched three organic mushroom tinctures for dogs: Turkey Tail, Reishi and Lion’s Mane...

Faye Winter joins animal lovers in pledging for pet welfare at London pop-up with Battersea Dogs & Cats Home

Faye Winter, Max Balegde and Pandora Christie were amongst hundreds of pet lovers advocating against the worrying rise in ‘extreme breeding’ at a pop-up hosted by Battersea Dogs & Cats Home...

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Nationwide pet parasite roadshow offers free flea and tick checks in UK

MSD Animal Health has announced The Big Pet Parasite Check, a nationwide roadshow of pop-up vet stations, offering free personalised parasite risk assessments and one-to-one flea and tick checks with veterinary experts to dog owners across the UK...

Firework season 2026: Vets encouraged to help owners prepare anxious pets early

With firework season – including Bonfire Night, Diwali and New Year’s Eve – approaching, Protexin is encouraging veterinary practices to start conversations with pet owners early to help them prepare animals that may struggle with noise-related stress...

New study explores changing dog care decisions amid rising costs

A study from the Royal Veterinary College with UK dog owners who acquired puppies in 2020 has revealed how cost-of-living pressures have affected dog-owning households...

Cambridgeshire Flyball crowned European champions

Ellen Schofield, team captain of Cambridgeshire Flyball, contacted CSJ after the team were crowned European champions, saying: “What a weekend – one for the memories..."

The best of last edition of Pet Trade Xtra

The top-read stories from last week's Pet Trade Xtra can be seen below, if you missed them...

Vital Pet Group sold to new owners SPL Group

Paramount Retail Group has completed the sale of Vital Pet Group to SPL Group as part of its continued strategy to focus on the development and growth of its core branded businesses...

Pets Choice to continue Pettex Aquatic brand following closure

Pets Choice Ltd has announced it will take-over the goodwill and pond food branding from Pettex Aquatic Ltd, ensuring the Pettex range continues in the market following the closure of their aquatics business...

Dog food brand Years recalls its fresh meals

Dog food brand Years has issued a recall of its fresh meals (excluding Chef's Collection) following reports of dogs having a potential adverse eye reaction to buckwheat, a common and approved ingredient included in its meals...

Southern Aquatics & Pets is scheduled to close permanently in November due to the upcoming expiration of its lease...

M&S enters pet food market with Paws & Pals range

Marks & Spencer has launched Paws & Pals, a new own-brand pet food range designed to bring the quality, trust and innovation customers expect from M&S to one of the UK's most-loved family members: pets...

UK pet firms get chance to attend China show

The Pet Industry Federation is inviting UK pet businesses to join a supported industry delegation to the China International Pet Show (CIPS), taking place in Guangzhou from 12-15 November 2026...

PIF Awards 2026 tickets now on sale

Tickets are now on sale for the Pet Industry Federation Awards 2026, giving attendees the opportunity to secure their places for one of the pet industry’s most enjoyable nights of the year. The prestigious black-tie event takes place on Thursday 5 November 2026 at the DoubleTree by Hilton, Stoke-on-Trent...