Premium raw dog food brand Benyfit Natural has announced it will be partnering with the Canine and Feline Behaviour Association (CFBA), along with its education department, The Cambridge Institute of Dog Behaviour & Training, to educate their members and trainers on the holistic benefits of raw-feeding for the behaviour and health of dogs.

The Canine and Feline Behaviour Association, who position themselves at the forefront of new developments in training and share knowledge concerning the care, training and behaviour of dogs, believe that the benefits of natural raw food are infinite. They cite not only the physical benefits of a glossy coat, less 'doggy' smell, tiny faeces, clean teeth, fresh breath, less shedding, but also the emotional and psychological benefits of eating an appropriate diet – recognising the benefits of gnawing on a bone for a couple of hours and eating a diet that is far more than just "palatable", but normal, natural, varied and enjoyable.

Ross McCarthy MA, a Fellow of the Canine & Feline Behaviour Association and Principal of The Cambridge Institute of Dog Behaviour and Training, said: “Appropriate, natural feeding for physiological and psychological health is at the core of what we do as Canine Behaviour Practitioners and Dog Trainers.

"We take a holistic approach to canine behaviour reformation and training and a clean natural diet is the foundation from which we work. We know that from a physical health and longevity point of view that natural raw food can greatly enhance and improve a dog’s quality of life.

“We are passionate about customer service, thinking outside the box and forging working relationships for the benefit of dogs and their owners and so Benyfit Natural is a perfect fit for our members, our clients and our students.” 

From first-hand experience over decades of working with dogs, members of the CFBA are fully aware  that when dogs have been subjected to food which contain additives and colourants used to make it look like ‘food’ (orange for carrots, green for peas, brown for meat etc), the effect within a week or so of switching to a natural diet is one of general calmness; dogs achieve a natural balance; their own equilibrium, which is not only essential for psychological health, but also for learning and contentment, happiness, the ability to work, to listen and to relax and their overall well-being.

Greg Van Praagh, Lead UK Operations & Frozen R&D, Benyfit Natural, added: “As a brand we are very aware of the impact food can have on the behaviour of dogs. Partnering with the Canine and Feline Behaviour Association who deal with behavioural issues daily is a great fit. We’re now able to impart knowledge in collaboration with them and their members, and promote the incredible benefits of a natural raw food diet for our dogs.”

Benyfit Natural and the Canine and Feline Behaviour Association along with The Cambridge Institute of Dog Behaviour and Training will be working in collaboration to share knowledge, experience, and support training courses and activities with its members and educating future Canine Behaviourists and Trainers.