
Vital has been selected as a finalist for the prestigious Wholesaler of the Year award at the PIF Awards 2024. This recognition underscores the company’s commitment to delivering exceptional service, value, and support to its customers across the pet industry.
The highly anticipated awards evening, taking place on 7th November 2024, will bring together some of the brightest talents and most dedicated professionals in the pet industry. It promises to be a night of celebration, honouring the hard work and achievements that continue to shape the sector.
Peter Brame, Group Trading Director at Vital, expressed his excitement, stating:
“We are very happy to be placed within the finalist category for Wholesaler of the Year. This is a reflection on the whole team and the effort that has been put in over the past 12 months to give customers the best possible service, price, promotions, and availability they need to be successful. We look forward to working with our loyal customers, returning customers, and new customers alike. Welcome to the new Vital!”

In addition to its finalist position, Vital is sponsoring the Independent Retailer of the Year category, another area of the industry it holds close to it heart.
“We would like to take this opportunity to wish all the finalists the best of luck, with a special nod to those in the Independent Retailer category.
“As a leading wholesaler in the pet sector, we are thrilled to share this recognition with our valued customers, suppliers, and partners. We look forward to celebrating together at what is set to be a truly remarkable evening.”
For more information about the event visit https://petfederation.co.uk/pif-awards/or to learn more about Vital, visit www.vitalpetproducts.co.uk