IAMS Proactive Health embarked on a trialling campaign to find out what cats and their owners really thought about the food. The results showed that of the 2,000 cat owners involved, 95% would happily recommend the brand to a fellow pet parent, and nine out of 10 said their cats liked or loved IAMS.

IAMS Proactive Health for cats combines chicken and turkey as its main ingredients, while providing great value for money with 47% more animal proteins than the top two leading brands to ensure a healthy, active life for cats.

Available in kitten, adult and senior varieties, IAMS Proactive Health provides tailored nutrition so owners can feel confident that they’re catering to their cat’s nutritional needs while delivering great taste.

There’s nothing greater for owners than seeing their cat looking healthy and enjoying life, which is why IAMS Proactive Health helps to promote strong muscles, healthy skin and a shiny coat through its premium ingredients.

Of the 2,000 cat owners involved in an IAMS trial campaign, 95% would happily recommend the brand to a fellow pet parent. With nine out of ten saying their cats liked or loved IAMS, the Proactive Health range offers pets a fresh and tasty diet allowing them to benefit from high-quality ingredients.

Giuliano Buccino, IAMS Head of Marketing, comments: “We’re thrilled by the initial results of our trialling campaign.

“At IAMS, we know what’s important to pet owners, which is why we are passionate about creating superior diets that not only provide cats with everything they need to be happy but are also mouth-wateringly tasty, allowing them to fully benefit from the high-quality ingredients.

“It’s because of this, why 95% of cat owners who feed their pet IAMS Proactive Health would happily recommend it to a fellow owner and why over three quarters would choose IAMS Proactive Health over the market leading brand.

For more information about IAMS please visit www.iams.co.uk or search IAMS UK on Facebook or Instagram.