From lobster-led pet food and GPS trackers to Mr Men Little Miss toys and Yorkshire-grown hay, PATS 2026 is packed with products set to grab the attention of pet retailers. Here are 10 brands for visitors to put on their must-see list.

The countdown to PATS 2026 is well underway, and visitors can now get ahead of the game with the launch of the official PATS Red Book – packed with exclusive show offers, new product launches and essential information to help them make the most of their visit...

Dog food company Years is set to resume serving its customers next month following a voluntary recall of its fresh meals in August. The move follows an investigation by independent experts, which found no contamination, toxins or safety issues in Years fresh dog food...

As the CMA’s veterinary remedies order takes effect this week – focusing initially on consumer transparency and pricing through compulsory price lists and prescription fee caps – former RSPCA Chief Veterinary Officer Dr Caroline Allen FRCVS stated that political focus on the investigation produced headline-driven, superficial reforms that fail to resolve the pet care affordability crisis...

New Zealand pet nutrition company Totoniks has launched its venison blood range for dogs in the UK. The range is built on a simple but novel idea: taking a nutrient-dense part of the animal that has long been discarded and turning it into premium, everyday nutrition...

The Pet Industry Federation has announced an expanding programme of international opportunities for British pet businesses, including UK Pavilions at Zoomark 2027 and the new Spoga Dog trade show, alongside delegations and other initiatives designed to help companies explore overseas markets...

Purina has announced a new phase of development for its Portogruaro production facility in Italy and further investment into the dynamic European pet care market...

LitPet, the award‑winning pet nutrition and wellness brand blending Traditional Chinese Medicine with modern veterinary science, has launched its brand‑new website — a major step in making holistic pet health more accessible to dog and cat owners across the UK, Hong Kong and beyond...

Burgess Pet Care has named Lincs Dobermann Rescue UK and HerOES Old English Sheepdog Rehoming as the winners of its 2026 Yorkshire Takeover campaign...

Ceva Animal Health’s FELIWAY brand is doubling its September contribution to Cats Protection, as part of a three-year partnership set to raise at least £60,000 for cats and kittens in the charity’s care...

Birmingham Dogs Home will return to PATS this year thanks to the continued generosity and support of The Animal People Recruitment Company. Over the past five years, the partnership has raised more than £22,000 for the charity, while also opening doors to businesses across the pet industry and creating valuable opportunities for further support, donations and partnerships...

Rosewood Pet Products is gearing up for PATS 2026, where visitors can discover an exciting mix of new product launches, much-loved Rosewood brands and exclusive licensed collections on stand O30 in Hall 3A, from this Sunday, 27th until Tuesday 29th September...

Pedigree Wholesale is expanding its award-winning Pawtential range with two exciting new additions: Pawtential Lamb Collagen Chews and Pawtential Collagen Doughnuts, launching exclusively at PATS...

Developed for adventurous dogs and their owners, Mountain Paws will showcase its most extensive range to date at PATS 2026. Backed by over 30 years of expertise from the team behind outdoor and travel brands Lifesystems and Lifeventure, Mountain Paws’ assortment of harnesses, coats and pet accessories is optimised for rugged outdoor use...