In This Issue
Nordic firm Snellman Petfood acquires UK raw pet food manufacturer Benyfit Natural
Pet Trade Innovations unveils Bamboodles rebrand
CEO Joe Wykes set to leave award-winning retailer
Jollyes to open six new stores before Christmas
Pet food firm unveils £6m office and distribution centre
Award-winning pet store picks up another honour
Henry Bell celebrates 200th anniversary in style
Paleo Ridge launches promotion for independent stockists
PetQuip showcase UK sector at Pet Fair South East Asia
Get your own copy of Pet Trade Xtra
OATA welcomes new Scientific Support Officer to the team
Dogs find the weirdest things scary
Shoplifting soars 13% as independent retailers bear brunt of retail crime crisis
CSJ’s Dem Bones go wonky!
The best of last edition of Pet Trade Xtra
UK pet industry shocked by London pet show revelations
Supreme Petfoods wins top international award
Jollyes opens new superstore in Chesterfield
Hurtta Autumn/Winter Collection 2025 now available from Pedigree Wholesale
New research uncovers co-sleeping's impact on owners and pets
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Hurtta Autumn/Winter Collection 2025 now available from Pedigree Wholesale

 

The Hurtta Autumn/Winter 2025 Collection has arrived at Pedigree Wholesale, featuring upgraded lines and exciting new additions. Continuing Hurtta’s commitment to sustainability, every product in this range is crafted from recycled materials, helping reduce the brand's environmental footprint whilst staying mindful of and taking responsibility for its products' impact on the environment.

 

New and improved, the Hurtta Expedition Parka II ECO features improved weather resistance and a refined colour palette with subtle shades. Thoughtfully placed pleats in the front offer more freedom of movement, and the back stitching is hidden inside the jacket. Plus, the leash opening has been reshaped to enhance weather resistance.

 

The Rover Harness is a new addition for Hurtta. It gives even large dogs the freedom to move naturally, with plenty of space for their front legs to stretch and stride without restriction. No more sliding or discomfort typical of larger dog harnesses - just a secure, perfect fit. The metal adjusters on the front padding and adjustable straps have been carefully crafted to stay away from the dog’s skin for comfort and freedom of movement. Meanwhile, the extended back padding stops the leash lock from bumping the dog while the loop stays in place.

 

Two new leashes join the collection this season. The Multilong II Leash is a soft, lightweight, and durable multi-functional leash designed for a wide range of outdoor activities and adventures. Its adjustable length is easily customised with the movable metal loop, meaning it’s the perfect fit for any situation. The Weekend Warrior Leash is the perfect choice for everyday life and epic adventures alike, making it ideal for all, including puppies and younger dogs.

 

Hurtta are from Finland, "The wild North," a place known for its nature and unrelenting winters. Originally, they were clothing industry professionals determined to make functional products for their own dogs while also developing a range of functional dog gear globally.

 

Hurtta is available exclusively through Pedigree Wholesale to the specialist pet trade. Visit https://petproducts.co.uk/hurtta/ or speak to your local Pedigree Wholesale Representative for more information.

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