The Pet Industry Federation has launched two new digital business directories on its website, showcasing members’ products and services. These directories are available at no cost and serve as a comprehensive resource for both fellow pet businesses and pet owners alike.

Offering a seamless, all-in-one destination for pet products and services from leading brands and companies within the industry, the directories are categorised into two distinct types: PIF MarketPlace, which is the product directory; and PIF B2B which is a directory of service benefits to pet businesses. Both are free for PIF members to advertise in and both can be accessed from the home page of the PIF website.

Participants in these directories can use the opportunity to enhance their brand visibility among the PIF community, benefiting from advanced features such as PDF link detection, the ability to incorporate video content and animations and access to performance analytics and reports.

Moreover, PIF members can enjoy exclusive discounts found within the directories in the members' area. 

Nigel Baker, PIF CEO, said: “This groundbreaking initiative enables PIF, as a trade association, to support its members by providing a platform to showcase their offerings, all at no cost. These directories augment the popular 'Find a PIF Member' section on our website, which already receives substantial traffic from pet owners seeking PIF-endorsed businesses.” 

The directories will be updated regularly and listings are only open to PIF members. Please see www.petfederation.co.ukto view the directories and find out about PIF membership. You can also contact daniel.everett@petfederation.co.uk for more information.