Karnlea Bone Broth has joined forces with Pedigree Wholesale to further extend opportunities for independent pet retailers to stock its products.

The partnership will boost value and efficiency to retailers who may want to ‘dip a toe into the water’ and add quantities to existing orders – saving on shipping costs and enabling bespoke orders for dispatch to individual stores.

The move reflects the keen interest in Karnlea Bone Broth since its launch earlier this year. The Belfast company was actively approached by Pedigree Wholesale – one of the UK’s top wholesalers within the independent pet retail sector - to distribute its products in the UK.

Retailers will now be able to order through Pedigree Wholesale or continue to order direct from Karnlea.

Karnlea’s founder Lara McCulloch said the partnership was a “massive opportunity” to extend awareness and accessibility of its products.

“Pedigree Wholesale is a well-established and trusted partner which is celebrating 50 years in the business. It manages more than 2,500 accounts and has proactive sales team which updates customers on new products and recommends ways to help independent retailers grow and flourish,” she said.

Pedigree Wholesale has numerous distribution centres across the UK for fast and efficient distribution. It also promotes new products through its four-weekly magazine ‘Pet People’ and allows customers to order 24/7 through its website www.petproducts.co.uk.

“We believe that these channels will help keep customers up-to-date with our new flavours and promotional offers and support us with seasonal requirements and event opportunities,” added Lara.

The relationship extends advocacy of Karnlea Bone Broth, conveying its benefits in supporting gut, skin, coat and joint health in cats and dogs, and its use as a supplement, topper and treat.

Karnlea will also feature on Pedigree Wholesale’s stand at PATS Telford later this month.

Amanda Clark, food buyer at Pedigree Wholesale, said: “We are very excited to become Karnlea’s UK wholesale partner. Packed from fresh and with high levels of protein, collagen and minerals, we consider it an ideal product for supporting cat and dog health.

“We have doubled our stock levels to support its popularity in its first month with us. It is proving extremely popular, especially with retailers which put raw and natural products at the heart of their offer to customers.”