In This Issue
Jollyes acquires Midlands-based Penparc Pet Centres
Pet treat start-up wins major New Product Award
‘Team work’ is secret to pet store's award win
New exhibitors join big-name brands at PATS Telford
Pet retailer will strengthen links with start-ups
Burns Pet Nutrition tops poll for best loved dog food as voted by Which? users
Cost of living crisis is most urgent threat to pet welfare
Search for cutest pet launched to celebrate store opening
Pedigree Wholesale appoints new head of customer role
Pet retailer nets support for leading children’s hospice
Norfolk Industries for Disabled People launches new ‘Furry Friends Farewell’ product
Qualification launched to help offices welcome dogs safely
PetsPyjamas launches dog-friendly boating holidays
Get your own copy of Pet Trade Xtra
Bira responds to government's calls for businesses to cut prices for consumers
How being a pet parent is great for your social life
Vet care provider appoints national medicine lead
Pedigree Wholesale now stocking the GiGwi Puppy range
The best of last week's Pet Trade Xtra
Retailer moves step nearer to opening 20 new stores in 2022
‘Lockdown’ aquatic shop moves to larger premises
Soopa further expands its range to Senior and Jumbo
TRIXIE takes sustainable approach to bird category
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Soopa further expands its range to Senior and Jumbo

 

Following the biggest range expansion in 2021, Soopa continues to grow its portfolio in 2022 by adding a new Senior and Jumbo range.

 

After launching a Puppy selection of scrumptious snacks last year, Soopa wanted to create a suitable product solely for senior dogs. Senior dental sticks and healthy bites are delicious treats for all kinds of older pups who need some extra TLC in their life.

 

Made with 100% natural banana and pumpkin and flaxseed, these low-fat and easily digestible sticks are kind on tummies and tasty on tongues making them a superb snack for in-between brush times. RRP at £3.99 for 4 dental sticks and £2.99 for 50g healthy bites.

 

At Soopa they listened to their customers asking for big sized treats. They have created Jumbo dental sticks for larger breeds in the 3 most popular flavours- Carrot & Pumpkin, Cranberry & Sweet Potato and Banana & Peanut Butter. Soopa Jumbo Sticks will keep those tails wagging for longer and help to keep furry friends happy & healthy! RRP at £4.99 for 2 x 85g dental sticks.

 

All Soopa products including the new Senior and Jumbo range are low fat, grain free, made with human grade ingredients and with 100% recyclable packaging. Simple, delicious, nutritious and best of all dogs LOVE them!

 

Since launching in 2013 Soopa is a family owned business and 100% plant – based pet treat brand which is successfully growing beyond the UK borders to Europe and Asia.

 

"Owners want to apply their own dietary habits and values to their animals want to help the planet as well. From all the product ranges, they want to see more products in the treats range. Plant- based products are high in demand and on trend," said owner Barbara Hanly.

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