In This Issue
Government must clamp down on unlicensed pet breeders, say MPs
Pet retail chain responds to EFRA Committee report
UK Pet Food announces Rupert Phillips as new Chair
‘Wonderful World of Treats’ unveils exciting new range
CASCO Pet appoints Group Managing Director
Furr Boost offered £50,000 Dragons’ Den investment
See the stars of Dragons’ Den at PATS 2024
See inside the new Just for Pets superstore in Cambridge 
KONG Day appeal to deliver presents to sheltered dogs
HayPigs! causes a stir with April Fools hoax
Doodlebone launches new accessories collection
DotDotPet exhibits at Cosmoprof in Bologna for first time
Over 200 dog walkers join PAWD DRINKS for Battersea Park walk
Get your own copy of Pet Trade Xtra
Pets at Home snaps up Heart Drive sponsorship deal
High-street pet shop celebrates 30 years of trading
Agria Pet Insurance launches The Pet Profession Podcast
CSJ’s Skinny Cream helps boss recover
The best of last edition of Pet Trade Xtra
Gerard O’Mahony steps down as Pedigree Wholesale MD
Cranswick makes huge brand investment in Vitalin
OATA slams Defra
Pets at Home on course to deliver forecast results
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‘Wonderful World of Treats’ unveils exciting new range

 

The creative UK bakers at ‘Wonderful World of Treats’ have created recipes that bring foods usually only available for humans to our four-legged friends. 

 

Mascot for the brand, Houdini, will guide pet lovers through four amazing lands: Burger Hills, Sushi Forest, Cake Mountains and Pizza Oasis. Each land contains three fun flavours in 50g bags, with packaging made from the latest biodegradable paper to help protect the planet.   

 

 

To help promote the range in stores the brand has some striking new displays that will make it stand out and stimulate interest and excitement for dog owners and all the family. 

 

The brand is also building an ‘out-of-this-world’ website with animation and lots of fun new elements, which will launch at the end of April. 

 

“We are super excited to launch this magical new brand, Wonderful of World of Treats,” said Steve Driver, MD. “After two years of development, we’re so proud to offer pet owners a unique and novel option for treating their furry friends. Our treats are not only delicious but also made with natural ingredients, antioxidants, and locally sourced ingredients to ensure the highest quality and health benefits.” 

 

Key features of the new range include:

  • Inspired by human favourites
  • Healthy and irresistible for dogs
  • Variety of flavours spanning different 'enchanting lands'
  • Made with natural ingredients, antioxidants and locally sourced ingredients
  • Fully recyclable packaging that can be recycled at home

For more information about Wonderful World of Treats contact sales@wonderfulworldoftreats.co.uk

 

Visit the magical ‘Wonderful World of Treats’ and meet Houdini at Interzoo in the British Pavilion – Hall 9, Stand 508. 

 

 

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