With just two weeks to go, final tickets are now available for the Pet Industry Federation’s Business of Pets Conference 2026, taking place on 3 and 4 June at the Cranfield University Management Development Centre near Milton Keynes.
Built around the theme of ‘Building Resilience’, this year’s conference brings together senior industry figures, economists, brand strategists and business experts to help pet businesses navigate one of the most challenging trading environments in recent years.
Generously sponsored by Worldpay, this two-day programme is packed with practical, commercially focused insight designed specifically for pet businesses.
Highlights include:
- NielsenIQ - State of the Nation on UK Pet Spend
An exclusive deep-dive into changing consumer behaviour, the growing tension between premiumisation and price sensitivity and where pet owners are really spending their money in 2026.
- PwC - Consumer Sentiment & Spend Outlook for 2026
Forward-looking analysis based on PwC consumer research, exploring which pet categories consumers now see as ‘essential’ versus ‘discretionary’ and how confidence is expected to shift throughout the year.
- Venturebrand- Leveraging Your Brand for Investment and Sale
A practical session on building brand equity that attracts investors and future buyers, positioning businesses as scalable assets rather than simply products or services.
- Your Hiring Process is your Brand
Insights into how candidate experience and Employee Value Proposition (EVP) influence wider business reputation, recruitment success and long-term retention.
- PwC Breakout Session - Investor Ready
A focused session exploring the M&A landscape, investment readiness, navigating the sales process and what investors are really looking for from pet businesses.
- Small Business Commissioner - Getting Paid Faster
A practical session from Emma Jones, the UK Small Business Commissioner, on tackling late payments, strengthening cash flow and making the most of new 2026 regulations.
The conference will also feature the Innovation Award 2026 finalist pitches, with delegates hearing directly from the businesses behind some of the sector’s most exciting emerging products, services and technologies ahead of the final award presentation.
Additional sessions cover topics including scaling, digital marketing strategy, cyber security, AI search visibility and leadership development.
Alongside the conference programme, delegates will benefit from extensive networking opportunities with businesses from across the pet sector, including the evening networking BBQ and the Worldpay Experience Zone.
With limited places remaining, businesses are encouraged to secure tickets now.
To view the full programme and to book tickets visit: https://petfederation.co.uk/the-business-of-pets-conference/programme-2026/
