Newsletter - Pet Trade Xtra

BSB Products has launched a new range of pet food to the UK at Glee Birmingham. Made in Czechia by pet food producer Vafo, Sam’s Field is a great range of premium dog and cat foods (wet and dry) and treats for budget conscious pet owners. Stockists can enjoy 20% off their first order until 18th September...

Pet food wins national award on first day of launch

Sam’s Field has had an immediate impact, winning a New Product Award on the first day of its launch at Glee at the NEC Birmingham. Director Colin Rodger is pictured with the award on the stand at Glee...

The PetFellas announces partnership with South African firm

The PetFellas has announced its latest partnership with Montego Pet Nutrition, a well-loved, innovative and leading pet care brand from South Africa. The move will result in the innovative KAROO Wild dog treat range arriving in the UK...

Rosewood launches Mr Men Little Miss pet products

Rosewood Pet Products is bringing one of Britain’s best-loved character brands into the pet aisle this autumn, with the launch of a collection of nine Mr Men Little Miss dog toys at PATS 2026, stand O30, 27–29 September at the NEC...

New GOURMET range launched with Purina-first packaging

Purina Europe is expanding its GOURMET portfolio with the launch of GOURMET My Fresh Menu, a new range of homestyle-inspired, slow-cooked wet cat food. This new range features recipes rich in Ocean Fish, Salmon, Turkey or Chicken, garnished with vegetables in gravy. ..

Tribal Pet Foods expands wet food range

UK pet nutrition brand Tribal Pet Foods has launched two new gourmet sausage flavours – Fresh Beef and Fresh Venison & Chicken – to its existing hugely popular wet food range, with six flavours now available for dogs at all life stages...

Direct4Pet and StoreFeeder celebrate decade-long collaboration with eCommerce Partnership Award

Online pet healthcare, veterinary pharmacy and pet etailer Direct4Pet and leading multi-channel software provider StoreFeeder are celebrating a major milestone with an award recognising their 10-Year Technology Partnership...

Guinea Pig Awareness Week returns with new focus

Guinea Pig Awareness Week (GPAW), the UK’s leading welfare initiative dedicated to guinea pigs, returns this year from Monday 26th to Friday 30th October, with a new focus on helping owners better understand what it takes to keep their guinea pigs happy and healthy...

Nominations closing soon for Rescue Pet Awards

The countdown is on to nominate the rescue shelters, volunteers, foster carers, businesses and rescue pets making a difference, with nominations for the inaugural Rescue Pet Awards closing at midnight on 30 September 2026...

Birmingham Dogs Home hosts country music festival

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Family-run pet food business changing hands

A family-run pet Cumbrian pet food company is set to change hands after the current owners announced they were stepping away from the business after 32 years. R W & P J Park Pet Foods, located in the town of Millom, will move to new ownership on October 1...

IPN’s chief commercial officer becomes MD of Yorkshire Tea business

Inspired Pet Nutrition’s chief commercial officer Fiona Fox has left the business to take up the role of managing director of Taylors of Harrogate, the owner of Yorkshire Tea...

The Paws Lab launches dual sided dental care wipes

Leading London-based home pet hygiene product manufacturer The Paws Lab has announced the launch of its new Dental Care Wipes, a breakthrough in everyday pet oral hygiene designed to make dental care simple, gentle and achievable for every owner...

Independent retailers urge Chancellor to turn growth ambition into action on business rates

A leading independent retailers association has welcomed the Chancellor's growth ambitions but says independent retailers now need to see the benefit in their own cost base...

The best of last edition of Pet Trade Xtra

The top-read stories from last week's Pet Trade Xtra can be seen below, if you missed them...

A popular family-run pet shop in Dartford has closed its doors for the final time on Saturday after 38 years in business...

PATS promises bumper showcase of new products

Seeing the latest pet product launches under one roof is one of the major attractions for visitors to PATS, and this September’s show at the NEC Birmingham will be no exception, with over 450 new items set to be showcased...

New Kibble Calculator puts dog food under microscope

Dog owners are being challenged to take a closer look at what's actually in their dog's bowl with the launch of a new online Kibble Calculator...

Pets Corner launches fresh frozen dog food range

Family-run pet retailer Pets Corner is expanding its premium nutrition offering with the launch of Gentle Kitchen, a new fresh frozen dog food subscription service deigned to deliver high-quality, irresistible meals straight to your home...

Pet Remedy welcomes new ambassador

Pet Remedy has announced specialist exotic pet insurer ExoticDirect as its latest official ambassador in a partnership designed to support the health and emotional wellbeing of unusual companion animals...