In This Issue
Donald Trump dog and cat toys to launch in UK
Centre of excellence opened for reptile welfare
Multi-million pound pet hospital created by TV vet
TV soap star backs raw feeding initiative
Husband and wife team drive ethical pet company
Webbox and Meatiful set to unveil new products
Orvis awards family with dog bed for charitable efforts
Hygiene Cat Litter – absorbing launch from Bestpets
Tackling the worsening tick problem this summer
Get your own copy of Pet Trade Xtra
Nylabone adds new rawhide alternative chew to range
Food and water are lifesavers for wildlife during hot spells
New Autumn gear from Ruffwear
End of summer could cause peak in separation anxiety, says Lintbells
The best of the previous Pet Trade Xtra
Pet shop cleared of any wrong-doing by local council
Find out who made the shortlist for PetQuip Awards
Wyevale Garden Centres agrees sale of eight stores to Blue Diamond
What it means to win a New Product Award at PATS
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Husband and wife team drive ethical pet company


Husband and wife team Jack Walker  and Aneisha Soobroyen were so shocked with the lack of high quality, ethical pet food at an affordable price available in the UK that they decided to form their own company called Scrumbles.


For the past two years they have been developing Scrumbles to create a values driven company with a nutritious and delicious product and a unique playful tone of voice.


Based from their home office in Croydon they live with their dog and cat, Smudge and Boo.



"As doting pet parents we’ve always wanted what’s best for our Smudge and Boo. But having seen the pet food market from the inside out we were unhappy with the choices available. Unable to find yummy, good food that didn’t cost the Earth, we set out to create our own," said Aneisha and Jack.


"We’ve taken care to ensure our food is both nutritious and delicious.


"Each of our recipes are carefully tailored for species, breed size and life stage and crammed with up to 75% chicken.


"Using a blend of freshly prepared and dried chicken, ensures high levels of animal protein (the best kind!) and delivers an irresistible taste.


"We avoid nonsense like artificial preservatives, colours or flavours and unnecessary nasties like salt, sugar and pea protein.


"Catering to sensitive tummies, our food is gluten free, has added probiotics and is naturally hypoallergenic.


"We’re serious about nutrition but determined to have fun along the way. We also believe in the power of business to drive positive change in the world and are committed to supporting the communities and environment around us, guaranteeing adventures for future families."


Scrumbles, which launched May, will be exhibiting at PATS Telford next month. For more details visit:



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