BAM! cat toys, which are made by James & Steel at their premises in Gloucestershire, are continuing to open up more export markets for the company. 

The innovative range of products was on show at Pet Fair Asia in Shanghai last month on the stand of Chinese distributor Haizi Pet Products, which specialises in distributing high-end imported pet products throughout China.

James & Steel also shared a stand at Superzoo with trade association PetQuip in a bid to launch BAM! into the US.  John and Jason James were on the stand with Emma Brazier of Petquip and Gordon Thomas of PATS, and were pleased with the interest shown in the range.

John James told Pet Trade Xtra that he believes their sales to China, interest from the US and their sales throughout Europe, Scandinavia and Asia, shows there is good worldwide potential for pet accessories made in the UK.  

“People all over the world still value products made in the UK and there is a premium to that tag, providing the product has something to offer, is of good quality and can be supported by good packaging and efficient service levels – these are things which we offer as normal,” said John.

A distinctive feature of BAM! toys is the fact they are filled with Premium North American catnip.

For more information on the BAM! range go to www.jamesandsteel.com, or visit the James & Steel stand (B70) at PATS.