In This Issue
Star billing for the new Aquatics Zone at PATS
Walter Harrison's transitions into new Marriages range
Marriage’s relaunches indoor and aviary bird products
Thriving independent pet store doubles in size
Norfolk Industries is a national level award winner
Jollyes set to open new Chester pet superstore
National Pet Shop Day set to return in 2025
PAWD DRINKS accepted onto NATWest Accelerator Programme
Furr Boost set to take on veterinary sector with its range of smoothie drinks
Luxury pet care supplier set for Glee appearance
Pet Business Disruptors debuts at No2 on Pet Podcast list
Get your own copy of Pet Trade Xtra
UK Pet Food welcomes two new chairs to lead sustainability work
Car smashes into front of pet shop
Pet shop names and shames shoplifters
Huge paws weigh in on The Cat Show Live
The best of last edition of Pet Trade Xtra
Pedigree Wholesale acquires Collards Dog Food brand
Peter Roy joins The Nutriment Company as its new Managing Director for UK
Spending on pets soars over past five years
Army veteran goes to war with dog poo with new product
Swallow Aquatics to install acclaimed WinRetail System
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PAWD DRINKS accepted onto NATWest Accelerator Programme

 

London-based business start-up and pet health supplement company, PAWD DRINKS is celebrating major success this month as it has been accepted onto the NATWest Accelerator Programme. It has also been nominated for three prestigious PetQuip Awards. 

 

Having become a finalist for the Pet Industry Federation Innovation Awards and having attended their Business Conference in June, the company was introduced to major investors and experts in the pet industry where PAWD DRINKS met the team from NatWest who were impressed with the presentation given by the pet health drinks company at the event.

 

The NATWest  Accelerator Programme provides one-to-one coaching with their experienced acceleration managers, a programme of thought leadership and events,  access to a network of like-minded peers, supported by ecosystem managers, focused support with access to experts from across the pet industry and use of their modern co-working spaces in one of their nationwide hubs. On top of the business funding that PAWD DRINKS has already received, this mentoring programme will help to propel the business to the next stage of its growth.

 

The innovative side of PAWD DRINKS has also been recognised by leading industry organisation, PetQuip and the company is nominated in three categories for their 2024 prestigious awards, Most Promising New Business, Sustainability and Best Product Healthcare & Grooming.

 

PAWD DRINKS’ products are receiving five star reviews from customers and the team have been out and about attending shows across the country to meet potential customers. They have also been holding community meet and greet dog walking events in Battersea Park in London. Their latest one which attracted nearly 100 dog owners coincided with National Pet Hydration Month which traditionally takes place in July each year and raises the awareness of proper hydration for our furry friends, specifically dogs. 

 

Started by old friends, business partners and Londoners, Rory Hanna and Archie Wilson, PAWD DRINKS is a new revolutionary and groundbreaking range of liquid health supplements, scientifically crafted to target the common health issues faced by our beloved dogs. These innovative products are the result of extensive research and development by world-leading animal nutritionists including Dr. Farshad Goodarzi Boroojeni and are veterinary-approved. Each formula has been carefully crafted to not only address specific health concerns but also contribute to the overall well-being of our four-legged friends.  PAWD DRINKS are pH neutral and contain no acidifiers or preservatives.

 

The drinks market for pets is relatively new but growing and PAWD DRINKS tackle a number of important areas. As well as hydration and wellness, PAWD DRINKS are absorbed more quickly andefficiently by a dog's body compared to pills, powders and chews.  This is important when addressing certain health or behavioural issues and when you need a fast result. Administering liquid supplements to dogs is easier than giving them pills or chews, especially for dogs that are finicky eaters or have difficulty swallowing. Liquid supplements can be mixed into their food or water, making it less likely for dogs to detect and refuse them. You can also customise dosage. They are palatable, achieve faster results and are gentle on the digestive system. PAWD DRINKS are less likely to cause irritation or discomfort compared to some pill formulations.

 

PAWD DRINKS Joints has been formulated to address stiffness and joint mobility with up to 80% of all dogs suffering from some form of mobility issues over the age of 8. PAWD DRINKS Joints contains natural ingredients, such as ginger and devil’s claw root to support joint mobility. 

 

PAWD DRINKS Calming will help to relax and soothe your dog in any anxious situations. This can be in the form of separation, social, travel or noise anxiety, with around 50% of dogs showing significant fear in response to thunder or fireworks.

 

So as well as helping to keep your pet hydrated, you can tackle some of the many problems that affect dogs helping to improve their overall wellness.

 

Costs:  Feed a dog from £1.99 a day, 28 bottle £55.99 subscription deals are available.

 

PAWD DRINKS are due to attend Edition Dog Live on 25 August and PATS at the end of September.

 

For further information please visit: www.pawddrinks.com

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