Inspired Pet Nutrition has strengthened its commercial team with three new national account appointments.

All the new arrivals – Tom Keighley, Rob Scrimger and Josh Underwood – were previously at Asda and bring with them a total of more than 20 years experience gained both in-store and in national buying roles.

Tom was at Asda for 5 years as a merchandising analyst and a buying manager – in his new post he will be IPN’s national account manager for Morrison’s, the Co-Op and Bookers. 

Rob spent nine years in-store and was latterly a buying assistant.  In his new post as a national account executive, he will be working across multiple accounts and project managing NPD. 

Finally, Josh – who has joined as a junior national account manager – has more than 5 years buying experience and will be focussing on further developing IPN’s business with Asda. Both Rob and Tom are proud Labrador owners.

Tom Page, sales & marketing director at IPN, said: “These new arrivals bring with them a wealth of top quality retail and account management skills. They will play key roles as we look to increase both our branded and own label sales with the leading multiples.”

Pictured, left to right: Tom Keighley, Rob Scrimger and Josh Underwood.