In This Issue
Just for Pets owner acquires Pets & Friends from Kennelpak
The Nutriment Company secures third acquisition in 2024
Finalists for 2024 PetQuip Awards announced
Pets at Home reports resilient start to financial year
UK's first-ever at-home lateral flow tests for pets
Pet shop closes doors for final time after 16 years
Improved offer helps PIF members’ finances
Award-winning retailer opens its latest new store
How Dogfluencers can help innovative pet food brands
Nothin’ to Hide’s new Dental Chews offer a new ‘multi-functional’ Collagen supplement
The Herbal Kat launches with five new products
DotDotPet to launch new cat treats at Cat Live Show
Get your own copy of Pet Trade Xtra
Pet retailer appoints new warehouse manager
Burgess Pet Care appoints trade marketing specialist
Bira calls for focus on online knife sales
New Feed Hub to feature at BETA International
Pet cooling essentials from Webboz
The best of last edition of Pet Trade Xtra
Natural Instinct acquired by The Nutriment Company
Popular pet shop for sale in prime seaside location
Pets at Home opens new concept store in Hull
Enrichment toy takes pet industry by storm
Global pet economy to grow to $500 billion in revenue
Independent pet shop set to close after 27 years
PATS gears up for biggest show ever
Canadian dog cookie company launching in the UK
Pawer Water offers exclusive package at PATS
CONTACT US NOW

Find out how Pet Trade Xtra can help to promote your business and products.

Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


Enrichment toy takes pet industry by storm

Play9 has announced that its revolutionary enrichment toy, the Roolo, is now available at over 150 Pets Corner stores nationwide.

 

Celebrating this monumental achievement, the Roolo was named Pets Corner’s Product of the Month for July.

 

Redefining Pet Enrichment

The Roolo is transforming the landscape of pet enrichment by offering unparalleled mental and physical stimulation for dogs of all shapes and sizes. Unlike traditional toys, the Roolo is designed to engage dogs' natural instincts through a multifaceted approach that promotes scent work, problem-solving, slow feeding, and active play. Its scientifically designed shape allows for erratic movement, ensuring continuous fun, exercise, and enrichment.

 

What sets the Roolo apart is its ability to meet the diverse needs of dogs and their owners. It’s more than just a toy; it’s a versatile enrichment tool that can make a significant difference in the lives of dogs, especially those with health issues or in old age. The National Institute of Animal Health reports that enriched environments can increase a pet’s cognitive function by 30%, helping to prevent age-related cognitive decline.

 

The Roolo provides essential stimulation when physical activity like walks aren’t possible due to illness, injury, or extreme weather.

 

Join the Enrichment Revolution

The 'Enrichment Revolution' is redefining the way we care for our dogs, prioritising mental and physical stimulation as essential components of their well-being. This movement recognises that dogs need more than just physical exercise; they thrive on activities that engage their minds and instincts. Research from the University of Pennsylvania indicates that dogs who engage in regular enrichment activities exhibit a 40% reduction in anxiety-related behaviours.

 

By incorporating innovative tools like the Roolo, the Enrichment Revolution is enhancing the lives of dogs everywhere, offering solutions that cater to their natural behaviours, promote cognitive health, and provide meaningful engagement even when traditional exercise isn't feasible. This revolution is setting new standards in pet care, ensuring that every dog leads a fulfilled and enriched life.

 

Pets Corner Partnership

Pets Corner, a renowned family-run pet retailer with a legacy of excellence since 1968, shares Play9’s commitment to quality and animal welfare. This partnership is a testament to both companies’ dedication to providing superior pet products. With an extensive network of over 150 stores, Pets Corner is the perfect platform to introduce the Roolo to pet parents across the UK.

 

Dean Richmond, CEO of Pets Corner, stated: "It’s unusual to see genuine innovation in dog toys these days but The Roolo certainly has it. Our staff and customers think it is excellent."

 

“We’re beyond excited to see the Roolo in Pets Corner stores nationwide,” said Lee Bridges, Co-Founder of Play9. “This partnership marks a significant milestone for us, and being named Product of the Month is the cherry on top. We’re so glad that Pets Corner customers are loving the Roolo as much as we do.”

 

Known for their exceptional training programs and commitment to non-toxic, premium products, Pets Corner ensures that the Roolo will reach pet parents who demand the best for their dogs.

 

About Play9

Play9 is dedicated to enriching the lives of dogs and their pet parents. Founded by a passionate team of pet lovers and canine professionals, Play9 is committed to promoting animal welfare through thoughtful design and exceptional quality.

 

For more information visit both https://www.play9.co.uk and https://www.petscorner.co.uk

Facebook Twitter LinkedIn