The countdown is on for pet businesses to showcase their most groundbreaking innovations, with entries for the Pet Industry Federation’s Innovation Awards 2025 closing on 17 April. 

Hosted as part of PIF’s Business of Pets Conference, these prestigious awards highlight the most forward-thinking products, services, and initiatives shaping the pet industry. The awards provide a unique platform for businesses to gain industry-wide recognition, boost their profile, and showcase their contributions to the evolving pet market. Open to companies of all sizes, the awards celebrate creativity, problem-solving, and forward-thinking solutions that enhance the pet industry.

The Business of Pets conference will take place from 5-6 June at the Cranfield University Management Development Centre and brings together industry leaders, entrepreneurs, and professionals for two days of insightful talks, expert panels, and invaluable networking opportunities. Sponsored by Worldpay, this year’s programme covers a range of critical topics, including emerging trends in the pet industry, sustainability, and the future of pet care and retail.

Nigel Baker, PIF CEO said: “The UK pet sector continues to evolve rapidly, with innovation at the heart of its progress. Our Innovation Awards offer an unparalleled opportunity for businesses to gain recognition for their pioneering work. We encourage all companies with an exciting new product, service, or initiative to enter before the deadline.”

The winner of the Innovation Awards will be announced at the Business of Pets Conference 2025, providing them with a valuable platform to connect with potential partners, investors, and customers.

For more information and to submit an entry before 17 April, visit: Innovation Awards Entry Page.

For conference details and to secure your place, visit: Business of Pets Conference 2025.