In This Issue
Pets at Home appoints former Waitrose boss as CEO
The Nutriment Company's 10th acquisition of 2025
Revealed: Top 100 pet industry stories of 2025
Merry Christmas to all Pet Trade Xtra readers
A genuinely pro-business approach from government would make a huge difference in 2026
Suppliers need to support our bricks and mortar shops
Export trade barriers continue to be a challenge
The prestigious PIF Awards crowned 27 winners in 2025
PetQuip Awards recognised outstanding achievements
My Three Cats expands to Blackpool as demand for feline-only care continues to rise
Doodlebone launches Trendy Tails – the collection that takes everyday to the next level
We.pet launch ‘Choo’ a new natural chew for dogs
Christmas cheer or canine crisis? How to avoid a dog bite during the festive season
Charity Recipient of Ricky Gervais Donation Warns of Dog Abandonment Before Christmas
PetAmaze Gains Trade-Relevant Endorsement Through Trainer Testing Programme
Get your own copy of Pet Trade Xtra
Christmas came early for CSJ owner
The Nutriment Company strengthens Benelux footprint with the acquisition of Antos
The best of last edition of Pet Trade Xtra
Birmingham Dogs Home hosts first-ever Christmas dinner for rescue dogs
Pet business owner excels as a young entrepreneur
Nordic pet care company acquires Portuguese retailer
New CEO at Edinburgh Dog and Cat Home
Frozzys expands award-winning Yogurt Squeeze range
Waita Pets' Freeze-Dried Complete Food now available
EzyDog UK launches heavy-duty adjustable dog seatbelt
Big Issue partners with Animal Friends Insurance to equip vendors’ dogs with their own iconic red tabard
What will be the next bestsellers?
New Product Award winners set for success in 2026
The Muzzle Movement trailblazes with innovative products
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Doodlebone launches Trendy Tails – the collection that takes everyday to the next level

Leading dog accessory brand Doodlebone is proud to announce the launch of its latest collection, Trendy Tails – Everyday essentials, elevated. Because the best walks deserve that little extra something.

 

Created for dogs who strut a little prouder and the humans who notice the details that make a difference, Trendy Tails blends on-trend colours, thoughtful finishes, and quality you can feel – delivering premium everyday products that are easy to stock and hard for customers to resist.

 

The With Me Harness: The Hero of the Collection

 

Leading the launch is the With Me Harness, a product designed to combine comfort, durability, and elevated design – ticking every box for retailers and pet parents alike.

 

Built for performance and practicality, the With Me Harness is tough enough for big adventures yet comfy enough for every day. Secure neck and chest buckles (no overhead hassle!), four adjustment points and a padded grab handle – this harness is all about control and comfort.

 

The stretchy tummy strap moves with the dog, moulding to their shape for the ultimate fit and reduced pressure on those all important areas. Reinforced stitching, strength tested metal buckles mean it’s the perfect option for all dog breeds and sizes – going up to a size 9-11, suitable for large breeds including Newfoundland’s and Cane Corso’s. Reflective details, breathable Airmesh lining and machine washable means it’s adventure ready for everything from the early morning walkies to the late night strolls.

 

Doodlebone have taken two best-selling colours from previous collections – Reef and Pastel Paint Splat to create two fun colourways for the new With Me Harness; Navy/ Reef and Pink/ Pastel Paint,

 

The With Me Harness is complemented by a matching Padded Collar and With Me Lead (the best-selling Doodlebone Padded Lead, now with a traffic handle for more control when dog owners need it the most) – offering a complete, coordinated look on the shelves of pet shops.

 

Retailer-Focused Design

 

The Trendy Tails Collection has been developed with retailers in mind. Eye-catching merchandising, thoughtful details to grab dog owners’ attention in store, all at an accessible price point to position the range perfectly for customers seeking both practicality, style and most importantly quality products.

 

James Mokler, Product Marketing Manager says, “Trendy Tails is our take on everyday essentials, reimagined with a touch of style and a whole lot of heart. We’ve focused on products that deliver function and design in equal measure. The With Me Harness leads that charge: it’s versatile, stylish, and built to last – everything today’s dog owners are looking for.

 

The Trendy Tails Collection can be purchased direct atwww.doodlebone.co.uk and can be found in stockists nationwide.

 

 

A Doodlebone dog is all about bringing fun to life.

 

2014 was the start of our epic Doodlebone journey, we set out to bring something new and fun to the doggie world.  To this day, we design colourful, comfortable, and durable products, always putting the dog at the heart of every product.

 

We only use top quality materials, so they are built to last, and our unique sizing system is designed to ensure a better fit and a size that will suit pretty much any type of dog; short, tall, long, big, and small!

 

Get in touch to find out why Doodlebone’s exciting range of dog accessories is so loved by dogs, dog owners and retailers alike.

With industry-leading margins, our unique lifetime guarantee, and no minimum order quantity, we think you’ll dig Doodlebone too.

 

 

We’re on a mission to take the hassle out of walks, adventures and everyday chaos - so you can crack on with the good stuff: snuggles, zoomies, and showing off your four-legged best mate.

 

That means designing comfy, colourful accessories that feel great, fit brilliantly, and last a lifetime. No faff. No fluff. Just thoughtful kit made by pet lovers who genuinely care.

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