Pooch & Mutt’s food hits specialist supermarkets Booths
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Pooch & Mutt’s Health Food For Dogs will launch six of its functional product range into Booths supermarkets this April.
The upcoming launch will showcase the bestsellers from each of the Grain-Free food and treat categories.
Pooch & Mutt’s 1kg edition of Grain-Free dry food will be sold in every Booths store.
The range will feature the UK-made ‘Calm & Relaxed’ alongside nutrition designed for sensitive dogs, ‘Health & Digestion’.
The functional dried dog food is gaining popularity following promising trials across the 1kg editions last year. Pooch & Mutt’s Grain-Free food is suitable for dogs of any age or breed and is free from artificial colours, flavours, and preservatives.
The company hopes the move will increase the brand’s exposure for 2017.The Booths pet range will also include customer favourites from the Junk-Free range. Packed with natural, active ingredients, each grain-free treat contains 75% Chicken, Duck and Salmon.
The latest of Pooch & Mutt’s innovative treat offerings, including the award-winning Daily Dental will be available instore. With a functional status, the product is the most recent winner of The Grocer’s Pet Food and Treats New Product category. Key Account Manager Hannah King says: “We are absolutely thrilled to be launching in Booths to help supply more Health Food for Dogs to our customers in Northern England.
"We are hoping our commitment to Junk-Free products resonates with the active holiday makers on some of the finest dog walking sites the UK has to offer.”
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