Husband and wife team Jack Walker  and Aneisha Soobroyen were so shocked with the lack of high quality, ethical pet food at an affordable price available in the UK that they decided to form their own company called Scrumbles.

For the past two years they have been developing Scrumbles to create a values driven company with a nutritious and delicious product and a unique playful tone of voice.

Based from their home office in Croydon they live with their dog and cat, Smudge and Boo.

"As doting pet parents we’ve always wanted what’s best for our Smudge and Boo. But having seen the pet food market from the inside out we were unhappy with the choices available. Unable to find yummy, good food that didn’t cost the Earth, we set out to create our own," said Aneisha and Jack.

"We’ve taken care to ensure our food is both nutritious and delicious.

"Each of our recipes are carefully tailored for species, breed size and life stage and crammed with up to 75% chicken.

"Using a blend of freshly prepared and dried chicken, ensures high levels of animal protein (the best kind!) and delivers an irresistible taste.

"We avoid nonsense like artificial preservatives, colours or flavours and unnecessary nasties like salt, sugar and pea protein.

"Catering to sensitive tummies, our food is gluten free, has added probiotics and is naturally hypoallergenic.

"We’re serious about nutrition but determined to have fun along the way. We also believe in the power of business to drive positive change in the world and are committed to supporting the communities and environment around us, guaranteeing adventures for future families."

Scrumbles, which launched May, will be exhibiting at PATS Telford next month. For more details visit: https://scrumbles.co.uk